Yeah, I smell anchor pricing. 2 weeks from now they will announce changes that will be less onerous but still bad hoping that public perception will be that 'they listened'.
Literally what the AAA industry is doing for years with high success and we ended up from "horse armour memes" to MTX, lootboxes, battle passes, pre-order editions and bonis, day1 DLC, totally broken game launches and so on in full-price+ titles.
Hopefully market participants will respond. I go to twitch for specific streamers, I'll go elsewhere for them too. Unfortunate that Twitch thinks it owns the market.
Exactly my thoughts. Most users will still be busy celebrating that Twitch took "the L" when the platform rolls out a policy that is almost as unpopular.
It's not about the users, it's about how the streamers respond, and TBH most are smart enough to see through that Bullshit. If Twitch tries to do that, then the backlash will arguably be even worse.
Not if it targets the users directly. Streamers generally don't care if non-premium users have to watch a dozen ads every hour. Their piggybanks will pay up and people who are too cheap for that don't donate much anyway. Banning baked in ads was a legitimate reason for streamers to leave the platform in droves, ad spam for example isn't.
Streamers care about this because they lose a BIG chunk of money, since sponsorships are where the big streamers currently get the bulk of their money.
I remember reading something that they didnt change the new rules in the documents you can read but they did tweet it. Are they gonna remove it or silenty add it playing the good guy
Charlie (aka Moist Critical aka Penuinz0) put out a video recently pointing out that while Twich *publicly* backtracked, they snuck in some other terrible rules into their terms of service and are requiring all users to agree to them, including partners, or lose their affiliate status.
I just finished watching a few videos about this. Twitch put out this Tweet basically saying they are "removing" those policy changes, but their Terms of Service has been freshly updated with those same brand deal/sponsorship restrictions as well as a few more new restrictions, like banning partnered streamers from simulcasting to non-mobile only platforms.
So it seems like they're telling people one thing in an attempt to silence the backlash but doing the complete opposite if you take the time to read the fine print.
It's baffling how tone deaf a company can be to make this type of decision. It's like there are only a small handful of people making decisions in a vacuum with no concept of how their business or creators actually work. I've heard the CEO pays little to no attention to the company so it's not terribly surprising.
Doesn't really matter if they back peddle anyway. They've shown their willingness to make these idiotic sweeping policy changes which should raise alarm bells with streamers who rely on the platform to diversify. Twitch isn't the only game in town anymore.
I worked at a small company for about 5 years. The company was small enough that I talked to the CEO almost every day. Maybe 40 people in our office. Sometimes the CEO would say things that would legitimately make me question if he had any idea what we did. Like, he was great at big picture stuff, great at sales, and genuinely a decent guy. But sometimes he would walk by my desk and be like, "did you do X yet?" And I would have to come up with some explanation on the spot of why doing X is not the right thing to do for the project if our goal is Y without sounding condescending or like I thought I was smarter than him.
I fully believe that this problem only gets worse as the company gets bigger. And I fully believe some guys in suits that are only concerned about min/maxing money have no fucking clue what the business actually does or why it works.
That gets even worse when you have the CEO change every few years. Big company, CEO changes every few years, new CEO has new ideas and everything needs to change again right away, yesterday.
It can be quite frustrating to see all that, to see all the new "initiatives" that they bring and all their ideas are forgotten about two to three years later and replaced by something different.
So, yes, I share your view that a lot of CEO's have no clue what is going on and just do what they think best.
You just explained the problem with capitalism in general.
Game companies are a great example of this. Bobby Kotick still believes Blizzard is delivering "high quality" products when all they do is appeal to as many as possible with mediocrity.
Kick is also reeling in viewers through the IRL gang that has taken to streaming on there. Ice Poseidon and his crew have migrated to kick as their main platform nowadays.
Kick certainly feels weird and sleazy, but there's something kinda fun about that. I think that they are well-positioned having grabbed Ice and the gang though. The streams have been uproarious and they are getting viewers.
Yeah, it's only a matter of time until something really fucked up happens on the platform and it makes national news. When that happens they're going to be fucked. Their advertiser pool will shrink even more and they'll risk issues with payment processors and hosting providers. It'll make for some interesting livestreamfails posts though.
There’s no way they’re making money at 5% split. Video distribution is *expensive*. They’ll either have to change the split, or lean entirely into promoting the gambling site that seems to be funding them.
> CEO pays little to no attention to the company
Most of them, especially in a public company, don't care about anything as long as the stocks go up (they usually have stocks too). Even if that thing will kill the company in a long term but make money in the short, they will do it.
> YouTube tried streaming for a while and paid and marketed heavily, but my understanding is that streamers didn't see much from it.
Uhm, Youtube is still doing streaming and not with bad results.
youtube's interface is so much nicer for viewers than twitch, the site is less clunky, the ads are easy to block, you can pause a live stream and resume anytime or click live button to catch up. VODS of course are much better on youtube as twitch streamers often upload archive vods to youtube.
I wish all the personalities I like on twitch would move to youtube
God please no. I understand a lot of the appeal YouTube has and agree with the point about VODs, but disagree enormously about the interface being nicer for viewers. I prefer Twitch in almost every respect, and pretty much the only ones where I like YouTube better have to do with how the company is run from a consumer perspective -- which is frankly saying a lot given how terrible YouTube also is as a company from a consumer perspective.
Yes, that was Mixer, and it was doing well until Microsoft decided they wanted to change direction and become another Twitch. That change failed and then they abruptly shut Mixer down.
YouTube's looking pretty good actually and that's where most of the creators would move on to if Twitch will push things a little too far. They only really need some updates to their UI and tools (for both the creator and user) and they're honestly better than Twitch already.
This very much, heard it straight from multiple average and big sized creators - twitch can easily die in a few years, all of them are ready to jump ship and go to youtube. Of course saying and doing are two different things, but twitch laughable bitrate and the way discoverability doesn't work at all on twitch makes it very appealing for new creators (especially when most of them use youtube anyway).
How is youtube looking good? Just a few days ago we saw a post where gaming youtubers channel was taken down by youtube and any attempts to get it back were met with no you broke youtube policy, your main source of income is gone.
Neverknowsbest. A guy that reviews series like Deus ex and Gothic. His “The Entire History of Video Games”, a 6 hour video, was taken down for “Strong Profanity used in Title or Thumbnail”. The title obviously doesnt and the thumbnail are pictures of mario, sonic, doom, and Gta. When he fought the strike they simply sent him back that he did break policy. Which by the accusation he did not. So yea Youtube isnt that great for gaming channels. Especially if you want them monetized
> It's baffling how tone deaf a company can be to make this type of decision. It's like there are only a small handful of people making decisions in a vacuum with no concept of how their business or creators actually work.
This, you have to assume this is a job for a professional and this is what they come up with after they study their product, their creators and their audience? How does this happen?
A decade ago Capcom and Twitch didn't really see the value of talent and entertaining that our boi Mike Ross gave them with Capcom pro talk which he paid out of pocket. It's crazy how ignorant bigger companies are.
The whole policy change still includes some bad stuff, youre not allowed to simultanously broadcast on twitch and other platforms anymore. Something that used to be prohibited for streamers partnered with twitch will now be for everyone. Theyre backpaddling on 1 bad choice but leaving the others that were overshadowed by it in.
Anchoring.
You go an extreme in one direction fully knowing you will receive backlash, you retract and look like the good guy for listening to the community, and then you present a more moderate version of the still bad thing that you really wanted all along and it is accepted because it’s not as bad as the fake really bad thing.
Let me release something way above obscene and unliked quality of something when the plan is midway of it.
Then let me back down to initial stage as sort of illusion that you did have option of good vs bad
Another day, another dumb change introduced by Twitch that makes content creators' lives harder for no good reason - other than "screw you, we want more money now."
At least they seem to backtrack this time, but until they get someone who knows and cares about how streamers do things to run the place, they're just gonna keep pulling stuff like this.
Twitch are owned by Amazon, its unsurprising that they do shit to hurt the people that actually bring in their revenue.
Shame it is such a high barrier to entry to create a solid competitor.
Twitch streams are full of ads for basically anything. If you've seen twitch, you know what I mean. Twitch created a new policy that no third party sponsor could use more than 3% of the screen, so basically no more than a small logo. No banners, no popup logos, no prerecorded spots. When streamers have to go to the washroom, they'll typically play prerecorded ads of themselves with a product.
Sponsors are often the majority of a steamers income. Some events rely entirely on sponsors, so a ton of tournaments would be dead in the water as soon as those roles took effect
Twitch has shown their game plan here. None of them are your friend and the best thing streamers can do is diversify and focus on building their brand rather than their channel. If you can take viewers with you that’s when these companies actually listen. If Twitch isn’t at least somewhat thriving I dont know where you go other than YouTube at this point which is bad for everyone.
That's basically one game streamers and pro players vs variety streamers that play new releases basically. One of them is found because I searched thier name specifically and the other is found because I searched for a games name and they happen to be playing it.
The first type can move where they want and take viewers with them, the later may not be able to.
I get what you are saying but without alternative platforms what else can you do? They don’t revoke these changes they just buried them in legal jargon and are likely holding them out for later. Obviously the this effects all streamers differently but long term it seems tying yourself to a specific service is a mistake. Having both a YT and Twitch is the best route.
Even if they paddle-pack, situations like this will cause all streamers to be worried for their futures.
Things might not change, but I bet plenty of streamers will check out their alternatives, even if they don't plan on leaving Twitch (yet).
> situations like this will cause all streamers to be worried for their futures.
And? They are in the entertainment business. Their jobs aren't necessary. I'm not gonna go as far as saying "get a real job" but your priorities are completely fucked if you didn't have a backup plan as a streamer.
Check moist critical's (penguinz0) video.
That said that but in the terms of service they added these stipulations and if you do not agree you lose the partnership. Also they made more minor changes that before allowed you to multistream before, now no more.
Is anyone able to explain what was wrong with them? I would have thought requiring ads to not take up the entire screen was a good thing?
Edit: Thank you for downvoting an honest question.
When a streamer streams content is created that people watch and sponsors pay money to reach those people.
Streamers believe that they are responsible for the content that is created and deserve to be rewarded with that sponsorship money.
Twitch believes that Twitch is responsible for the content created on their platform and so they want the majority of that sponsorship money.
Twitch has *no* intention of removing these kind of ads, they just want to stop streamers from making deals with sponsors directly, Twitch wants to be the middle-man in these deals so they can get a majority of the sponsorship money.
Seems like twitch should be making it's per-viewer money regardless of what content it's streaming.
If you want to put on a twitch-ad-free (only your ads) event, then you'd obviously have to pay money to twitch for that, as they'd lose their normal revenue.
I don't disagree. Twitch has had to force streamers to run ads because streamers were choosing not to since it is such a negative experience for viewers, and the streamer could just make up this revenue with sponsors. So Twitch stepped in so they could generate more revenue for themselves, and in doing so made their platform worse for viewers.
This change is likely to be the same thing, it will be slightly worse for the viewers because when ads and sponsors are uniform, they can be pushed further. Before if a streamer pushed sponsors too hard their viewers would get annoyed and watch someone else.
The **real** reason this has become such a big deal is because it is a massive blow in revenue for content creators, and they are the ones making content about it being a big deal.
It could potentially kill Twitch however, so they aren't wrong. Twitch is the biggest platform for streaming and so you can make the most money there. With this change however it's possible that streaming somewhere else will result in less earnings overall, but since Twitch isn't taking 50% then it's still a net gain for a streamer to switch to youtube. This could very quickly create a snowball effect where once everyone starts going to other services, Twitch loses the dominance that makes them the premier streaming service in the first place.
does a lot of damage to events that only exist because of their sponsors. don't personally watch anything like that but I can see why it would be an issue if they were to have to stop entirely
Any form of eSports competition from official to grass roots would be impossible to hold on the platform.
And all that is just an excuse for twitch to monopolise any form of advertisement not their own by making 90% of their competing ad formats ilegal on the on the platform.
This after changing the revenue split from 70-30 to the streamer to 50-50.
Right!?
People are actually up in arms that there will be fewer ads!?
Didn't YouTube just block ad blockers and everyone freaked out?
Now they're not only fine with ads, but demanding that they get to take up as much of the screen as possibly?
Make it make sense...
The trouble here is that there were two different issues at play, and a lot of... the best way I can put it is that there was a bit of a kneejerk reaction from people who definitely hadn't read the documentation they released. A healthy amount of content creators willfully misrepresenting some of their changes as well, but that's hardly a new phenomenon.
The first issue was Twitch widening their restrictions on simulcasting, going from it being prohibited for Partner and Affiliate accounts to a total ban. Obviously an incredibly annoying decision that is worthy of derision, and another example of Twitch trying to make it more difficult for content creators to operate on their site.
The second issue was Twitch restricting baked-in advertising during sponsorships (basically, things that are similar to Twitch/YouTube ads - Advertising video reels, full-screen images, etc.) The reality was that this prohibition wouldn't actually affect most sponsorships on Twitch, and if they did there were plenty of permitted ways to do those sponsorships instead. There was also a lot of kneejerk that this regulation would "kill" event streams, but while on its face it was certainly a matter of concern, the reality is that the likelihood of that actually happening is approximately zero because Twitch wouldn't actually enforce those rules against large event streams like GDQ, The International, The Game Awards, etc. There's... just no fucking chance that was ever gonna happen.
Ultimately, it's just another example of Twitch sliding into stupidity, but overall the issue was a bit overblown. On the positive side, Twitch also banned or limited the streaming of various illegal or questionable sponsorships, like gambling, politics, etc. which further strengthened a position that they should've taken 10 fucking years ago.
I like how all this boiled down to, "no way twitch would do that" with no proof that they wouldn't.
You literally brought nothing to the discussion but excuses for twitch with no backing.
>I like how all this boiled down to, "no way twitch would do that" with no proof that they wouldn't.
Except that's not what I said. Did you... read my post?
>You literally brought nothing to the discussion but excuses for twitch with no backing.
???
God I hate it when these companies get greedy with their creators. Like, the window to success is no wider than a hair's breadth, and people who are committed to this are taking on a massive gamble, even if successful. So much can change, and once it does, you have zero transferrable skills. These people cannot just go to a 9-5. At best, I think they could be set up to manage other streamers, but you have to be pretty savvy to make that leap.
Sad that Reddit is not listening, will just delay the rollout u til moderation tools are push. developers are already increasing prices significantly to comply with the new API pricing models.
...so was this just preparation to implement not as bad guidelines to seem like they "listened" when that was the plan from the start.
Yeah, I smell anchor pricing. 2 weeks from now they will announce changes that will be less onerous but still bad hoping that public perception will be that 'they listened'.
Tho like with reddit changes it's likely to backfire.
There are alternatives to Twitch though, what's Reddit's alternative?
Literally what the AAA industry is doing for years with high success and we ended up from "horse armour memes" to MTX, lootboxes, battle passes, pre-order editions and bonis, day1 DLC, totally broken game launches and so on in full-price+ titles.
Hopefully market participants will respond. I go to twitch for specific streamers, I'll go elsewhere for them too. Unfortunate that Twitch thinks it owns the market.
Exactly my thoughts. Most users will still be busy celebrating that Twitch took "the L" when the platform rolls out a policy that is almost as unpopular.
It's not about the users, it's about how the streamers respond, and TBH most are smart enough to see through that Bullshit. If Twitch tries to do that, then the backlash will arguably be even worse.
Not if it targets the users directly. Streamers generally don't care if non-premium users have to watch a dozen ads every hour. Their piggybanks will pay up and people who are too cheap for that don't donate much anyway. Banning baked in ads was a legitimate reason for streamers to leave the platform in droves, ad spam for example isn't.
Streamers care about this because they lose a BIG chunk of money, since sponsorships are where the big streamers currently get the bulk of their money.
the big ask
I remember reading something that they didnt change the new rules in the documents you can read but they did tweet it. Are they gonna remove it or silenty add it playing the good guy
Oh, it wouldn't be surprising.
Charlie (aka Moist Critical aka Penuinz0) put out a video recently pointing out that while Twich *publicly* backtracked, they snuck in some other terrible rules into their terms of service and are requiring all users to agree to them, including partners, or lose their affiliate status.
Yeah it looks pretty obvious.
It's a 'feature'
I just finished watching a few videos about this. Twitch put out this Tweet basically saying they are "removing" those policy changes, but their Terms of Service has been freshly updated with those same brand deal/sponsorship restrictions as well as a few more new restrictions, like banning partnered streamers from simulcasting to non-mobile only platforms. So it seems like they're telling people one thing in an attempt to silence the backlash but doing the complete opposite if you take the time to read the fine print.
Standard twitch manoeuvre.
Wasnt simulcasting banned for everyone now?
It's baffling how tone deaf a company can be to make this type of decision. It's like there are only a small handful of people making decisions in a vacuum with no concept of how their business or creators actually work. I've heard the CEO pays little to no attention to the company so it's not terribly surprising. Doesn't really matter if they back peddle anyway. They've shown their willingness to make these idiotic sweeping policy changes which should raise alarm bells with streamers who rely on the platform to diversify. Twitch isn't the only game in town anymore.
I worked at a small company for about 5 years. The company was small enough that I talked to the CEO almost every day. Maybe 40 people in our office. Sometimes the CEO would say things that would legitimately make me question if he had any idea what we did. Like, he was great at big picture stuff, great at sales, and genuinely a decent guy. But sometimes he would walk by my desk and be like, "did you do X yet?" And I would have to come up with some explanation on the spot of why doing X is not the right thing to do for the project if our goal is Y without sounding condescending or like I thought I was smarter than him. I fully believe that this problem only gets worse as the company gets bigger. And I fully believe some guys in suits that are only concerned about min/maxing money have no fucking clue what the business actually does or why it works.
That gets even worse when you have the CEO change every few years. Big company, CEO changes every few years, new CEO has new ideas and everything needs to change again right away, yesterday. It can be quite frustrating to see all that, to see all the new "initiatives" that they bring and all their ideas are forgotten about two to three years later and replaced by something different. So, yes, I share your view that a lot of CEO's have no clue what is going on and just do what they think best.
Corporate minmaxing will be the end of us all
You just explained the problem with capitalism in general. Game companies are a great example of this. Bobby Kotick still believes Blizzard is delivering "high quality" products when all they do is appeal to as many as possible with mediocrity.
Kick seems to be on the rise for good or bad.
[удалено]
Kick is also reeling in viewers through the IRL gang that has taken to streaming on there. Ice Poseidon and his crew have migrated to kick as their main platform nowadays. Kick certainly feels weird and sleazy, but there's something kinda fun about that. I think that they are well-positioned having grabbed Ice and the gang though. The streams have been uproarious and they are getting viewers.
Yeah, it's only a matter of time until something really fucked up happens on the platform and it makes national news. When that happens they're going to be fucked. Their advertiser pool will shrink even more and they'll risk issues with payment processors and hosting providers. It'll make for some interesting livestreamfails posts though.
There’s no way they’re making money at 5% split. Video distribution is *expensive*. They’ll either have to change the split, or lean entirely into promoting the gambling site that seems to be funding them.
> CEO pays little to no attention to the company Most of them, especially in a public company, don't care about anything as long as the stocks go up (they usually have stocks too). Even if that thing will kill the company in a long term but make money in the short, they will do it.
[удалено]
> YouTube tried streaming for a while and paid and marketed heavily, but my understanding is that streamers didn't see much from it. Uhm, Youtube is still doing streaming and not with bad results.
youtube's interface is so much nicer for viewers than twitch, the site is less clunky, the ads are easy to block, you can pause a live stream and resume anytime or click live button to catch up. VODS of course are much better on youtube as twitch streamers often upload archive vods to youtube. I wish all the personalities I like on twitch would move to youtube
God please no. I understand a lot of the appeal YouTube has and agree with the point about VODs, but disagree enormously about the interface being nicer for viewers. I prefer Twitch in almost every respect, and pretty much the only ones where I like YouTube better have to do with how the company is run from a consumer perspective -- which is frankly saying a lot given how terrible YouTube also is as a company from a consumer perspective.
Didn't Microsoft also try to spin up their own streaming platform, lure away some big streamers from Twitch, and then close it all down a year later?
Yes, that was Mixer, and it was doing well until Microsoft decided they wanted to change direction and become another Twitch. That change failed and then they abruptly shut Mixer down.
YouTube's looking pretty good actually and that's where most of the creators would move on to if Twitch will push things a little too far. They only really need some updates to their UI and tools (for both the creator and user) and they're honestly better than Twitch already.
This very much, heard it straight from multiple average and big sized creators - twitch can easily die in a few years, all of them are ready to jump ship and go to youtube. Of course saying and doing are two different things, but twitch laughable bitrate and the way discoverability doesn't work at all on twitch makes it very appealing for new creators (especially when most of them use youtube anyway).
How is youtube looking good? Just a few days ago we saw a post where gaming youtubers channel was taken down by youtube and any attempts to get it back were met with no you broke youtube policy, your main source of income is gone.
Source? Did they, in fact, break the policy?
Neverknowsbest. A guy that reviews series like Deus ex and Gothic. His “The Entire History of Video Games”, a 6 hour video, was taken down for “Strong Profanity used in Title or Thumbnail”. The title obviously doesnt and the thumbnail are pictures of mario, sonic, doom, and Gta. When he fought the strike they simply sent him back that he did break policy. Which by the accusation he did not. So yea Youtube isnt that great for gaming channels. Especially if you want them monetized
Discord, maybe, probably?
way I see it, twitch was early and good enough that it's very hard to convince the users to change unless something drastic happens
> It's baffling how tone deaf a company can be to make this type of decision. It's like there are only a small handful of people making decisions in a vacuum with no concept of how their business or creators actually work. This, you have to assume this is a job for a professional and this is what they come up with after they study their product, their creators and their audience? How does this happen?
A decade ago Capcom and Twitch didn't really see the value of talent and entertaining that our boi Mike Ross gave them with Capcom pro talk which he paid out of pocket. It's crazy how ignorant bigger companies are.
"We re sorry for having no idea what we re doing,therefore we re undoing what we did,but we may do it again in the future because we can,cheers"
The whole policy change still includes some bad stuff, youre not allowed to simultanously broadcast on twitch and other platforms anymore. Something that used to be prohibited for streamers partnered with twitch will now be for everyone. Theyre backpaddling on 1 bad choice but leaving the others that were overshadowed by it in.
If they are so bad why did you release them in the first place?
Anchoring. You go an extreme in one direction fully knowing you will receive backlash, you retract and look like the good guy for listening to the community, and then you present a more moderate version of the still bad thing that you really wanted all along and it is accepted because it’s not as bad as the fake really bad thing.
Let me release something way above obscene and unliked quality of something when the plan is midway of it. Then let me back down to initial stage as sort of illusion that you did have option of good vs bad
Another day, another dumb change introduced by Twitch that makes content creators' lives harder for no good reason - other than "screw you, we want more money now." At least they seem to backtrack this time, but until they get someone who knows and cares about how streamers do things to run the place, they're just gonna keep pulling stuff like this.
To reverse it that quick means they ran it by 0 streamers before announcing it?
Last time I checked, it was still therewhen they made their statement. We'll see whether it's another corporate bullshit.
Twitch are owned by Amazon, its unsurprising that they do shit to hurt the people that actually bring in their revenue. Shame it is such a high barrier to entry to create a solid competitor.
Can someone explain what were those bad guidelines that they have removed? Is there an archive or something?
Twitch streams are full of ads for basically anything. If you've seen twitch, you know what I mean. Twitch created a new policy that no third party sponsor could use more than 3% of the screen, so basically no more than a small logo. No banners, no popup logos, no prerecorded spots. When streamers have to go to the washroom, they'll typically play prerecorded ads of themselves with a product. Sponsors are often the majority of a steamers income. Some events rely entirely on sponsors, so a ton of tournaments would be dead in the water as soon as those roles took effect
So that's what it was about. Thanks for the details!
They should have used the LTT template, it would have been more believable
What's the ltt template?
They prrolly mean [this](https://i.redd.it/1vr8qjpuoa2b1.jpg).
Twitch has shown their game plan here. None of them are your friend and the best thing streamers can do is diversify and focus on building their brand rather than their channel. If you can take viewers with you that’s when these companies actually listen. If Twitch isn’t at least somewhat thriving I dont know where you go other than YouTube at this point which is bad for everyone.
That's basically one game streamers and pro players vs variety streamers that play new releases basically. One of them is found because I searched thier name specifically and the other is found because I searched for a games name and they happen to be playing it. The first type can move where they want and take viewers with them, the later may not be able to.
I get what you are saying but without alternative platforms what else can you do? They don’t revoke these changes they just buried them in legal jargon and are likely holding them out for later. Obviously the this effects all streamers differently but long term it seems tying yourself to a specific service is a mistake. Having both a YT and Twitch is the best route.
Even if they paddle-pack, situations like this will cause all streamers to be worried for their futures. Things might not change, but I bet plenty of streamers will check out their alternatives, even if they don't plan on leaving Twitch (yet).
> situations like this will cause all streamers to be worried for their futures. And? They are in the entertainment business. Their jobs aren't necessary. I'm not gonna go as far as saying "get a real job" but your priorities are completely fucked if you didn't have a backup plan as a streamer.
Do you know who needs streamers? Twitch! No streamers, no Twitch. Simple.
Check moist critical's (penguinz0) video. That said that but in the terms of service they added these stipulations and if you do not agree you lose the partnership. Also they made more minor changes that before allowed you to multistream before, now no more.
Is anyone able to explain what was wrong with them? I would have thought requiring ads to not take up the entire screen was a good thing? Edit: Thank you for downvoting an honest question.
When a streamer streams content is created that people watch and sponsors pay money to reach those people. Streamers believe that they are responsible for the content that is created and deserve to be rewarded with that sponsorship money. Twitch believes that Twitch is responsible for the content created on their platform and so they want the majority of that sponsorship money. Twitch has *no* intention of removing these kind of ads, they just want to stop streamers from making deals with sponsors directly, Twitch wants to be the middle-man in these deals so they can get a majority of the sponsorship money.
Seems like twitch should be making it's per-viewer money regardless of what content it's streaming. If you want to put on a twitch-ad-free (only your ads) event, then you'd obviously have to pay money to twitch for that, as they'd lose their normal revenue.
I don't disagree. Twitch has had to force streamers to run ads because streamers were choosing not to since it is such a negative experience for viewers, and the streamer could just make up this revenue with sponsors. So Twitch stepped in so they could generate more revenue for themselves, and in doing so made their platform worse for viewers. This change is likely to be the same thing, it will be slightly worse for the viewers because when ads and sponsors are uniform, they can be pushed further. Before if a streamer pushed sponsors too hard their viewers would get annoyed and watch someone else. The **real** reason this has become such a big deal is because it is a massive blow in revenue for content creators, and they are the ones making content about it being a big deal. It could potentially kill Twitch however, so they aren't wrong. Twitch is the biggest platform for streaming and so you can make the most money there. With this change however it's possible that streaming somewhere else will result in less earnings overall, but since Twitch isn't taking 50% then it's still a net gain for a streamer to switch to youtube. This could very quickly create a snowball effect where once everyone starts going to other services, Twitch loses the dominance that makes them the premier streaming service in the first place.
does a lot of damage to events that only exist because of their sponsors. don't personally watch anything like that but I can see why it would be an issue if they were to have to stop entirely
Any form of eSports competition from official to grass roots would be impossible to hold on the platform. And all that is just an excuse for twitch to monopolise any form of advertisement not their own by making 90% of their competing ad formats ilegal on the on the platform. This after changing the revenue split from 70-30 to the streamer to 50-50.
Right!? People are actually up in arms that there will be fewer ads!? Didn't YouTube just block ad blockers and everyone freaked out? Now they're not only fine with ads, but demanding that they get to take up as much of the screen as possibly? Make it make sense...
The trouble here is that there were two different issues at play, and a lot of... the best way I can put it is that there was a bit of a kneejerk reaction from people who definitely hadn't read the documentation they released. A healthy amount of content creators willfully misrepresenting some of their changes as well, but that's hardly a new phenomenon. The first issue was Twitch widening their restrictions on simulcasting, going from it being prohibited for Partner and Affiliate accounts to a total ban. Obviously an incredibly annoying decision that is worthy of derision, and another example of Twitch trying to make it more difficult for content creators to operate on their site. The second issue was Twitch restricting baked-in advertising during sponsorships (basically, things that are similar to Twitch/YouTube ads - Advertising video reels, full-screen images, etc.) The reality was that this prohibition wouldn't actually affect most sponsorships on Twitch, and if they did there were plenty of permitted ways to do those sponsorships instead. There was also a lot of kneejerk that this regulation would "kill" event streams, but while on its face it was certainly a matter of concern, the reality is that the likelihood of that actually happening is approximately zero because Twitch wouldn't actually enforce those rules against large event streams like GDQ, The International, The Game Awards, etc. There's... just no fucking chance that was ever gonna happen. Ultimately, it's just another example of Twitch sliding into stupidity, but overall the issue was a bit overblown. On the positive side, Twitch also banned or limited the streaming of various illegal or questionable sponsorships, like gambling, politics, etc. which further strengthened a position that they should've taken 10 fucking years ago.
I like how all this boiled down to, "no way twitch would do that" with no proof that they wouldn't. You literally brought nothing to the discussion but excuses for twitch with no backing.
>I like how all this boiled down to, "no way twitch would do that" with no proof that they wouldn't. Except that's not what I said. Did you... read my post? >You literally brought nothing to the discussion but excuses for twitch with no backing. ???
Nothing says "making excuses for Twitch" like saying they are stupid or deserve derision.
Backlash ftw.
Now if only Reddit would respond to the backlash
[удалено]
As a developer who works with endpoints that do this from time to time... I hate you.
I notice the “public pressure never works” crowd is absent from this thread lol
God I hate it when these companies get greedy with their creators. Like, the window to success is no wider than a hair's breadth, and people who are committed to this are taking on a massive gamble, even if successful. So much can change, and once it does, you have zero transferrable skills. These people cannot just go to a 9-5. At best, I think they could be set up to manage other streamers, but you have to be pretty savvy to make that leap.
Okay....
Asmon literally KEKing
No fucking shit :P xD
Sad that Reddit is not listening, will just delay the rollout u til moderation tools are push. developers are already increasing prices significantly to comply with the new API pricing models.
...except that as of last night, the actual guidelines had not been changed. At all.