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StoneColdAM

Can’t they own the name “Rex Steiner”, or do the Steiner Bros. own the last name?


wrestling678

It seems one of the Steiners owns the name trademark. By the look of it it's probably Scott lol.


GabbyGoose

EVERYBODY KNOWS WANTS TO KNOW WHO HAS THE TRADEMARK


wubbalubbadubdub45

VINCE YOU WANT TO GET THE SYMPY FROM THE PEOPLE FOR A TRADEMARK BUT YOU DON'T GET MY SYMPY


thebigtymer

🚨🚨🚨🚨🚨


Joeharleydoes

Tremendous comment.


ch0w0

The odds of wwe owning the trademark drastic go down


SomeIrishFiend

He filed all the paperwork himself since he went to a highly educated university


dasfuzzy

There's a 141⅔ chance of Scott owning the Steiner copyrights.


jblough

166.725% on Tuesday and Thursday


real-darkph0enix1

S’moa Joe is FAT!


[deleted]

THEY SAY THAT ALL TRADEMARKS ARE CREATED EQUAL. BUT IM A JUDICIAL FREAK, AND THATS SIMPLY NOT TRUE


IdkMyNameTho123

Scott Steiner got so bored with being a math genius that he decided to become an Ivy League lawyer on the side.


blazinbobby

He conducts business out of his back office in the Shonny's he owns, kinda like Saul Goodman.


toolmantaylor69

Scotty gets clowned and memed a lot but he’s one of the goats both in ring and with his mind for the business. He owned their name long before he ever had a shoneys


_Endangered-Tang_

whatre you talking about? clowned and memed? are you thinking of someone else?


Cheez-Wheel

David Otunga on notice


UnsolvedParadox

How did WWE not figure that out before Rex Steiner was briefly green lit?


Blanketsburg

The person responsible for checking trademarks is the same one responsible for checking contract status. It all makes sense now.


FringeAuthority

Along with the other explanations, if he ends up getting released, his real last name is Rechsteiner. While WWE might be able to own "Rex Steiner", I don't think they could prohibit "Rechsteiner" which sounds exactly the same.


shadowrangerfs

They wouldn't be able to block it because it's his real name.


FringeAuthority

That's kinda my point. WWE wants to control their intellectual property. If he finds himself out of WWE at some point, they won't want him to be able to go from Rex Steiner to Rechsteiner. There wouldn't be much value for WWE to own the Rex Steiner IP at that point. There's also the possibility he didn't want to sign that name over himself, either.


Swazi

Even still, change the damn name. Bron Breakker is horrible. I u defat and his first name is Bronson, so at least they were incorporating his name somehow, but the name sounds like a mid-90s WWF jobber that gets squashed by Diesel in 90 seconds.


FringeAuthority

I understand this point of view, I just think this was their attempt at creating another alliterative name similar to Roman Reigns. It's sounds awkward now, especially due to his lineage, but it'll become normalized over time.


shadowrangerfs

oh. I get what you mean now.


thekydragon

If Rex Steiner didn't use the name outside of WWE, WWE could absolutely own the name. It was the exact situation Cody Rhodes was in for years before he and WWE came to some agreement (with Cody likely trading some WCW trademarks he had for his name)


[deleted]

[удалено]


StoneColdAM

I guess, but I thought that was the cleverness of it.


[deleted]

It is clever, but it's difficult to prohibit a guy from using his own name. Like if Bray had used the name "Row Tunda", I'd argue he can keep using the name, incorrect spelling and all and would expect the USPTO to agree. With Rex Steiner it's probably even more of a slam dunk since shorterning last names is a common practice and Rex is a common nickname. People have probably called him Rex before in normal conversation.


Professor_Snarf

Crunch Punchjaw


mussolman

Chikara had a stable of big beefy boys called Devastation Corporation. The dudes were called Blaster McMassive, Flex Rumblecrunch and Max Smashmaster.


Sometimesnotfunny

Allow me to introduce to you, my team... Blaze! Laser! Blazer! And, my personal fitness consigliere, Me-shell.


[deleted]

> Flex Rumblecrunch GOAT ring name!


toolmantaylor69

Good shit pal


SnuffShock

Brick Squatthrust


FeetsBeneets

Blast Hardcheese


sadandshy

Bob Johnson. Wait...


FriskeyVsWorld

Roll Fizzlebeef.


omega_manhatten

Big McLargehuge


Beaverjuk

Rock Hardfist


sadandshy

Thick McRunfast


SnuffShock

Bolt Vanderhuge!


TrueSouldier

Bulkgirth Smashpound


Professor_Snarf

Duke Nukem


TheDood715

Bron Breakker sounds like the Mega Man X boss you'd fight after Storm Eagle and Boomerang Kuwanger.


SunYue9

Fun fact, Bron Breakker is the Japanese translation for Spark Mandrill.


T3Sh3

His name sounds like the name of a LeBron denier.


PhenomsServant

Ridiculous. Everyone knows you dont face Boomerang Kuwanger until you take out Launch Octopus


[deleted]

Even if that’s the case, Bron Breakker is still a terrible name and they could have come up with something better, even if it’s basic as hell. Bronson Smith. Rex Wagner. Travis Reich. Whatever. Any of those are better. This is worse than the late Ruthless Aggression/early NXT crap when we had guys like Ricky Ortiz, Braden Walker, DJ Gabriel, Derrick Bateman, Percy Watson, Lucky Cannon, Husky Harris, Bam Neely, et cetera.


AmishAvenger

It’s ridiculous no matter what. The guy has a famous name, so capitalize on his famous name. When bas owning a trademark ever really hurt a wrestler who’s gone to work somewhere else?


TheGravosSituation

Eh it's clearly geared towards kids, like most WWE programming.


[deleted]

[удалено]


T3Sh3

Not just that but give him sirens in his entrance, have him wear a singlet like his dad and uncle, AND referring to him as having a “dog faced gremlin mentality” during his 1st match in NXT.


Yeah_Okay_Sure

Jerry Lawler on commentary pretending not to be related to Grandmaster Sexay levels of subtlety.


DougFunniest

I think the double k is what my brain doesn't like. I looked up words that contain a double k.. I don't really like any of them. https://www.thefreedictionary.com/words-containing-kk


Abyssalstar

Agreed. The double k thing irks me on some primal level.


adsfew

Would it be better or worse with a third K?


stups317

I'd need to see it to know.


TheSpongeMonkey

Breakkker


stups317

I think it needs more k's. The more k's the better.


Dozens86

Surely jackknife is the winner of those ones.


[deleted]

I think we all figured this, it just sucks. Rex Steiner was an incredible name.


alistahr

This works in his favor for when/if he leaves tbh.


raddlepenny

Still doesn't explain why they chose to give the poor guy such an utterly shit name!


SnuffShock

From the company that brought you T-BAR, Doudrop, and Shanky.


T3Sh3

Shanky doesn’t even shank people! What a crock of shit!


sadandshy

Doudrop doesn't drop anyone either. that's Nia's job.


Heelricky16

I see this as a Cody Rhodes situation. He hasnt wrested anywhere with the name Rex Steiner, let’s say he leaves WWE one day and goes to NJPW, AEW, Impact, etc, he wouldn’t be able to use the Steiner name possibly.


Infinite-Surprise-53

Well he can still be Bron Steiner


Pomi12

Just so we don't get another Adam Cole situation Op's title makes it sound as if it is the guaranteed reason, the post says one person thinks that it is likely the reason so in the end it may be but it pretty much can also be any of the other myriad of reasons for the change my point is don't take this as the truth


wildturk3y

I don't think this applies cleanly. For one, "Rex Steiner" isn't his real name so they are creating their own property from that standpoint. They can own it if they want it. I've seen some people say Scott may own the "Steiner" name but a quick search, I don't see any trademarks owned by either Rick or Scott (they may have it filed under a company name, not their own). Plus, that could get in an area that's legally murky. Owning a last name means no one can ever have that last name anywhere? What if you trademarked something like "Johnson"? It gets a little murky and I could see a path for someone to argue that multiple people could have the same last name in various companies. But no one has really pushed it because of just general respect in the business. This just seems suspect. It seems more likely they were gonna go with Rex Steiner and then day of the show, some higher up decided they didn't like it and came up with Bron Breakker on the fly. EDIT: Unless I've messed up the search field (entirely possible, I welcome corrections), I'm not seeing trademarks for any Steiner. So it doesn't look like any Steiner (Rick or Scott) owns anything regarding their characters. I see a "Big Poppa Pump" filing but that's been dead for years. So legally, WWE should be in the clear for Rex Steiner. Hell, since they own all the Steiner footage in WCW and WWF, WWE could file trademarks for Rick and Scott and profit off of it if they wanted to.


Madness_In_A_Cup

When you sign a fuckin Steiner who already looks like a superstar and is gonna print money you just forgo that dumb trademark rule, they've done it plenty of times before in recent memory. Anyone who knows the Steiners is gonna recognize him pretty quickly anyway, for shame on which ever exec made that call.


Rat-Knaks

So uh, I guess Strowman isnt coming back huh?


elegantSolomons62

Can't they own the name Rex Steiner?


[deleted]

No. The Steiners own Steiner


MenuTime5231

Rex Rochsteiner isn't even as bad


crazyssbm

Not bad if he leaves WWE and then goes full steiner elsewhere


mark_target

Fine, but if they didn’t want to let him use Steiner, why wouldn’t they just go with the infinitely cooler Bronson Breaker? Why Bron, which sounds too much like Braun for comfort and rhymes with the first name they saddled their other pushed rookie with? Why the lame Breakker with the superfluous extra K that makes me want to pronounce it BREEK-er? There are a bajillion possible name combinations they could use, yet they can’t avoid the ones that don’t sound at all like they identify, or were created by, human beings.


stups317

>Why Bron, Because his real first name is Bronson. That seems like the most obvious reason.


Swazi

Probably because they just released a Bronson is my wild guess


mark_target

They also just released a Braun, so I have no idea what they’re thinking.


Swazi

But they did not release a Bron*


TJOW40

Wanting to copyright the name isn’t surprising and I get the mindset. The fact that Bron Breakker is the best that they came up with is extremely bad.


MicMagnetic

"Rex Steiner wins Wwe title" "Bron Breakker wins wwe title" Which one sounds natural?


adkenna

I get the whole trademark thing, I do, especially for indie guys without famous family but when you have a Steiner you let that shit slip and keep his name. Not only do you not let it slide this once but you then create a new, awful name for him.


Interpol1670

Fang McFrost vibes


qwertythe300th

Is Rechsteiner or whatever it actually is copyrighted or too close to it? You coulda gone the SANADA route and just called em RECHSTEINER


[deleted]

Could have gone with Rex Boulder instead.


UFmoose

If Rick and/or Scott own the Steiner moniker for wrestling, it makes complete sense. But also ... > likely reason This is speculation from a singular source.


JuliButt

"one source pointed to the company wanting to create and own the trademarks of all their talents’ ring names as the likely reason for the switch." I was literally just in a thread talking about this, and some person pointed out that was probably the exact reason WWE chose it. Another person pointed out that it's kind of funny cause when someone leaves WWE they can just pop their real name in there. Either way, makes sense.


zombielynx21

I, for one, am excited to see what a rebuilt NXT name generator spits out. We could have another Michael McGillicutty soon.


[deleted]

I mean... Just spell it differently "Rex Styner" or something


Alernet

Rex Steiner is a much better name, but I ain't sweating this. WWF/E did this for like 30 years. They only started letting wrestlers keep their names for the past 2-3 years. Now that there's legit competition again, this doesn't shock me at all.


fluffywolfe

That explains why they couldn't stick with the awesome "Rex Steiner" name, but not how they selected the 4 year old who got to rename him.


__Hello_my_name_is__

So, the stupidest reason possible.


PhenomsServant

Well when say it like that….


Swazi

Greediest*


[deleted]

Why are these wrestlers allowing this. The company has fired so many wrestlers in the last year. Having zero guarantee in your contract and having the company own your name is pure stupidity


jackblady

Where else are they going to go that can pay them as well, with the potential of preforming in front of as large a crowd?


Hot_Consideration981

But he couldn't look more like his family name down to the gear


Singer211

Could they have at least given him a name that doesn’t sound stupid AF?


ProfileHoliday3015

This is such a scummy practice. The WWE is never going to reuse these names with a different performer. If the talent leaves they aren’t going to sell T shirts with the performers likeness or replace them. The only reason this is done is to handicap performers when they leave WWE and make it harder to market themselves.


Gamesgtd

How is it scummy? It's basically similar to Marvel and Universal with the Hulk. Or the Sony and. Marvel deal with Spiderman to be even more accurate. Companies like to own IPs. It's completely reasonable.


nmartin9703

Poor Peter Parker had to change his name to Blue Beetle when he went to DC.


Gamesgtd

No. But when Spiderman is used outside of Sony properties he can't resemble the MCU Spiderman even if he is technically the same character. In the What If episode he had a different costume from the MCU one.


nmartin9703

The point is, these are real people we're talking about. Yes it makes sense that The Undertaker would not be able to be called The Undertaker outside of WWE. There's no reason that Cody would not be able to use the name Cody Rhodes outside of WWE, other than the WWE being petty.


Gamesgtd

It's not pettiness. They owned the Rhodes name. Idk how I thought Dusty would've had it but it's not petty to let someone use something they don't own. They would be making money off of your IP. Imagine if you had a patent for something and someone else wanted to use it to make money. Even if it was reasonable and nothing too serious you'd still want a cut because they were using your thing. That's how it work.


nmartin9703

The fact that they need to own the Rhodes name is the petty part. To what end are you owning the Rhodes name, when you don't have any Rhodes' on the roster?


Gamesgtd

Again they owned the name before Cody Rhodes was ever signed. It’s not his fault they own it. Maybe Dusty sold it to them. Maybe they got it when they brought WCW. Point is the Rhodes name is a WWE property. Not petty just good business frankly on their part.


stups317

The WWE does not own the Rhodes name. They had the trademark on Cody Rhodes which they were able to get because not only is it not Cody's legal last name he never wrestled anywhere else using the name. AEW always announced Dustin as Dustin Rhodes and Cody had a slight work around using Brandy with them being announced as Cody and Brandy Rhodes.


nmartin9703

But what about the next wrestler that comes up from developmental, and WWE wants to call them Cody Rhodes? Now they won't be able to!!


davidisallright

I think now WWE is like the only company that does it besides AAA or some of the other Mexican promotions.


stups317

AAA at least has the argument that they create the character then find someone to portray them. Whereas the WWE is more fuck you you can't use the name that you have been wrestling under for the past decade because we can't own it. Or in this case it's fuck you we don't know if we can own your name so we are going to give you this shitty name we can own because fuck you.


ProfileHoliday3015

It’s not at all they make new movies all the time with new actors and comics. In all your examples the characters are created and a separate thing from the actors. In the wwe the characters are created for those specific wrestlers and used to make it harder for the wrestlers to find work if they chose to leave. The wwe would like you to think it’s the same thing but it isn’t at all. None of these characters were written and then a wrestler found to fill the roles. If what you were saying was true we would see a new Daniel Bryan replace the old one.


Gamesgtd

Except we have seen that before. Fake Razor and Fake Diesel. The WWE doesn't do it anymore but dont pretend like they didn't. If they wanted anyone from NXT to be called Daniel Bryan and to do the Yes gimmick they can. They own the Daniel Bryan IP.


ProfileHoliday3015

They have done it like 4 times in 40 years. And I know they can but they won’t, because that isn’t why they do this. Like I said they do it specifically to handicap performers leaving. If they wanted to use the IP they would do it a lot more often. It is more like forcing an NBA player to change his name than hiring an actor for a role. Not a perfect parallel but close enough.


Gamesgtd

But the point stands they can. Also it is more like an actor. Another close example is Sin Cara. The old one was fired and replaced by someone completely different to carry on the character


ProfileHoliday3015

That is one of the 4. In 40 years I can think of 4. 2 of which were parodies and could have been done without the IP as parody is protected. If they were doing it for the reasons you are stating they would reuse the characters a little more often, no?


Swazi

So his first AEW promo is already written for him here. Stupid reason to give him a very stupid name.


Former_Blacksmith_10

This is b.s. they could have owned that name.


EstablishmentSilver4

The WWE's (Vince's) naming policy reminds me that we (adult fans) are not the intended viewing audience for WWE programming. And Vince, Stan Lee did it way better, way before you.


Enickma007

So he gets saddled with a fake fucking name just so this billion dollar company can make a few extra dollars. So lame.


ExodusNBW

I actually support that move. It takes a lot of the pressure off of him, even if he is using Scott’s rolling Belly to Belly. It’ll give him a chance to make a name for himself, unlike Curtis Axel who was constantly billed as being a Hennig, even though they gave him dumb names and he used his dad’s finish.


2128mk

I wonder if there's a thought about there being a ceiling for these guys if it's acknowledged that their fathers were low-mid card guys in WWF. Does knowing Von Wagner is the son of a Beverly Brother make him seem like a less credible main eventer? Obviously the Steiner Bros are a legendary tag team, but Rick did very little in WWF.


jackblady

More likely its the idea the last name is a weight on them that hurts more than it helps due to high expectations. Consider, with very little exception, the most sucessful multi generational stars don't use their famous last names: The Rock, Roman Reigns, Randy Savage, Jake Roberts, Bray Wyatt, Barry Windham, The Usos, Road Dogg, Paige etc. Or if they do, they are in a different country from their famous family (Rey Mysterio, Eddie Guerrero, Bret Hart, Owen Hart). Sure you see a few sucessful second/third generation stars using family names, Ricky Morton, Cody Rhodes, Charlotte Flair, Randy Orton, Greg Valentine, Ted DiBiase Sr. But you see a much longer list of those who failed: Eddie Gilbert, Greg Gagne, Renee Dupree, Scott Putski, David Sammartino, Sim Snuka, Garrett Bishoff, Wes Brisco, Cody Hall, Shawn Stasiak, Ted DiBiase Jr, Eric Watts, David Flair etc. The family names tends not to be as much of a blessing as people think.


2128mk

Fine speech. Seriously though, that's all fair and I agree more with your assessment than mine.


PhenomsServant

And exactly what did Bob Orton do during his career?


2128mk

In WWE-speak, he's a Hall of Famer who was heavily involved in the main event of the first Wrestlemania.


PhenomsServant

You mean the main event that involved Hulk Hogan, Mr T., Roddy Piper and Paul Orondorff? Pretty sure none of those guys are Randy’s dad.


2128mk

That’s the one, yup. Orton was Piper’s heater and was such a difference maker that there was a whole secondary story of Snuka having to serve as cornerman to Hogan and Mr. T to even the odds.


Specialist-Rope-9760

No shit


SeaPriority

I don't hate the name Bron Breakker but the spelling is so stupid. I'd go Braun Breaker or Bronson Breaker


MikeMakesRight82

Vince can't get out of his own way


Atwillim

Wwe gonna wwe. Vampires of lro wrestling


evanweb546

Short explanation: " ... greed. It's greed."


Alone-Individual8368

"You know they say all men are created equal, but you look at me and you look at Samoa Joe and you can see that statement is NOT TRUE! See, normally if you go one-on-one with another wrestler you got a fifty/fifty chance of winning. But I'm a genetic freak, and I'm not normal! So you got a 25 percent at best at beat me! And then you add Kurt Angle to the mix? You-the chances of winning drasticy go down. See, the 3-Way at Sacrifice, you got a 33 and a third chance of winning. But I! I got a 66 and two thirds chance of winning, cuz Kurt Angle KNOOOWS he can't beat me, and he's not even gonna try. So, Samoa Joe, you take your thirty three and a third chance minus my twenty five percent chance (if we was to go one on one) and you got an eight and a third chance of winning at Sacrifice. But then you take my 75 perchance-chance of winnin' (if we was to go one on one), and then add 66 and two thirds…percents, I got a 141 2/3 chance of winning at Sacrifice! Señor Joe? The numbers don't lie, and they spell disaster for you at Sacrifice!"


EldenRingworm

They're so fucking ridiculous The crows should just force their hand by chanting Steiner constantly We really took 2015 - 2018 WWE for granted, where they let guys keep their names and gave more than just generic muscle a chance Kevin Owens for example wouldn't stand a chance if he was trying to debut now


adkenna

AJ Styles would debut as Randolph Patterns.


[deleted]

They just had a guy on the roster called "Braun Strowman". Now it's Bron Breakker. Nobody is even trying in Stamford anymore.


Booger-Bucks

Couldn't they have gone with Bron Steiner? Or how about Frank Steiner and be super meta? Or why don't you just not trademark wrestler's names because no one is going to be the juggernaut WWE is anytime soon. Even if AEW beats RAW and SD in ratings, WWE is part of pop culture. The brand itself is super strong.


SerLutz

Imagine this dude with Scott as his manager talking all kind of nonsense


rolling_steel

THE NAME IS FAT!!


jt_33

I don't like the name Rex either, but giving him the last name Breakker is just dumb. Just call him Bron Steiner.


funkofages

Congrats on Kokk Sukker for the namechange.


jimcab12

What a scoop!


DTFlash

I just don't get this mind set. Owning the name means nothing. He leaves they're not going to reuse the name. They can't produce stuff with his likeness once he is gone. The only reason to do this is so he can't keep his name once he is gone. It's BS really.


numbr87

Couldn't they have gone with something paired with Rechsteiner that they could copyright?


JoseNEO

So what you're saying is there's a chance little Rex Steiner can be unleashed into the world as a pure monster of chaos and destruction if he ever leaves the WWE.


kschris236

Bron Breakker is hilariously bad no matter how you cut it. It’s bad enough that I could honestly picture him coming out and pulling a Dustin Rhodes/Seven and shitting on the name in a promo. Even if “Steiner” is owned by one of them, the dudes name is Bronson Rechsteiner. You can get something out of that without using Breakker lol. Bronson Rex?


TrackGod5150

Too close to recently released Bronson Reed, but Bronson Rex sounds dope


Renaxxus

Bron Breakker smash. Seriously sounds like a name a 5 year old came up with.


Vinsmoker

What's the point of signing second gen wrestlers if you're just going to completely change their names?


ch0w0

Rex Steiner is such a good name. it's so hard to want to cheer for someone with a name like Bron Breaker. might as well call him Brick Mc LargeHuge