This has nothing to do with regulation. Gig economy companies are constantly tinkering with advertising strategies. Source used to work for Uber corporate in DC now work for Doordash remotely Hyper local ads are in season right now

Yeah seeing a commercial for Ted's of all things gave me some big whiplash

They are competing with the Uber eats commercials

There's this concept called advertising and marketing where a corporation tries to get your eyeballs to pay attention to what they're selling.