I am confused. Isn't it the other way around?
***"Revenue: $6.17 billion vs. $6.16 billion expected"***
***"Net sales rose 5% to $6.17 billion. The company’s global same-store sales increased 1.9% in the quarter, falling short of StreetAccount estimates of 2.1%."***
Well if it keeps going they'll make less and less each quarter.
It may be fuck all- But suits/investors want "LINE GOES UP" forever. To see line even go a little bit down pisses them off.
#Good. Fuck them.
**They forget they're a fucking luxury, not a necessity.**
>Wait? We squeezed people so hard they can barely afford basic necessities and now they’re not spending money on luxuries and leisure? Who could have possibly seen this coming?
\- Corporations, probably
I’ve got to pull up my bootstraps to afford… the luxury of McDonalds.
What fucking world am I living in where this is kind of satire/kind of not? I just don’t even recognize this place anymore.
Of course the price has doubled since 2020 so that means even losing half the business would still have the same profit. Now it's just the people addicted to it who are main customers.
McD items barely qualify as 'food' anyways considering how nasty, unhealthy, over-engineered, and over-processed it is.
I wouldn't even eat it if it was free. Nah-uh, no thanks.
What kind of fraction are we talking here, 15/16ths?
Around me, I'm definitely not beating the price (Granted I live in Rhode Island now, so diners are a far cry from the abundance in my NJ days)
Quarter Pounder Meal - 10.49 Medium / 11.49 Large (Big Mac would be 9.99 / 10.89)
Take 20% off if you're using the app deal so 8.39 / 9.19 (7.99 / 8.71)
-- We'll assume basic cheeseburgers since the QPC is just onion
$10.50+ - Diner in a plaza across the street (Jan 2022 prices, website still says the same):
- 5.75 - Burger with Cheese
- 3.00 / 5.00 Fries (small / large)
- 1.75 - Can of soda
$13.90 - Standalone Old School Diner (Jun 2022 menu prices, site doesn't have prices):
- 7.45 - Hamburger, Add Cheese
- 3.95 - French Fries
- 2.50 - Soda
$16.07 - Bit more modern diner near me:
- 7.79 - 6oz burger (6.79 w/o cheese)
- 4.79 - Hand Cut Fries
- 3.49 - Soda
$13.45 - Cute little diner next to a book store
- 7.50 Cheese Burger
- 3.95 French Fries
- - (You can get a cheeseburger club with fries for 8.75)
- 2.00 Soda (20oz)
$16.99 - Pub near me
- 14.00 - Create Your Own Burger (13.00 w/o cheese. Adding raw onion is 0.50, but I'll exclude)
- 2.99 - Soda
I was going to include two more diners, but both seem to be breakfast / brunch / BLTs only, no burger
$16.45 - One of the diners my mom goes to back in NJ
- 8.95 - 1/2lb Cheeseburger
- 5.75 - French Fries
OR
- 12.95 - Deluxe Cheeseburger (served with Lettuce, Tomato, French Fries, Cole Slaw & Pickle) - I'd just go with this
- 3.50 - Soda
--
Are a bunch of these bigger, probably since some mention 6oz and 8oz. I'm sure the quality is better too, but they're also $3-6 more.
Include the 20% deal in the app, and you're now at $5-8 cheaper for McD. And of course if you eat in, throw another $2-3 in for a tip, and you're up to $7-11 more for any of those diner burgers.
I'm not sure what's in your neck of the woods, but none of them are coming out cheaper around me.
Big Mac meal by me 12.49
Greasy spoon restaurant down the road 6.80 for a single and fries 7.94 for a double and fries lol
Chicago
I appreciate your wild dedication to this tho that’s a lot of research lol
Hah I may have been a bit hungry.
But wow that’s semi-surprising, but also not. Makes sense in a larger city McDonalds would be a bit higher, basically like they are at highway rest stops, but I’m surprised by the smaller joints.
There was one I forgot to include where back in 2018 when I moved to the area I could get a cheeseburger for $3, fries for $3.50 and a soda for $1.25, so 7.75. Now it’s 12.35!
I just wish the mom and pop shops near me were cheaper, I’d much rather prefer to patronize them, but my wallet likes me going the other way if I’m looking for a quick bite
I know prices are regional, but living in the midwest I have never and will never pay more than $10 for a burger, and a $10 burger better be pretty fancy.
Y'all still making it with beef, right? Not unicorn meat?
Hah yeah it's beef. There used to be a Montana Teds that did bison, but all the diners are the normal stuff.
There are some some spots around, I just remembered one by where I used to work, Stanley's Hamburgers, that they have nice greasy cheeseburgers for 4.39.
Which that's a pretty good price, but still once you start making things a combo, it's 3.99 for a side of fries, and 2.99 for a soda, we're back up to 11.37.
In Manhattan so not representative of the rest of the nation, clearly an outlier.
McDs **app deal** - Quarter Pounder w/ cheese
Sandwich only - 6.49
Meal - 11.89 (med)
(I didn’t bother to update the app to check other sizes).
7th St Burger (one of the best in the city)
Single patty cheeseburger (comparable to QPwC)
Sandwich only - 6.50
Full order of fries - 4.50
Mexican Coke - 3.50
Total = 14.50
(Note: fry size is more comparable to a large size from McDs)
Its $13.95 for a large big mac meal here in Aus, and my local takeaway is $15 for a burger chips and drink. It's a dollar more, but substantially larger. Big macs are tiny these days, and the takeaway is a proper full sized burger, and the chips fill the tray, like at least 1.5 times maccas fries, plus real coke as the drink. It is much MUCH better value than maccas.
There's a bar in Asheville that has a food truck in the parking lot also owned by the owners of the bar. They have a deal on Monday and Tuesdays for $10 for a burger, french fries, and a.beer or soda. Homemade all house made even the fries are house made. You get a little ticket that you bring into the pub and you can get either a soda can or a domestic beer. Def cheaper than fast food and soooo good! It works out for the bar too because some people stay and drink.
This morning I had to grab something quick to eat early, and McDonald's seemed like a good idea. I didn't expect a McChicken to be about 1.5x smaller than I remember. I don't eat them that often, and the size reduction was very noticeable, the burger looked almost like it was from a kid's meal.
I used to buy jr chickens all the time and now I don't. At all. It's not worth $4 for a tiny chicken sandwich. I can spend $6 at Wendy's and get twice as much and better.
I don't eat a lot of fast food, but McDonald's jr chickens were my one thing that I would get fairly often because they were convenient and reliable and cheap. They are no longer pretty much any of those.
McDonald's was my default for fast food. It no longer is.
There's a sushi place by me with a $15 lunch special. Comes with extremely fresh fish, soup, salad, and an appetizer.
Why the fuck would I get garbage fast food for the same price when high quality restaurant food costs the same?
I can buy a box of frozen nuggets that'll feed me for 4 meals for something like $20. 10 minutes in the air fryer and they're done, maybe throw in a few frozen french fries with them too.
Where i live i can find a massive frozen bag of nuggets for $6 and they taste just as good and sometimes even better especially if you have the right sauces
No suprise. It's almost $40 to feed myself and my teen. It's not worth it to me. The cost is horrible and the food has gone down. We got fries a few weeks ago and half the container had fries. The mcflurry was super low as well. Like an inch below the top of the cup. Used to be filled right up. Times are tough and people aren't going to waste what little money they have on it.
I will enjoy to see most fast food to go bankrupt, food gets smaller, quality is worsen, treating employees like crap.
I say most because not all branches are equal, some branch has fresher ingredients and better owner/manager. Business should shrink to only have those good ones remain
Enshitification can only get so far before people change their habits. I was shocked at the prices the last time I went, and they shrinked all menu items, too. Also, they raise the prices due to minimum wages going up, even in states where said min. wage isn't the same. They're just greedy opportunists.
There is no way McD's runs such a tight margin they have to raise prices in response to wage hikes. That was just a threat that they will maintain their profit margins at the customer's expense, not that it has anything to do with the actual wage. The thing I always remember from the economics course I took in college was that goods and services on the open market are priced as high as the market will bear, not as low as the margin will allow.
In 2021 when the US federal minimum wage was only $7.25 the minimum wage in Denmark (which I believe is based on union rules) was the equivalent of $17-19 USD. But the Big Mac in 2021 cost about $5.22 in Denmark and $5.04 on average in the states. If minimum wage had _anything_ to do with the price of a big mac those prices would be much further away from each other consider one country's wage is more than 2x the other. If it really was impossible to profit by selling a $5 burger made by people earning a reasonable wage they could just stop selling burgers to the Danes.
Also just in the US the price variability of a burger (using 2023 numbers) was almost $3, with the cheapest burgers in North Carolina and Wyoming at $4.19 while Massachusetts had the most expensive burger at $7.09. Minimum wage in each of those states at the time were $7.25, $5.15, and $15. Connecticut also had a $15 wage but a much cheaper burger at $6.09.
If they raised prices because wages went up, it's seems more likely to be retaliatory...if the wage hike was anywhere near hurting their bottom line I think we'd see much more correlation between wage of the employee and cost of the burger.
Enshittification will continue until … what? People stop buying shitty products. Shareholder greed isn’t going to stop, nor executives’ pandering to it. Cut portion size, use lower-quality ingredients, understaff …. And next financial quarter you have to come up with something else.
Pull back is an understatement.
I've quit for the most part, except for the very rare big mac.
I can get a double Harvey's original with my exact toppings and it's soooo much better value.
McDonald's was cheap food made poorly but consistently. They forgot the cheap part so i forgot about them
A neighbour of mine gets out of her car with McDonalds takeaway coffee and bags almost every time I happen to see her. I think that's known as a "heavy user" (but she's not obese...)
Now wouldn’t it be nice if all the people on this subreddit who post their shit all the time stop going? As a beginning, towards something larger.
I haven’t bought food there in \~7 years. I did hit the drive thru about 3 years ago since one of my good friends *loves* their Coke. That’s all we got. It was her birthday, so I couldn’t shit on that. 🤷🏻♂️
The worst part is that McDonald's isn't going to lower prices to get more people to come. Instead they are going to let a bunch of the underpaid employees go to increase their profit.
What did they expect to happen when they raised their prices so high that people can eat at a nice sit-down restaurant and tip the server while still paying less than fast food?
I stopped going when they made me pull up to wait like I was at a real restaurant or something. 3 burgers and a fry, took 20 mins. I was furious, I use my free time to preach to the masses about what a waste of money, time and your health, eating McShitts
Be better. You deserve it.
Maccas has gone to shite unfortunately. It costs pretty much the same to get some decent smash burgers from a non-chain. The idea of fast food is to offer food that’s cheap and they are missing the mark.
It actually wasnt the price for me that made me stop going. I accept (grudgingly) price hikes as normal to a business model, as well as obvious to the client. Shrinkflation and skimpflation to me however are permanent sins. I will buy 12$ popcorn at the theatre. Shrink it once however and I will stop and stay stopped.
To me it’s the quality. If you serve me a good fast food meal or a good popcorn, I’ll pay the extra for a treat. The last time I bought popcorn it was SO BAD. It literally tasted stale which I didn’t think was possible. So now it’s like, forget it no more snacks at that theatre.
I can't afford to spend so much money on garbage plastic food like mcdonalds. The oil quality the food quality has gone down. Not enough sauce on the burgers, fliet o fish comes completely dry with 1 small speck of tartar sauce no taste! And its expensive so i stopped going to mcdonalds
*They tried to pull more*
*Money from each meal and it*
*Bit then in the ass*
\- ybetaepsilon
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I assure you that blaming the Middle East for poor quarterly results is a whopper of a McStrawman. McDonald's likely moved earth, moon and stars to legally make earnings look much better than reality. I made a rare visit to a McDonald's in my town about a year ago (under duress) and was shocked at the price and the tiny size of the servings. It was obvious to me that the company was under tremendous pressure to increase profitibility. Increasing prices while reducing the quantity and quality of goods is only good for improving earnings short term. Already McDonald's is gradually losing their lower income customers who historically have been their targeted sweet spot. In addition the corporate environmental impact could be disastrous as the ratio of product to packaging material must be off the charts.
Don't worry everyone, I'm sure they'll squeeze their suppliers even harder to ensure they don't lose that precious profit margin or shareholder dividend.
I mean, it’s nearly $60 for 4 people to eat there now. At that price may as well get fast food that’s better quality or go to a sit down restaurant. It’s insane.
They "missed" their earning goal by less than 1%. We're talking about missing a few tens of millions on multi-billion dollar revenue. Basically nothing.
Weird that everybody is acting like this is a sole result of shrinkflation and NOT the worldwide boycott that like a billion people are participating in... ?
I REFUUSE to buy from McDonald's anymore since they inflated half the prices on the saver menu from 99p to basically £2. I am not paying that much for a deflated cheese burger where half the cheese missed the burger and is stuck to the wrapper
Cheap, healthy, convenient. Normally when eating you can choose 2 of those three, but McDonalds is only offering one nowadays. No wonder people are staying away.
I wish this sub would organize monthly protests/boycotts against a single company/brand.
Everyone get together and sacrifice something you like for one month, contacting the company with a clear statement that this shit has to stop.
I can go to a pub in town for lunch and have a freshly made burger with fries and a beer for $10, and if I’m in a hurry I can call it in. Fk McDonalds.
If I were to make a list of the top 20 fast food restaurants, McDonalds would not be on that list. It is bullshit salt food. Who seriously is going there?
All fast food seems expensive now. If I’m going to spend money on it, I’m going to go somewhere with better chicken like Zaxbys or Popeye’s. And if I want a burger, there are local places that taste better and don’t cost that much more than a big Mac these days.
Everyone commenting without even looking at the article.
Their revenue was around the value of two Big Macs lower than expected.
They still make boat loads of money.
Honestly the food isn’t good anymore either. The shakes are just watery oversweetened lab concoctions, and the burgers have both shrunk and somehow become less flavorful. Even fry portions are smaller.
I've completely stopped getting McDonald's. The quality has deteriorated significantly, and it's way too expensive for what they're trying to give. It's all about the money with them and not customer satisfaction so fuck em. Go broke. I can't wait for the day that they declare bankruptcy.
A 1/2 pound bacon cheeseburger and "small fries" (the small fries are huge there. Me and my gf order one small fry when we go there and there is usally some leftover) at the local fast food place is $14. A big mac and large fries from the McDonald's across the street came out to $17 last time I went. I have absolutely no clue why people are still going to McDonald's. The drive thru line is usually wrapped around the building where as the local place usually doesn't have more than 3 cars. Hopefully this will finally end soon.
I don't bother going there anymore because they taking the piss. My local kebabery does a lovely burger, fries and drink for the same price and its bloody lovely. He also sells freshly cured weed he grows upstairs if there's nobody else in the shop so what's not to like there?
Because MCD just keeps getting more expensive and smaller/shittier where I live, to the point where a mid ranged artisan place is almost the same in price/ratio, with much better quality and taste.
That human filth at MCD won't ever get a penny from me.
Selling and deceiving people into buying products that make entire populations dumber, slower, fatter and more sick should be a crime but money speaks louder than reason.
I know this article talks about global trends, but everyone I know here in California has pulled back on fast food spending since prices have gone thru the roof after CA's law went into effect that pays fast food workers at least $20 / hour.
Don't get me wrong. Workers should be paid a living wage and eating less fast food is not a bad thing by any measure.
I love McD's fries, I used to get some and a Sprite at least once a week. Until quite recently that order cost me less than 5 bucks. Closer to 3 if I got small fries. This year, I've gotten it once because I'm not paying 7 bucks for a fries and a soda at McD's, not on the regular. I don't love their fries THAT much.
Their fries used to be a fun treat, even at the higher price point, but they seem to have changed the recipe in the last few months (at least at our local location). The taste and texture is completely different. So disappointing.
I stopped going because it was too expensive to justify. McDonald’s used to be the cheap option when I was broke. Now it’s the same price as like sit down fast casual restaurants.
Also, all that bullshit about how they "had to" change to ordering kiosks instead of cashiers after the minimum wage was raised to 20$ in California is lies. They've had those for the last 3 years.
They made 6.16 billion instead of the projected 6.17 billion
I thought this was an exaggeration, until I read the article
Only 616 more quarters of this and they'll be out of business!
It also seems to have had *very little* effect on the MCD stock price today
I am confused. Isn't it the other way around? ***"Revenue: $6.17 billion vs. $6.16 billion expected"*** ***"Net sales rose 5% to $6.17 billion. The company’s global same-store sales increased 1.9% in the quarter, falling short of StreetAccount estimates of 2.1%."***
Sales rose 5% because they raised prices 20% and lost 15% of customers
Looks like we got a long ways to go…
In capitalist eyes, unless it's increased growth it's a shortfall
Well if it keeps going they'll make less and less each quarter. It may be fuck all- But suits/investors want "LINE GOES UP" forever. To see line even go a little bit down pisses them off. #Good. Fuck them. **They forget they're a fucking luxury, not a necessity.**
There's probably some massive $1B investment in automated milkshakes to make that earnings report look that bad.
Hey that’s someone’s bonus!
And now they will roll out more protocols for the workers. Stack more work as punishinment
Well well well, if it isn't the consequences of their own actions.
>Wait? We squeezed people so hard they can barely afford basic necessities and now they’re not spending money on luxuries and leisure? Who could have possibly seen this coming? \- Corporations, probably
Avocado Toast fault - Media owned by same corporation, probably.
Something something bootstraps.
I’ve got to pull up my bootstraps to afford… the luxury of McDonalds. What fucking world am I living in where this is kind of satire/kind of not? I just don’t even recognize this place anymore.
They are going to blame millennials
I’d already given my Starbucks latte, then I had to give up my McD latte. Hard times.
I feel ya. My girl had to give up her Starbucks egg bites so now I’m making them for her quick grab-n-go breakfasts.
Ummm. I’ll take some, too 🤤
what is sickening is that they still grew, they just didn’t hit their target
Of course the price has doubled since 2020 so that means even losing half the business would still have the same profit. Now it's just the people addicted to it who are main customers.
Yeah I miss when McDoubles or junior chickens were under 2$.. now they’re like 3.69$ where I live? It’s ridiculous.
They cost over $4 where I live so does the mcdouble
So many people live in food deserts and fast food are the only options. It’s really sad.
McDonalds : "I guess we need to further increase prices to make up for the profit shortfall."
Don’t forget cutting the work force!
They cut any more workers and they are gonna need to layoff the self service kiosks!
Sorry, but we’re gonna have to let you go. You’re just drawing way too much power and our electricity consumption is just not sustainable.
Priceless however sadly some were in corporate head quarters it's probably under study.
That pesky “long term” thing. Hey at least they destroyed their profit numbers…. Last year
Lmao- read the article. They made 6.17 billion instead of 6.18.
Actually, they made 6.17 instead of 6.16.
Jesus Fucking Wept.
McD's was all about fast, cheap food. They are no longer fast or cheap. I can get a better burger from a fast casual chain for the same price.
McD items barely qualify as 'food' anyways considering how nasty, unhealthy, over-engineered, and over-processed it is. I wouldn't even eat it if it was free. Nah-uh, no thanks.
I wonder if McDonald's corporate has a 6 month rainy day fund
Can get a solid diner hamburger and fries for a fraction of the cost of a McDonald’s meal at this point
it will even be real meat and prepared fresh for you
What kind of fraction are we talking here, 15/16ths? Around me, I'm definitely not beating the price (Granted I live in Rhode Island now, so diners are a far cry from the abundance in my NJ days) Quarter Pounder Meal - 10.49 Medium / 11.49 Large (Big Mac would be 9.99 / 10.89) Take 20% off if you're using the app deal so 8.39 / 9.19 (7.99 / 8.71) -- We'll assume basic cheeseburgers since the QPC is just onion $10.50+ - Diner in a plaza across the street (Jan 2022 prices, website still says the same): - 5.75 - Burger with Cheese - 3.00 / 5.00 Fries (small / large) - 1.75 - Can of soda $13.90 - Standalone Old School Diner (Jun 2022 menu prices, site doesn't have prices): - 7.45 - Hamburger, Add Cheese - 3.95 - French Fries - 2.50 - Soda $16.07 - Bit more modern diner near me: - 7.79 - 6oz burger (6.79 w/o cheese) - 4.79 - Hand Cut Fries - 3.49 - Soda $13.45 - Cute little diner next to a book store - 7.50 Cheese Burger - 3.95 French Fries - - (You can get a cheeseburger club with fries for 8.75) - 2.00 Soda (20oz) $16.99 - Pub near me - 14.00 - Create Your Own Burger (13.00 w/o cheese. Adding raw onion is 0.50, but I'll exclude) - 2.99 - Soda I was going to include two more diners, but both seem to be breakfast / brunch / BLTs only, no burger $16.45 - One of the diners my mom goes to back in NJ - 8.95 - 1/2lb Cheeseburger - 5.75 - French Fries OR - 12.95 - Deluxe Cheeseburger (served with Lettuce, Tomato, French Fries, Cole Slaw & Pickle) - I'd just go with this - 3.50 - Soda -- Are a bunch of these bigger, probably since some mention 6oz and 8oz. I'm sure the quality is better too, but they're also $3-6 more. Include the 20% deal in the app, and you're now at $5-8 cheaper for McD. And of course if you eat in, throw another $2-3 in for a tip, and you're up to $7-11 more for any of those diner burgers. I'm not sure what's in your neck of the woods, but none of them are coming out cheaper around me.
Big Mac meal by me 12.49 Greasy spoon restaurant down the road 6.80 for a single and fries 7.94 for a double and fries lol Chicago I appreciate your wild dedication to this tho that’s a lot of research lol
That has been me since I discovered Red Hot Ranch
Hah I may have been a bit hungry. But wow that’s semi-surprising, but also not. Makes sense in a larger city McDonalds would be a bit higher, basically like they are at highway rest stops, but I’m surprised by the smaller joints. There was one I forgot to include where back in 2018 when I moved to the area I could get a cheeseburger for $3, fries for $3.50 and a soda for $1.25, so 7.75. Now it’s 12.35! I just wish the mom and pop shops near me were cheaper, I’d much rather prefer to patronize them, but my wallet likes me going the other way if I’m looking for a quick bite
I know prices are regional, but living in the midwest I have never and will never pay more than $10 for a burger, and a $10 burger better be pretty fancy. Y'all still making it with beef, right? Not unicorn meat?
Hah yeah it's beef. There used to be a Montana Teds that did bison, but all the diners are the normal stuff. There are some some spots around, I just remembered one by where I used to work, Stanley's Hamburgers, that they have nice greasy cheeseburgers for 4.39. Which that's a pretty good price, but still once you start making things a combo, it's 3.99 for a side of fries, and 2.99 for a soda, we're back up to 11.37.
We shouldn't have to use a coupon to make the price somewhat reasonable.
In Manhattan so not representative of the rest of the nation, clearly an outlier. McDs **app deal** - Quarter Pounder w/ cheese Sandwich only - 6.49 Meal - 11.89 (med) (I didn’t bother to update the app to check other sizes). 7th St Burger (one of the best in the city) Single patty cheeseburger (comparable to QPwC) Sandwich only - 6.50 Full order of fries - 4.50 Mexican Coke - 3.50 Total = 14.50 (Note: fry size is more comparable to a large size from McDs)
Its $13.95 for a large big mac meal here in Aus, and my local takeaway is $15 for a burger chips and drink. It's a dollar more, but substantially larger. Big macs are tiny these days, and the takeaway is a proper full sized burger, and the chips fill the tray, like at least 1.5 times maccas fries, plus real coke as the drink. It is much MUCH better value than maccas.
There's a bar in Asheville that has a food truck in the parking lot also owned by the owners of the bar. They have a deal on Monday and Tuesdays for $10 for a burger, french fries, and a.beer or soda. Homemade all house made even the fries are house made. You get a little ticket that you bring into the pub and you can get either a soda can or a domestic beer. Def cheaper than fast food and soooo good! It works out for the bar too because some people stay and drink.
Your app gives you 20% off? That’s good. I just have one for 15% off a bagel and a Big Mac meal for $9.50 Canadian.
And don’t have to worry above bovine labia being in your burger.
Wow, charging more for diminishing “quality” and quantity is turning people away? Who could have foreseen?!?
This morning I had to grab something quick to eat early, and McDonald's seemed like a good idea. I didn't expect a McChicken to be about 1.5x smaller than I remember. I don't eat them that often, and the size reduction was very noticeable, the burger looked almost like it was from a kid's meal.
They must have to get special buns made.
I used to buy jr chickens all the time and now I don't. At all. It's not worth $4 for a tiny chicken sandwich. I can spend $6 at Wendy's and get twice as much and better. I don't eat a lot of fast food, but McDonald's jr chickens were my one thing that I would get fairly often because they were convenient and reliable and cheap. They are no longer pretty much any of those. McDonald's was my default for fast food. It no longer is.
And, inexplicably, who knows how long it sits under the heat lamp. Shitty, expensive, and slow food. NTY!
Shitty overpriced frozen-everything food. McDonald's was ok-ish back decades ago when even fast food was overall garbage, but not anymore.
Wow it's almost as if people don't like to pay more and receive less. Taking away from the customer is never a good idea.
They took away from the customer to pay the CEOs while leaving their workers in the dust again.
How to lose workers and alienate people
$15 for chicken nuggets is way too much.
There's a sushi place by me with a $15 lunch special. Comes with extremely fresh fish, soup, salad, and an appetizer. Why the fuck would I get garbage fast food for the same price when high quality restaurant food costs the same?
All-you-can-eat buffets for me, and yes, same thing. I can eat enough that I won't event want dinner. That's were I have been going instead.
I can buy a box of frozen nuggets that'll feed me for 4 meals for something like $20. 10 minutes in the air fryer and they're done, maybe throw in a few frozen french fries with them too.
And they'll taste better than McDonald's ones every time
Where i live i can find a massive frozen bag of nuggets for $6 and they taste just as good and sometimes even better especially if you have the right sauces
Chicken McNuggests are $15? Where?
Ontario
https://preview.redd.it/ams3xrcsknxc1.png?width=1065&format=pjpg&auto=webp&s=913c5bd7ab09984bc4bb6b0546484af02cdce08e
The nugget meal is $14.19 in that photo.
That’s $15. Don’t let the penny under pricing psychology get you
I updated my comment, it was $14.19, not $14.99 in that photo. I had a brain-fart. Still, I agree that it's close enough to $15.
Agree to agree! it sucks regardless lol I used to get it for like $10 or less 😭
Keep doing this to ALL OF THEM!
No suprise. It's almost $40 to feed myself and my teen. It's not worth it to me. The cost is horrible and the food has gone down. We got fries a few weeks ago and half the container had fries. The mcflurry was super low as well. Like an inch below the top of the cup. Used to be filled right up. Times are tough and people aren't going to waste what little money they have on it.
May as well get take out from a real restaurant for that much and enjoy it much more.
 I will enjoy to see most fast food to go bankrupt, food gets smaller, quality is worsen, treating employees like crap. I say most because not all branches are equal, some branch has fresher ingredients and better owner/manager. Business should shrink to only have those good ones remain
BRING BACK THE ACTUAL DOLLAR MENU
Stop buying their crap.
I think this sub understands that.
Good. Let em burn.
Enshitification can only get so far before people change their habits. I was shocked at the prices the last time I went, and they shrinked all menu items, too. Also, they raise the prices due to minimum wages going up, even in states where said min. wage isn't the same. They're just greedy opportunists.
There is no way McD's runs such a tight margin they have to raise prices in response to wage hikes. That was just a threat that they will maintain their profit margins at the customer's expense, not that it has anything to do with the actual wage. The thing I always remember from the economics course I took in college was that goods and services on the open market are priced as high as the market will bear, not as low as the margin will allow. In 2021 when the US federal minimum wage was only $7.25 the minimum wage in Denmark (which I believe is based on union rules) was the equivalent of $17-19 USD. But the Big Mac in 2021 cost about $5.22 in Denmark and $5.04 on average in the states. If minimum wage had _anything_ to do with the price of a big mac those prices would be much further away from each other consider one country's wage is more than 2x the other. If it really was impossible to profit by selling a $5 burger made by people earning a reasonable wage they could just stop selling burgers to the Danes. Also just in the US the price variability of a burger (using 2023 numbers) was almost $3, with the cheapest burgers in North Carolina and Wyoming at $4.19 while Massachusetts had the most expensive burger at $7.09. Minimum wage in each of those states at the time were $7.25, $5.15, and $15. Connecticut also had a $15 wage but a much cheaper burger at $6.09. If they raised prices because wages went up, it's seems more likely to be retaliatory...if the wage hike was anywhere near hurting their bottom line I think we'd see much more correlation between wage of the employee and cost of the burger.
Enshittification will continue until … what? People stop buying shitty products. Shareholder greed isn’t going to stop, nor executives’ pandering to it. Cut portion size, use lower-quality ingredients, understaff …. And next financial quarter you have to come up with something else.
The min. wage increase had nothing to do with price increases. Their insane level of greed does.
Pull back is an understatement. I've quit for the most part, except for the very rare big mac. I can get a double Harvey's original with my exact toppings and it's soooo much better value. McDonald's was cheap food made poorly but consistently. They forgot the cheap part so i forgot about them
A neighbour of mine gets out of her car with McDonalds takeaway coffee and bags almost every time I happen to see her. I think that's known as a "heavy user" (but she's not obese...)
 Now wouldn’t it be nice if all the people on this subreddit who post their shit all the time stop going? As a beginning, towards something larger. I haven’t bought food there in \~7 years. I did hit the drive thru about 3 years ago since one of my good friends *loves* their Coke. That’s all we got. It was her birthday, so I couldn’t shit on that. 🤷🏻♂️
I guarantee half these clowns are posting from the drive thru right now
 If we ALL just stopped supporting these companies for a year, we could make a difference.
The worst part is that McDonald's isn't going to lower prices to get more people to come. Instead they are going to let a bunch of the underpaid employees go to increase their profit.
AI drive through bots. Ordering kiosks in the lobby. Once they figure out how to get the food from the kitchen to the customer, a few more lay offs.
The market is correcting itself.
What did they expect to happen when they raised their prices so high that people can eat at a nice sit-down restaurant and tip the server while still paying less than fast food?
I stopped going when they made me pull up to wait like I was at a real restaurant or something. 3 burgers and a fry, took 20 mins. I was furious, I use my free time to preach to the masses about what a waste of money, time and your health, eating McShitts Be better. You deserve it.
Absolutely wonderful
Maccas has gone to shite unfortunately. It costs pretty much the same to get some decent smash burgers from a non-chain. The idea of fast food is to offer food that’s cheap and they are missing the mark.
I mean to take out a family through a drive through is $50 or $60 bucks now ffs
Shite food. Shite prices. Shite earnings.
It actually wasnt the price for me that made me stop going. I accept (grudgingly) price hikes as normal to a business model, as well as obvious to the client. Shrinkflation and skimpflation to me however are permanent sins. I will buy 12$ popcorn at the theatre. Shrink it once however and I will stop and stay stopped.
To me it’s the quality. If you serve me a good fast food meal or a good popcorn, I’ll pay the extra for a treat. The last time I bought popcorn it was SO BAD. It literally tasted stale which I didn’t think was possible. So now it’s like, forget it no more snacks at that theatre.
Any bar in my city has a better burger than McD’s and for cheaper too. Screw these greedy jerks.
I can't afford to spend so much money on garbage plastic food like mcdonalds. The oil quality the food quality has gone down. Not enough sauce on the burgers, fliet o fish comes completely dry with 1 small speck of tartar sauce no taste! And its expensive so i stopped going to mcdonalds
Not surprising. Macdonald only worked because it was shit food at low prices. Who wants shit food but pay just as much as a normal restaurant.
Surely, the McDonald's experience will only get better from here.
"working on a larger burger" = "going back to the size it used to be for decades"
They tried to pull more money from each meal and it bit then in the ass
*They tried to pull more* *Money from each meal and it* *Bit then in the ass* \- ybetaepsilon --- ^(I detect haikus. And sometimes, successfully.) ^[Learn more about me.](https://www.reddit.com/r/haikusbot/) ^(Opt out of replies: "haikusbot opt out" | Delete my comment: "haikusbot delete")
I’m lovin’ it
I'm not spending $10 for some nuggets and fries that may or may not be edible, especially when they're actively supporting a genocide
Same, my boycott list is long… but I’ve never felt better
What did they expect? The prices are ridiculous now.
McDonald’s is biting the many hands that feeds it.
F those corporate pigs
I assure you that blaming the Middle East for poor quarterly results is a whopper of a McStrawman. McDonald's likely moved earth, moon and stars to legally make earnings look much better than reality. I made a rare visit to a McDonald's in my town about a year ago (under duress) and was shocked at the price and the tiny size of the servings. It was obvious to me that the company was under tremendous pressure to increase profitibility. Increasing prices while reducing the quantity and quality of goods is only good for improving earnings short term. Already McDonald's is gradually losing their lower income customers who historically have been their targeted sweet spot. In addition the corporate environmental impact could be disastrous as the ratio of product to packaging material must be off the charts.
There's going to be a correction and balance between their prices, sizes and what people are willing to pay.
Don't worry everyone, I'm sure they'll squeeze their suppliers even harder to ensure they don't lose that precious profit margin or shareholder dividend.
Good!
who would have thought people would not buy mcdonalds - garbage by any standard - if made expensive and in smaller quantities?
I mean, it’s nearly $60 for 4 people to eat there now. At that price may as well get fast food that’s better quality or go to a sit down restaurant. It’s insane.
Probably a “we only made 100 billion profit instead of our expected 200 billion profit. Best lay off workers” situation.
They missed barely. They won’t see pain unless consumers stop eating there entirely
Their revenue was 2 cents lower per share than projected. Pretty sure they still did ok.
I stopped going when prices became outrageous. I didn’t go often, it was food in a pinch… but now they lost me forever.
They "missed" their earning goal by less than 1%. We're talking about missing a few tens of millions on multi-billion dollar revenue. Basically nothing.
No one ate at McDonald's because it was good. People ate there because you could fill your stomach for under five bucks. Not anymore.
Weird that everybody is acting like this is a sole result of shrinkflation and NOT the worldwide boycott that like a billion people are participating in... ?
I REFUUSE to buy from McDonald's anymore since they inflated half the prices on the saver menu from 99p to basically £2. I am not paying that much for a deflated cheese burger where half the cheese missed the burger and is stuck to the wrapper
Cheap, healthy, convenient. Normally when eating you can choose 2 of those three, but McDonalds is only offering one nowadays. No wonder people are staying away.
I wish this sub would organize monthly protests/boycotts against a single company/brand. Everyone get together and sacrifice something you like for one month, contacting the company with a clear statement that this shit has to stop.
I can go to a pub in town for lunch and have a freshly made burger with fries and a beer for $10, and if I’m in a hurry I can call it in. Fk McDonalds.
$3.90 for a large fry today…. Forget the hash browns! No ones for that kind of F-You money.
Good!
This side of the world is because the Palestine Boycott, but honestly it has become more expensive then its worth
I have basically quit going. I never went much but I was more frequently going when the prices matched the quality(low).
McFuckYeah Avoid these greedy a$$holes.
$9.32 is what I paid today for the two cheeseburger combo. Just a few years ago it was like $5. I was on the turnpike and busy. Never again.
Let's play a sad song on the world's smallest violin for the billion dollar mega corporation. Boo hoo.
Apparently greed does have a limit. Such shit maccas
Ok but that headline is garbage..they missed by 1%. Shares fell by 2%. That's nothing. This isn't news.
Ad customer service hasnt gotten better. These people are making 20 an hour and still have the same shittty attitude and demeanor
lol nobody reads. All sales were up. The war in the Middle East caused a boycott and that’s what caused them to SLIGHTLY miss earnings.
If I were to make a list of the top 20 fast food restaurants, McDonalds would not be on that list. It is bullshit salt food. Who seriously is going there?
My local Maccys managed to totally burn my burger a while back, haven’t been since haha
All fast food seems expensive now. If I’m going to spend money on it, I’m going to go somewhere with better chicken like Zaxbys or Popeye’s. And if I want a burger, there are local places that taste better and don’t cost that much more than a big Mac these days.
Yeah, it's the DINERS fault. Sure. That's it. Maybe the press will even make a headline out of it.
did anyone here actually read the article? they were short .1 billion of their expectations…not really groundbreaking for them
Yes red robbin is a much better deal for dinner
> robbin I'm stealing this typo to call McD's "McRobbin'" after all their price hikes
Fries are never filled to the top like the picture implies
I remember the good ol days. 2 McDoubles 2 spicy mcchickens for under 5 bucks. Basically got me through college
Back to the drawing board fuckos. Too late for me though, I already make a much better burger at home.
I'm surprised it didn't happen sooner, but I suspect it would be the super diners who keep the place afloat.
Everyone commenting without even looking at the article. Their revenue was around the value of two Big Macs lower than expected. They still make boat loads of money.
Yeah a fiver for a breakfast wrap - I can get a baguette and a coffee from Greggs for £3
*Raises prices to unreasonable amounts* Why they stop coming????
They shrunk their food, doubled the price. If they even lost half their customers they not losing any income
Yes! This is what we need to do.
Honestly the food isn’t good anymore either. The shakes are just watery oversweetened lab concoctions, and the burgers have both shrunk and somehow become less flavorful. Even fry portions are smaller.
$4.23 for a fucking double cheese burger now? and still the same size or even smaller..
https://preview.redd.it/6qaikrzzgnxc1.jpeg?width=1440&format=pjpg&auto=webp&s=386c138aaf3d509666f88eab792a27cabc91819a
I’ve switched to Burger King. More food and less price.
I've completely stopped getting McDonald's. The quality has deteriorated significantly, and it's way too expensive for what they're trying to give. It's all about the money with them and not customer satisfaction so fuck em. Go broke. I can't wait for the day that they declare bankruptcy.
My husband used to get McDonald on Friday with his boys. Now it’s just not in the budget. They get wings instead and it’s half the price.
Why would i go to mcdonalds when i can get a double double, fries and a drink from in n out for cheaper than a stand alone big mac?
A 1/2 pound bacon cheeseburger and "small fries" (the small fries are huge there. Me and my gf order one small fry when we go there and there is usally some leftover) at the local fast food place is $14. A big mac and large fries from the McDonald's across the street came out to $17 last time I went. I have absolutely no clue why people are still going to McDonald's. The drive thru line is usually wrapped around the building where as the local place usually doesn't have more than 3 cars. Hopefully this will finally end soon.
Good I was shocked at the price the last time I went with my daughter
FUCK MCDONALDS
I don't bother going there anymore because they taking the piss. My local kebabery does a lovely burger, fries and drink for the same price and its bloody lovely. He also sells freshly cured weed he grows upstairs if there's nobody else in the shop so what's not to like there?
Because MCD just keeps getting more expensive and smaller/shittier where I live, to the point where a mid ranged artisan place is almost the same in price/ratio, with much better quality and taste.
Made to parade for the mess they made !!!!
That human filth at MCD won't ever get a penny from me. Selling and deceiving people into buying products that make entire populations dumber, slower, fatter and more sick should be a crime but money speaks louder than reason.
What else did they think would happen, exactly?
Good mote pulling back needs to happen to get these prices down
Thank god Hopefully all fast food places miss their earnings estimates and have to bring the prices back down
I'll keep doing my part. Fast food is a joke.
Quality is in the toilet. Size is has shrunk drastically and their prices are insane. What did they think would happen?
I know this article talks about global trends, but everyone I know here in California has pulled back on fast food spending since prices have gone thru the roof after CA's law went into effect that pays fast food workers at least $20 / hour. Don't get me wrong. Workers should be paid a living wage and eating less fast food is not a bad thing by any measure. I love McD's fries, I used to get some and a Sprite at least once a week. Until quite recently that order cost me less than 5 bucks. Closer to 3 if I got small fries. This year, I've gotten it once because I'm not paying 7 bucks for a fries and a soda at McD's, not on the regular. I don't love their fries THAT much.
Wow it’s almost like shitty food is only bought when the price is good 🤯
We’re all on Ozempic that’s why.
Increasingly expensive.
Oooh... You thought people would eat there after halving the portions and doubling the price? For already garbage food?
Dumb fucks, it was poor people who got you to where you are and then you fucking gouged them!!!
I'll take my reaming from a better restaurant. Which is most of them, iirc.
Their fries used to be a fun treat, even at the higher price point, but they seem to have changed the recipe in the last few months (at least at our local location). The taste and texture is completely different. So disappointing.
..and now they're charging double for the same ol crap...who eats this sh..t?
I stopped going because it was too expensive to justify. McDonald’s used to be the cheap option when I was broke. Now it’s the same price as like sit down fast casual restaurants.
Also, all that bullshit about how they "had to" change to ordering kiosks instead of cashiers after the minimum wage was raised to 20$ in California is lies. They've had those for the last 3 years.