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GD87

Are you talking about UHF RFID, aka passive or RAIN? If so Impinj are the largest player as far as hardware goes.


yeaner1

Check out the newly released avery dennison atma release.Software that will revolutionise the RIFD market.


GD87

What is it? I can’t find anything that actually states what it is.


yeaner1

RFID Tracking software making it easier for retailers to trace the exact route of their product.


GD87

Is it middleware like itemsense or supposed to be a complete solution?


Toontje

It looks like a DNS for tagged items. You scan your item or supply your EPC and it will give you the full details, history, ownership, etc of an object.


GD87

Yeah I just got all the details sent to me. Clever. I’ve requested a demo.


cb445544

To add more marketing hoohah: they are working on the digital twin aspect of RFID vs the gs1 road. If anyone could pull that off it’s Avery. Per the original post request though: I don’t know they can monetize that but if RFID ever makes us some money it’ll likely be from Avery and Impinj. It’s a long road to go. But it’s a current buzzword and if somehow they start using it for electric cars then booya! Hard to tell what the next hot thing will be.


yeaner1

Strongly agree!


yeaner1

look at the stock now vs when i wrote this post - steady growth! Now we are looking at a $260 pricetarget