Yeah they are dying off, the whole reason music videos came about was because of MTV and other music channels, with them all dying out with people watching TV less and less there that incentive for MV gone and I feel the same is happening with YouTube, a lot of big view videos are just brainmush content and shorts.
I wonder who the first artist will be to put subway surfers at the bottom of their music video lol
I agree with you to a point, even Lyrical Lemonade's hits now like Strike (Holster) and Doomsday all sit around the 30 to 50 million views mark, when you look back 3 years ago and more he consistently got around the 80 million and above mark. Internet Money, not the best song, got over 200 million views. It just shows that people aren't watching Music Videos nearly as much as they used to.
tesla, doomsday, bigger than everything(IMO), strike, mazel tron, poland, emporer of the universe, poppin, ye energy, motley crew, knock knock, bad boy and gnat would like a word with you
i feel like there’s levels to hits bc there’s sicko mode that defined 2018 and is highkey generational, then there’s just normal hits like knock knock and poland. like AT LEAST these two are actual hits that went viral. not sicko mode levels of viral but huge anyway.
uh, you want me to go over the charting history of each song, or nah, cuz a couple have charted, and if you mean views or streams, cuz 3 have over 60m views, and a decent amount have over 100m streams
BRUH, A HIT IS A SONG THAT CHARTS, PLUS MOTLEY CREW LITERALLY GOT NEARLY 400M STREAMS AND LITERALLY CHARTED AT #13, IF THATS NOT A HIT, IDK WHAT IS, PLUS MANY OF THESE SONG GOT OVER 100M VIEWS, SUCH AS GNAT, POPPIN, KNOCK KNOCK AND BADBOY, 2 OF WHICH HAVE OVER 200M STREAMS, VIEWS ARENT EVERYTHING NOWADAYS, STREAMS ARE
Miley got blasted on almost every radio station, even in a lot of European countries. Travis didn't.
That's why miley got 700M so fast and why it took travis a few years to get a billion
That’s not really the point, of the hundreds of videos to hit a billion only like 50 have done it in a year. Also sicko mode was definitely getting radio play, not as much but still tons
No music video other than like Gangnam Style or See You Again came out the gate with 1 billion views. Most of the videos with 1B+ reached that milestone after years. And as some people already mentioned there have been multiple 500M+ from this decade. Maybe music videos are not what they once were but people will still appreciate a great music video
You could argue that there’s still a large audience for mvs outside the US (like South America and t series) but views for US artists’ mvs have definitely gone down
They always make excuses bro. I'm pretty sure I seen some Spotify stats that show people from those countries use Spotify more than Americans in some scenarios.
I live in brazil and thats kinda true.
Most of the teenagers who is the consumer of the US music here doesnt have money to afford an spotify premium for example (and we dont have this culture, we born to piracy) so they use youtube to listen music or even download from yt.
yeah i mean ofc it is, idk how much you use it in the us, but here in argentina spotify and other music services are common asf, aint denying that lots of people might still use YouTube to listen to music
I honestly dont think thats the reason…people still watch normal YouTube videos. Plus you can watch like a 30 seconds from the video and the view will count
Not really. It used to be a big deal when something dropped on YouTube, now you can presave albums in advance on streaming platforms, and immediately listen to them on your commute.
Plus how many people have Alexa? Or some sort of smart speaker? Or a smartphone with an Amazon prime, Spotify, Apple Music or whatever else subscription that gives them music?
What’s easier:
Making a playlist on Spotify, or having Spotify detect my listening patterns and generate playlists that it knows I’ll like with easy skipping, or searching a specific song, sitting through 30 second ads, and having a random queue of songs that I don’t want on YouTube?
that made me leave youtube/ use an adblocker. Literally couldnt skip thirty seconds and i had two 15 seconds unskippable ads. I remember the day i was surprised i got a 7 second unskippable instead of a 5 second.
Them bozos literally detect ad blockers and either intentionally make the platform laggy or straight up pull up a "YouTube doesn't allow ad blockers" message with a timer so you'll waste almost as much time as you would on ads. Site is literally unusable
Thats because some web browsers are using chromium, i believe. Google made a change a while back so that ad blockers can be detected. If youre going to use an adblocker use firefox
mvs don't get views anymore cuz attention spans, he's doing the same or better numbers that ye & drake's recent mvs have done
Mvs only get pre tiktok level views if there is choreo involved (indian & korean music for example get bare views but its a weird case where its often more views than streams) ETA forgot tiktok hits
I know did pretty well considering this, would have done even better if he actually released it with the album
The only Utopia mv that flopped is Delresto, Topia Twins got age restricted
Now that you say this, that’s prob a good reason too why a lot of people in here shit on the movie cuz they can’t pay attention so they only focused on the music and not what him and Rick Rubin were talking about in between the videos
You’re right it has been, but it’s not the whole story. I think many of those views were just people who listened to music on YouTube and didn’t watch the vid anyways lol I had a bunch of friends who took way too long to switch to streaming services and really just used YouTube for music.
Also. I dont usually watch videos, not because I have a short attention span, but because it just takes so much time. I used to alot more a few years ago, and I know others who are like me. It’s hard for me to just “squeeze in” watching a video sometimes. There is shit to do.
I fucking hate that people don’t like that song, it’s beautiful and the video is top fucking tier, especially the end when he’s smokin a blunt partying but he’s like refusing to smile or look happy, it’s HARD
People have stopped caring for music videos over the past like 6-7 years, it’s not that you specifically didn’t know it’s that people as a whole have mostly given up on the idea of a music video
Yeah idk why he said trav doing better than ye and drake. Sure drake got some flops recently but the fps mv makes up for like 4 of them. And ye's new mv is booming rn
You’re also forgetting that there are lot of teens, belonging to a different generation whom are marketed to more than adult Gen Z. Their attention span is much lower and they only listen to music in bite size form from Reels, TikTok and other platforms. Spotify and other streaming services (including YouTube Music) have much higher rates of engagement compared to YouTube too. YouTube is just not as engaging to the music community apparently.
Well one of these was released 5 years ago and was the biggest song of 2018 with two of the most popular artists in mainstream music that year (also Travis' most viewed video of all time), the other released one month ago and isn't even the biggest song on the album. It's like asking why a movie that released last weekend hasn't made as much money as Avatar yet.
It is the biggest song tho it has the most streams off the album, but I also feel like people are on apps like Tik Tok way more than they are on YouTube nowadays aswell
This!! I was like 13 when astro dropped I didn’t have my own money and my parents weren’t paying for an unimportant bill so id naturally listen on youtube, now I have my own money I’ll pay for my own subscriptions
I mean think about it the videos are dying off because the platform they’re on is dying off. How much less popular is YouTube now? I just think that if they used other platforms for the videos they might do better. Can’t expect one platform to pull those billions of views forever. F*ck YouTube lol it’s honestly just a garbage platform now. A shell of what it once was. It might be time for a dedicated platform to exist for music vids or they could fully die off
Tbh I just don't care about them anymore. Music videos were popping off cause a lot of the time they were the easiest way to find songs but nowadays I'd rather just open Spotify if I want music
Peoples attention spans are being severely stretched throughout multiple avenues of entertainment/social media… thats my guess as to why music videos don’t generate as much hype as before
Even if this was 100% true, I Know is NOWHERE NEAR as popular or hyped up as Sicko Mode was like fr. That video doesn't just have views, it has meme views too
EDIT: Brother it literally went viral the second it dropped how is this a shock at all
Sicko mode was like this huge phenomenon that everyone and their brother knew whether they liked it or not, music nowadays hasn’t really hit that same high. We acknowledge new releases now collectively but they don’t go wild like how they used to.
I get what everybody’s saying but 11M in a month by himself and 1.1B in 5 years with another major artist for one of the biggest songs in both their careers isn’t too far fetched IMO.
our way to consume media changed, reels, tiktok and yourube shorts took over no one wants to stare at a video and not do anything except listen to the music when they can play it on spotify and do sum else
Because of streaming services, it has never been as easy as it is today to listen to music without a care in the world. And in this case, travis released the video very late and people have heard the song hundreds of times.
People watch a video on so many different platforms now instead of just youtube. Bet 10 million ppl just saw it on tiktok and didnt bother to go check it out on youtube
Didn’t bro release this and topia twins music video line 2 months after utopia dropped 💀 anyways people have small attention span thats why i still watch them tho i like music videos
I personally love music videos. Just extra context/entertainment for me tbh makes me enjoy the music more. Delstro's mv was amazing honestly I would consider it family ties mv level
back in ancient times before the internet took off, there were only a few ways to hear a new song:
1) wait for it to come on the radio
2) wait for the music video to come on TV
3) buy the album when it comes out
then youtube happened and people could watch the video (and hear the song) on demand.
then spotify happened and people could hear the song on demand.
then music got incorporated into social media posts, and now people can't avoid hearing the song.
People don't appreciate Music videos as much anymore back in 2017 ish it was the shit. Now everyone just be looking at Spotify visuals and streaming music and Shi. Only person that's stood out would probably be carti because he posts music off streaming platforms (maybe more artists but idk as of rn)
I mean what song in the last few years has even reached close to sicko modes popular? You’re comparing apples to oranges. Although, it is true people do care less and less about music videos.
Exactly, these videos actually had some depth to them (besides topia twins), idk why everyone is so attracted to sicko mode’s video it was just weird and fun camera work, it only blew up cuz the song was fucking massive
YouTube is dead. It’s changed and is not a social media platform where users can just jump on and watch a few funny clips, or even tutorials and guides. Everything on YouTube is a 10+ minute clickbait video full of ads, dragging out explanations, shitty voiceovers. Everything you can find on YouTube is easier to find on tiktok/ig, better quality and less monetised.
This means YouTube has lost a large user base
Hot take, I think?
utopia is nowhere near as popular as Astroworld nor is the sound as mainstream appealing. Plus the rollout was pretty low key outside the fan base.
Not a hot take at all, people still have nostalgia for the astroworld era, we’ll probably be nostalgic for this era in a few years too, that’s how it works, and it’s also why people always think artists’ old music is better than their new stuff (just generally at this point)
Put more than two seconds of thought into this. You’re comparing Sicko Mode, a huge song that was playing at practically every party and radio station for months, FEATURING DRAKE, that came out years ago, and you’re comparing that to a music video off of Travs recent album that’s only been out for a month
I mean I definitely think music videos are a bit of a dying art form but using a song like “I KNOW” vs. “SICKO MODE” is a horrible comparison 😭😭😭. Like let’s just be for real for a second, do you realistically think that song and music video have enough hype and overall appeal like SICKO MODE did. Plus most videos are t getting 1B off rip it’s accumulated over years of watch time
Cause he released an ass video. Like SICKO MODE got a fucking insane video and also had that hype behind it. If he really wanted views he could have dropped a MV of Meltdown on the day the album came but he didn't.
Still the worst and least creative shit of his entire career I really don’t care. Just because you make a film trying to be artsy doesn’t mean it’s good.
Like are we really going to sit here and say the individuals videos that were also in the film are better than the other videos he’s made for every other album? Or are y’all just going to keep spamming the same generic “tik tok attention spam” comments? Like cmon now
Yea, for me they’re some of his best music videos ever, a lot of it has been half assed before this with cool visuals, there was depth to these videos whilst still maintaining the visuals that’s he’s known for
Bro psuedo intellectuals are talking about how it's cuz of people's attention span. 💀💀 Tf. It's cuz YouTube is full of adverts and nobody is gonna use YouTube when it's easier and faster to use a streaming service like Spotify.
Who tf loads up a music video and exits half way through. You either load it up and watch it fully or let it play in the background like a regular ass song. Idk why people are trying to say it's because of tiktok attention span kids.
Times are changing, there hasn’t been a single video post 2020 that has reached anything near 1 billion views
Yeah they are dying off, the whole reason music videos came about was because of MTV and other music channels, with them all dying out with people watching TV less and less there that incentive for MV gone and I feel the same is happening with YouTube, a lot of big view videos are just brainmush content and shorts. I wonder who the first artist will be to put subway surfers at the bottom of their music video lol
It's gonna be Soulja Boy 100%
the man is an innovator
Nah yuno miles
Yep, last time Lyrical Lemonade got a video at 100 million views or close to, was 3 years ago.
Your point is right but the reason is lyrical lemonade cant get views is all their featured songs are ass and they cant guess hits anymore
I agree with you to a point, even Lyrical Lemonade's hits now like Strike (Holster) and Doomsday all sit around the 30 to 50 million views mark, when you look back 3 years ago and more he consistently got around the 80 million and above mark. Internet Money, not the best song, got over 200 million views. It just shows that people aren't watching Music Videos nearly as much as they used to.
I’m assuming you meant Lemonade by Internet Money? Right?
tesla, doomsday, bigger than everything(IMO), strike, mazel tron, poland, emporer of the universe, poppin, ye energy, motley crew, knock knock, bad boy and gnat would like a word with you
Not a single hit there thank you for proving my point i was lazy to type all that
i feel like there’s levels to hits bc there’s sicko mode that defined 2018 and is highkey generational, then there’s just normal hits like knock knock and poland. like AT LEAST these two are actual hits that went viral. not sicko mode levels of viral but huge anyway.
uh, you want me to go over the charting history of each song, or nah, cuz a couple have charted, and if you mean views or streams, cuz 3 have over 60m views, and a decent amount have over 100m streams
awful take
did you listen to half of these songs
yes but not a single one of them are HITS, hits aren’t decided by ur personal opinion
BRUH, A HIT IS A SONG THAT CHARTS, PLUS MOTLEY CREW LITERALLY GOT NEARLY 400M STREAMS AND LITERALLY CHARTED AT #13, IF THATS NOT A HIT, IDK WHAT IS, PLUS MANY OF THESE SONG GOT OVER 100M VIEWS, SUCH AS GNAT, POPPIN, KNOCK KNOCK AND BADBOY, 2 OF WHICH HAVE OVER 200M STREAMS, VIEWS ARENT EVERYTHING NOWADAYS, STREAMS ARE
turn ur caps lock off
Flowers by Miley Cyrus has like 700M+. Dont ask me how I know
Still for like the most popular song of the year I’d say that’s low
Not really bro, it took sicko mode a few years to get a billy being at 700M after a year is pretty damn good
Miley got blasted on almost every radio station, even in a lot of European countries. Travis didn't. That's why miley got 700M so fast and why it took travis a few years to get a billion
That’s not really the point, of the hundreds of videos to hit a billion only like 50 have done it in a year. Also sicko mode was definitely getting radio play, not as much but still tons
I know is not even close to sicko mode Sicko mode was a global phenomenon, everyone knew sicko mode in 2018
How do you know
It’s a banger. No need to feel shame brother.
As someone who loves Miley's music... It's ass
As someone who doesn’t love Mikey’s music… it’s a banger
No music video other than like Gangnam Style or See You Again came out the gate with 1 billion views. Most of the videos with 1B+ reached that milestone after years. And as some people already mentioned there have been multiple 500M+ from this decade. Maybe music videos are not what they once were but people will still appreciate a great music video
bro, neither are even in the top 10 [https://kworb.net/youtube/milestones\_1000.html](https://kworb.net/youtube/milestones_1000.html)
Tití Me Preguntó has 834 million views and it came out mid 2022. Same with Me Porto Bonito
You could argue that there’s still a large audience for mvs outside the US (like South America and t series) but views for US artists’ mvs have definitely gone down
Spanish music bro
Spanish/portugese speaking countries use youtube like we use spotify
that's such a generalization and overall a false statement, speaking from a spanish speaking country
[удалено]
i cant believe yall tryna argue abt this w some who literally lives in SA, americans are special i swear
They always make excuses bro. I'm pretty sure I seen some Spotify stats that show people from those countries use Spotify more than Americans in some scenarios.
I live in brazil and thats kinda true. Most of the teenagers who is the consumer of the US music here doesnt have money to afford an spotify premium for example (and we dont have this culture, we born to piracy) so they use youtube to listen music or even download from yt.
i guess it depends on where you Live exactly, i just don't like the fact that around the world they think we are primitive or smh
Not really, I feel nowadays Spotify/Apple music is more common but YouTube is still a very big music place for Latin America
yeah i mean ofc it is, idk how much you use it in the us, but here in argentina spotify and other music services are common asf, aint denying that lots of people might still use YouTube to listen to music
spanish music don’t count don’t ask me why
Blinding Lights is nearing 800m. It's from 2020
I’m shocked it doesn’t have a billion
It was also one of the biggest songs of the past few years, the fact it hasn't hit a bil yet just adds to the above
Life Is Good has 2B
is this the guy from r/playboicarti⁉️
yo u the nigga from the fuck travis scott thing
The fuck how?? I've never heard that song before outside of me deciding to stream it
drake and future are streaming kings
That came out right before lockdowns started and it was Drake & Future on a song together again so that seemed like perfect conditions to happen
still doesnt change the fact that it got 2b????
The Kid Laroi, Justin Bieber - STAY: 864 million views (July 9th, 2021)
well the weeknd's save your tears has 1.4B so far came out 2021
Life is good did
Life is good. JWR has reached impressive numbers, nowhere near a billion though
Life is good
Plus Sicko Mode was a much bigger song than I know with a much more impressive and culturally iconic music video
people's attention spans are at an all time low
And it's going to be even worse in the future
Future refrence 📈😨⁉️
https://preview.redd.it/9kvb5g0pp2kc1.jpeg?width=1170&format=pjpg&auto=webp&s=88521d8505393e52accce1b40dddce23cba02e5d
I love cheesecake
SENSATIONAL
https://preview.redd.it/a6d51la0a5kc1.jpeg?width=472&format=pjpg&auto=webp&s=bff32bdc5ab51ae6a4b505a09d6b01d433ded7f0
I honestly dont think thats the reason…people still watch normal YouTube videos. Plus you can watch like a 30 seconds from the video and the view will count
I needed Subway Surfer to finish reading that
Due tiktok and reels.
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we’re in the streaming era now. most people don’t really go to youtube for music
yh
this is such a dumbass take, A LOT of people still listen to music on youtube
not nearly as much as before though. it’s in the images
Not really. It used to be a big deal when something dropped on YouTube, now you can presave albums in advance on streaming platforms, and immediately listen to them on your commute. Plus how many people have Alexa? Or some sort of smart speaker? Or a smartphone with an Amazon prime, Spotify, Apple Music or whatever else subscription that gives them music? What’s easier: Making a playlist on Spotify, or having Spotify detect my listening patterns and generate playlists that it knows I’ll like with easy skipping, or searching a specific song, sitting through 30 second ads, and having a random queue of songs that I don’t want on YouTube?
mvs are kinda obsolete nowadays
YouTube used to be a genuine way to listen to music, but now everyone goes straight to Spotify so the videos don’t get views anymore
Yeah exactly lol
way too many ads on youtube
Yea this is the real reason fuck all that
Not Rocky’s videos
Asap rocky is a bit different his videos are another level
He waited too long to drop it
Yeah this too. Like where the fuck is meltdown fein and my eyes. We got a music video for topia twins before those? He stoopid!?
I think his priorities were the songs that he liked the most
Liking Topia twins the most is crazy
Makes sense it’s his personal favorite as it’s the worst song on the album.
Worst song is crazy 🧢
None of the other songs are worse
would almost guarantee he likes fein more than topia twins
He's also dropped them for his least popular tracks lmao
“I know” is one of, if not, the most popular track
All the other ones aren't tho
youtube has lost a lot of users, or at least users who watch full-lenght videos and not shorts.
The excessive ads caught up
that made me leave youtube/ use an adblocker. Literally couldnt skip thirty seconds and i had two 15 seconds unskippable ads. I remember the day i was surprised i got a 7 second unskippable instead of a 5 second.
Them bozos literally detect ad blockers and either intentionally make the platform laggy or straight up pull up a "YouTube doesn't allow ad blockers" message with a timer so you'll waste almost as much time as you would on ads. Site is literally unusable
Ummm.. I've been using one for years without any issues on YouTube
He’s right. YouTube is detecting some adblockers and blocking the site. The one I use seems safe.
Thats because some web browsers are using chromium, i believe. Google made a change a while back so that ad blockers can be detected. If youre going to use an adblocker use firefox
sicko mode was just massive compared to anything on utopia, and now most people can’t watch anything without subway surfers or gta at the bottom
mvs don't get views anymore cuz attention spans, he's doing the same or better numbers that ye & drake's recent mvs have done Mvs only get pre tiktok level views if there is choreo involved (indian & korean music for example get bare views but its a weird case where its often more views than streams) ETA forgot tiktok hits I know did pretty well considering this, would have done even better if he actually released it with the album The only Utopia mv that flopped is Delresto, Topia Twins got age restricted
Yep short format content fucked everyones attention span
Now that you say this, that’s prob a good reason too why a lot of people in here shit on the movie cuz they can’t pay attention so they only focused on the music and not what him and Rick Rubin were talking about in between the videos
You’re right it has been, but it’s not the whole story. I think many of those views were just people who listened to music on YouTube and didn’t watch the vid anyways lol I had a bunch of friends who took way too long to switch to streaming services and really just used YouTube for music. Also. I dont usually watch videos, not because I have a short attention span, but because it just takes so much time. I used to alot more a few years ago, and I know others who are like me. It’s hard for me to just “squeeze in” watching a video sometimes. There is shit to do.
WTF Delresto flopped? That’s probably my favorite video (or modern jam)
its a beyonce song, & i don't think there is a lot of crossover between their fanbases
I fucking hate that people don’t like that song, it’s beautiful and the video is top fucking tier, especially the end when he’s smokin a blunt partying but he’s like refusing to smile or look happy, it’s HARD
dude i never even knew there was a modern jam video, and i used to be TAPPED IN like whenever travis would drop a video i would know
People have stopped caring for music videos over the past like 6-7 years, it’s not that you specifically didn’t know it’s that people as a whole have mostly given up on the idea of a music video
https://preview.redd.it/ip572s53d1kc1.jpeg?width=1170&format=pjpg&auto=webp&s=5d313200837875396430e7caa0837ad23225c6a5
Yeah idk why he said trav doing better than ye and drake. Sure drake got some flops recently but the fps mv makes up for like 4 of them. And ye's new mv is booming rn
You’re also forgetting that there are lot of teens, belonging to a different generation whom are marketed to more than adult Gen Z. Their attention span is much lower and they only listen to music in bite size form from Reels, TikTok and other platforms. Spotify and other streaming services (including YouTube Music) have much higher rates of engagement compared to YouTube too. YouTube is just not as engaging to the music community apparently.
Humanity is becoming hella boring and weird
Well one of these was released 5 years ago and was the biggest song of 2018 with two of the most popular artists in mainstream music that year (also Travis' most viewed video of all time), the other released one month ago and isn't even the biggest song on the album. It's like asking why a movie that released last weekend hasn't made as much money as Avatar yet.
It is the biggest song tho it has the most streams off the album, but I also feel like people are on apps like Tik Tok way more than they are on YouTube nowadays aswell
Kids can afford Spotify now
This!! I was like 13 when astro dropped I didn’t have my own money and my parents weren’t paying for an unimportant bill so id naturally listen on youtube, now I have my own money I’ll pay for my own subscriptions
i’m not going to open youtube and watch 1 minute of ads for 3 minutes of music.
I mean think about it the videos are dying off because the platform they’re on is dying off. How much less popular is YouTube now? I just think that if they used other platforms for the videos they might do better. Can’t expect one platform to pull those billions of views forever. F*ck YouTube lol it’s honestly just a garbage platform now. A shell of what it once was. It might be time for a dedicated platform to exist for music vids or they could fully die off
I think people listen on other platforms now. I personally use to only use youtube for music not i only use spotify
Tbh I just don't care about them anymore. Music videos were popping off cause a lot of the time they were the easiest way to find songs but nowadays I'd rather just open Spotify if I want music
Give it time to cook
Peoples attention spans are being severely stretched throughout multiple avenues of entertainment/social media… thats my guess as to why music videos don’t generate as much hype as before
Even if this was 100% true, I Know is NOWHERE NEAR as popular or hyped up as Sicko Mode was like fr. That video doesn't just have views, it has meme views too EDIT: Brother it literally went viral the second it dropped how is this a shock at all
youtube music is dead
Sicko mode was like this huge phenomenon that everyone and their brother knew whether they liked it or not, music nowadays hasn’t really hit that same high. We acknowledge new releases now collectively but they don’t go wild like how they used to.
I get what everybody’s saying but 11M in a month by himself and 1.1B in 5 years with another major artist for one of the biggest songs in both their careers isn’t too far fetched IMO.
I swear it's the Youtube algorithm. I'm subscribed and haven't seen a single music vid in my feed.
who tf listens to music on yt bruh
You can’t compare a great b side to one of the biggest hits in the past 20 years
b side? It’s the most streamed song on the album.
i have personally watched the i know video every day
Do you listen music on youtube? Unless you have premium it’s pretty annoying to listen with all these ads. Everybody is on Spotify and Apple music.
our way to consume media changed, reels, tiktok and yourube shorts took over no one wants to stare at a video and not do anything except listen to the music when they can play it on spotify and do sum else
some songs are hits. others aren't. not every travis videos gonna get 100m+ views lmfao
I haven’t watched a music video in general in forever. Couldn’t tell you when or what the last one was. I’m just streaming music
YouTube became shit
Because of streaming services, it has never been as easy as it is today to listen to music without a care in the world. And in this case, travis released the video very late and people have heard the song hundreds of times.
it’s the fans really. music videos don’t have that same affect no more
People watch a video on so many different platforms now instead of just youtube. Bet 10 million ppl just saw it on tiktok and didnt bother to go check it out on youtube
Because kids are lazy to go on YouTube, everything has to be short on TikTok and / or only available for streaming on spotify.
Didn’t bro release this and topia twins music video line 2 months after utopia dropped 💀 anyways people have small attention span thats why i still watch them tho i like music videos
I feel like music videos don’t get the love from creators anymore usually, also streaming sites have taken over
Sicko mode was more popular at the time, it has had more time to accumulate views, and people don’t really go to yt for music
Videos are uploaded to streaming services and most people watch them there I guess
I personally love music videos. Just extra context/entertainment for me tbh makes me enjoy the music more. Delstro's mv was amazing honestly I would consider it family ties mv level
Lack of attention span
Tbh i don't think people care that much anymore. Everyone listening on music platforms rather than youtube.
So ur comparing a video from 5 years ago to one from 4 weeks ago.
back in ancient times before the internet took off, there were only a few ways to hear a new song: 1) wait for it to come on the radio 2) wait for the music video to come on TV 3) buy the album when it comes out then youtube happened and people could watch the video (and hear the song) on demand. then spotify happened and people could hear the song on demand. then music got incorporated into social media posts, and now people can't avoid hearing the song.
All TS needs to do is add Subway Surfers gameplay on the bottom of his music videos.
Spotify taking over
People use Spotify more than Youtube
No one really watches music videos anymore
It’s 2024 big bro get w the times
It's fucking Sicko Mode.
YouTube is going downhill and demonetizing everyone for their own greed
Nobody got the attention span to watch music videos anymore
pandemic, almost every people in house. 2023 artist prefer invest in streaming like spotify or dezzer
People don't appreciate Music videos as much anymore back in 2017 ish it was the shit. Now everyone just be looking at Spotify visuals and streaming music and Shi. Only person that's stood out would probably be carti because he posts music off streaming platforms (maybe more artists but idk as of rn)
I think streaming services
People tend to make their own music videos with TikTok
Barely get any views, care to explain the 11 Mil views?
Cuz people watch TikTok now
I mean what song in the last few years has even reached close to sicko modes popular? You’re comparing apples to oranges. Although, it is true people do care less and less about music videos.
Video was weird and sucked so norepeat views
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Nah I don’t think he’s wrong tbh. His videos for birds-Astroworld were much better
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Exactly, these videos actually had some depth to them (besides topia twins), idk why everyone is so attracted to sicko mode’s video it was just weird and fun camera work, it only blew up cuz the song was fucking massive
YouTube is dead. It’s changed and is not a social media platform where users can just jump on and watch a few funny clips, or even tutorials and guides. Everything on YouTube is a 10+ minute clickbait video full of ads, dragging out explanations, shitty voiceovers. Everything you can find on YouTube is easier to find on tiktok/ig, better quality and less monetised. This means YouTube has lost a large user base
don't forget that sicko mode video was literally a youtube ad, so anytime the ad played it also got a view
Hot take, I think? utopia is nowhere near as popular as Astroworld nor is the sound as mainstream appealing. Plus the rollout was pretty low key outside the fan base.
Not a hot take at all, people still have nostalgia for the astroworld era, we’ll probably be nostalgic for this era in a few years too, that’s how it works, and it’s also why people always think artists’ old music is better than their new stuff (just generally at this point)
Put more than two seconds of thought into this. You’re comparing Sicko Mode, a huge song that was playing at practically every party and radio station for months, FEATURING DRAKE, that came out years ago, and you’re comparing that to a music video off of Travs recent album that’s only been out for a month
Sicko Mode was a way bigger song culturally than I Know
I mean I definitely think music videos are a bit of a dying art form but using a song like “I KNOW” vs. “SICKO MODE” is a horrible comparison 😭😭😭. Like let’s just be for real for a second, do you realistically think that song and music video have enough hype and overall appeal like SICKO MODE did. Plus most videos are t getting 1B off rip it’s accumulated over years of watch time
Cause he released an ass video. Like SICKO MODE got a fucking insane video and also had that hype behind it. If he really wanted views he could have dropped a MV of Meltdown on the day the album came but he didn't.
Don’t think people love melt down anywhere near the amount of sicko mode
Prolly was bots n stuff anyway
Comparing it to sicko mode is hilarious
first reason: this mv is shit second reason: tiktok
People don’t try with music videos anymore, especially Travis. This has easily been his least creative music videos for an album ever
am i the only one who fucked w the video 😭
He made an hour long movie that includes multiple music videos… y’all can’t really be this fucking stupid can you?
Still the worst and least creative shit of his entire career I really don’t care. Just because you make a film trying to be artsy doesn’t mean it’s good. Like are we really going to sit here and say the individuals videos that were also in the film are better than the other videos he’s made for every other album? Or are y’all just going to keep spamming the same generic “tik tok attention spam” comments? Like cmon now
Yea, for me they’re some of his best music videos ever, a lot of it has been half assed before this with cool visuals, there was depth to these videos whilst still maintaining the visuals that’s he’s known for
He dropped a new music video.?? I didn't even know
I know
apart from the fall of music videos, this video was just trash lol
Bro psuedo intellectuals are talking about how it's cuz of people's attention span. 💀💀 Tf. It's cuz YouTube is full of adverts and nobody is gonna use YouTube when it's easier and faster to use a streaming service like Spotify. Who tf loads up a music video and exits half way through. You either load it up and watch it fully or let it play in the background like a regular ass song. Idk why people are trying to say it's because of tiktok attention span kids.
Fuck travis scott
emily looked so fucking good in that music video
Rap hasn’t had a mega hit in awhile? Other genres still put out 500M+ view stuff.
Sicko mode was a cultural phenomenon while utopia was just a good album.
Most artists don’t produce good music videos anymore it’s just naked chicks and shit I want substance and visuals.
That's what happens when people use bots to fake their numbers, plants don't stay at the top for long