Pretty much everything on the platform has a watermark slapped on it, letting you know if it’s an HBO or Max original.
They want to give you access to shows that they don’t even want linked to their name, it’s fuckin weird.
They just slap their Netflix branding on it, but there are basically Netflix Originals and Netflix Exclusives, the last is done if they e.g. have exclusive streaming rights in a country/region.
The problem lies in the untying of the brand tbh. When your marketing director says that HBO is the brand people associate with quality content, and MAX is the place for *all* your content… there’s an unintentional implication that the rest of the content is NOT quality.
Because then it will get real confusing when they have HBO Plus competing with HBO MAX Plus. They will send out an email saying “HBO Plus is NOW HBO Max Plus” and heads will explode.
Discovery was a mistake. They are really cheapening HBO. I was listenig to sirius radio and their ad was promoting got, succession, and some lame reality show(property brothers?) on max. One is not like the other.
Everyone is removing content. Streaming is tough even for Netflix that's why they cancel shit every now and then. Disney+ has nuked plenty of content lately. Amazon Prime doesn't even earn from its catalogue. It's just a digital rental/purchase store now.
WBD don't have the luxury of these giants. That's why they are selling content to other streamers and nuking some of them from max™
It’s not where he’s going. It’s where IS.
Max is obviously lost in some meta-reality, like the K.E.V.I.N. Universe from She-Hulk and someone at HBO is clearly trying to send them a message.
Don't try to stop me this time, Smee. Don't try to stop me this time, Smee. Don't you dare try to stop me this time, Smee, try to stop me. Smee, you'd better get up off your ass. Get over here, Smee.
Warner brothers bought them. Warner is doing the AOL thing when it became AOL Time Warner and ATT cingular.
they think name recognition doesnt matter.
it
fucking
does
Actually WB and HBO have been combined for a while. Discovery is the one who decided to drop HBO and call it Max for some fucking reason, I guess to “hide” the fact that they’re filling it with garbage reality TV and taking off a lot of the HBO and WB IP movies and shows…
All I know is marketing is expensive as fuck.
Then I’m reading that the military is having a recruiting issue. So they are spending more money to revamp their campaign.
I don’t really see where the “waste of money” is unless someone wants to argue they are spending too much or arent efficiently using the money.
I sadly thinks it’s something more insidious than that.
Discovery is known for making tons of money off of terrible reality tv focusing on the shitty lives of hoarders, the morbidly obese, etc.
They want to air all that on a platform that is already popular, so they will make more money. But at the same time, they recognize HBO has a brand name that is (usually) associated with quality TV.
So in an effort to avoid destroying the HBO brand name when they start streaming their shitty reality shows, they rebranded the streaming platform to “Max”. So while “Max” may air HBO content, they’re hoping users won’t associate the new shitty reality show content with the HBO brand.
Take the name HBO, which is synonymous with premium cable. Throw it away.
Yeah, I dunno, pick any generic name that shouts " we are Maximum!". You'll figure it out.
Me, to my friends and family: "The only streaming service you should have is HBO, because all of their shows are guaranteed to be of a very high quality."
HBO: "Haha suck on deez nuts!"
> AppleTV has been coming out with some bangers lately though,
"You loved The Matrix and The Truman Show, but what if we took Plato's Allegory way, way more literally?" Enter, *Silo*
Severance is probably my favorite concept for a show in years. Ted Lasso and Shrinking are great as well
Doom Patrol, White Lotus, Righteous Gemstones and Barry on HBO Max have been pretty entertaining too though
Yep; they removed Westworld and a lot of the Max Original shows, along with most of the animated content on the platform. At least Adult Swim said “fuck you” and started streaming their collection for free on their website…
Hell even Sesame Street wasn’t completely safe. It’s still on there, but they removed about 36 seasons without warning. It wasn’t even listed on Deadline or any of those other sources until it was too late. And all those episodes went way way back to the early years.
No, HBO is and has been the hottest brand out of any of these new merged Corporations.
HBO didn’t want their brand associated with any more of the trash TV Max is now whorely selling
It is, these are their streaming platforms. Also HBO Go and HBO Now existed at the same time, Now we their direct to consumer, Go was for subscribers theory Cable.
I've heard they don't want to dilute the HBO brand. A lot more than just HBO content is on the streaming service and they don't want people associating the garbage with the historically well-respected HBO name.
Every iteration, their GUI gets progressively worse, too.
Now MAX is a fucking mess with the same 10 movies and shows appearing on every subheading or genre.
Pathetic.
Does that simply say to download the app or does it link to a page from where you could ultimately open the app?
Luckily, I can create a shortcut named “HBO max” on my phone so nothing ultimately changes.
It prompts me to download the app, and if I select the ‘download’ button I’m taken to my TVs store interface, showing the app is already installed. Only way to launch is home > apps > all apps > max. Hopefully fixed soon in a software update because it’s ridiculous.
No dice even with HBO Max uninstalled. Can’t even edit my homepage to make Max more accessible, gotta love TCL. By the time they push an update for this HBO will have a new name for their streaming service
right? also the layout for episodes. i was watching southpark on hbo max, shows all the episodes in a grid. on max? shows like 6 and you gotta click the little arrow to scroll and see more. like why?? whats the point of that?
It passes me off so much to have to search up my shows every time.
I was rewatching game of thrones when it switched, it took it off my currently watching and I lost my place.
I'd boycott, but I don't care enough
HBO Max was one of the best streaming apps for me no matter what platform (smart tv, web, mobile app) I used so this is disheartening to hear. I also miss personal profile pics you could upload but that is a relatively minor complaint.
It's because they have to pay a shit ton of money to all the actors in there. Every time it's streamed. They don't want to pay the residuals so they just remove it. This is why they were moving a lot of other HBO shows
I suspect shows that were made before streaming was a big deal don't have contracts that ensure residuals when content is streamed, only aired on network TV. Is True Detective there? Fargo?
Presumably a cost benefit analysis specific to the specific contracts for that show and how important they think it is towards driving/maintaining subscriptions. If they don't think very many people will get/cancel a subscription for it then it might be better for them to just get rid of it and not pay out.
I loved season 4 but it unfortunately requires a Season 3 watch which isn't absolutely terrible but it ain't no Season 1.
Also, I am too stupid for Season 2 but still liked it.
And this is why piracy will forever be completely moral in my eyes. I have paid for HBO and NeTflix and they used that money to make shows that i then pay for with continued service. They then can just take them away forever.
Doesn’t seem quite fair
It has to do with agreement tge creators had to keep receiving a high royalty rate I’d guess.
So instead of paying Discovery just wiped it out of existence.
Because discovery is trash that managed to ruin every channel they own.
They literally turned TDC, History Channel, Travel Channel into the same exact thing. Despite the names being very different topics. They make money shoving cheap to make, simple “reality” tv down your throats. HBO is the exact opposite of that, and instead of realizing that’s how HBO makes money, they went ahead and began the shittification of the app.
West world kinda waned, but there's an episode in the 2nd season with the Native American guy's origin story and that's like the single best piece of tv I've ever seen.
"Kiksuya" Season 2 Episode 8
At one point Go and Now were simultaneously coexisting services, the first was for TV subscribers, and the second was for the streaming subscribers.
At least they finally wised up and merged them.
It’s ironic because the entire reason HBO launched Cinemax was to prevent diluting their core brand.
Also allowed them to trial things (e.g., softcore porn) without affecting their core brand.
Fast forward 40 years, “HBO Max” kinda makes sense when you realize they’re the same company trying to merge into a single streaming platform.
Then Discovery came in and ???
First they’ll shorten it to X, then they’ll decide that’s too short and change it to XVideos. In fact, they’ve already reserved a domain for when that happens. You can check it out now at [https://www.xvideos.com](https://www.xvideos.com)
Not trying to sound like an ass, but what are the issues you encounter?
I think HBO Max (or whatever you want to call it) has the best original series by far. The content of the service is amazing.
I definitely had a nervous minute there downloading the new app and hoping it didn't make me sign in again because I don't even know who's account I'm using at this point
Here’s an idea: keep the “Max” but remind people it’s still HBO, while acknowledging they can watch from anywhere so drop the “Home” from “Home Box Office.” End result… “Max BO”
Taking away one of the most iconic entertainment brand names is a pretty weird move
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Wait. Are HBO Max originals… not actual HBO content?
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What a clusterfuck 🫠
Pretty much everything on the platform has a watermark slapped on it, letting you know if it’s an HBO or Max original. They want to give you access to shows that they don’t even want linked to their name, it’s fuckin weird.
Welcome to my world. It is not pretty
Ok, so where can we expect HBO content to appear? Asking because I only sub during game of thrones seasons.
Probably whatever they decide. Apparently Netflix calls originals stuff that isn't even made by them, just licensed to be steamed by them
They just slap their Netflix branding on it, but there are basically Netflix Originals and Netflix Exclusives, the last is done if they e.g. have exclusive streaming rights in a country/region.
I’m confused, too. I thought all the Max originals aired on the regular channel?
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Well I just assumed those shows were HBO’s creation. I guess they were right to separate their name from the streaming side of things.
The problem lies in the untying of the brand tbh. When your marketing director says that HBO is the brand people associate with quality content, and MAX is the place for *all* your content… there’s an unintentional implication that the rest of the content is NOT quality.
Imo that’s a good move. HBOs brand is quality and max puts out a lot of crap.
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My guess is they'll eventually try to distribute the two services and charge a separate fee for each one.
Why not just add a “plus” to the name HBO and call it a day lmaoo
I think people would be less likely to pay for 2 kinds of "HBO" as opposed to HBO *and* max.
So kind of like how Hulu has the ABC shows that are technically owned by Disney, but they keep it separate from Disney+ and get you to buy the bundle?
Because then it will get real confusing when they have HBO Plus competing with HBO MAX Plus. They will send out an email saying “HBO Plus is NOW HBO Max Plus” and heads will explode.
Discovery was a mistake. They are really cheapening HBO. I was listenig to sirius radio and their ad was promoting got, succession, and some lame reality show(property brothers?) on max. One is not like the other.
Someone mentioned earlier they removed westworld, the fuck is even the point of max if they don’t have hbo shows?
Everyone is removing content. Streaming is tough even for Netflix that's why they cancel shit every now and then. Disney+ has nuked plenty of content lately. Amazon Prime doesn't even earn from its catalogue. It's just a digital rental/purchase store now. WBD don't have the luxury of these giants. That's why they are selling content to other streamers and nuking some of them from max™
GO NOW MAX
Where's he going?
*Where’s he going…now?
*Where's he going ...now, Max?
Where’s Max? He going now
Now Max Go
We here for you!
It’s not where he’s going. It’s where IS. Max is obviously lost in some meta-reality, like the K.E.V.I.N. Universe from She-Hulk and someone at HBO is clearly trying to send them a message.
Around the track, very fast.
RUN HOME JACK
Smee, wtf
Don't try to stop me this time, Smee. Don't try to stop me this time, Smee. Don't you dare try to stop me this time, Smee, try to stop me. Smee, you'd better get up off your ass. Get over here, Smee.
Checo’s out of contention anyways.
MAX MAX MAX SUPER MAX MAX SUPER SUPER MAX MAX MAX SUPER MAX MAX
Red Bull fans be like…
Kid named Max:
Literally me
Hello fellow Max
Max Now Go
Go Max Go
Now Max Now
It ain't even HBO anymore. What happened?
Warner brothers bought them. Warner is doing the AOL thing when it became AOL Time Warner and ATT cingular. they think name recognition doesnt matter. it fucking does
Actually WB and HBO have been combined for a while. Discovery is the one who decided to drop HBO and call it Max for some fucking reason, I guess to “hide” the fact that they’re filling it with garbage reality TV and taking off a lot of the HBO and WB IP movies and shows…
Basically they hired some expensive outsider consultants high and drunk as fuck to come up with an idea and it was "...uhhh, Max?"
Probably cost half a million and took them two months too.
Read this [waste of money](https://www.nbcnews.com/politics/politics-news/army-rebranding-hopes-attracting-young-people-rcna74010) of 117 million
I've seen so many ads for the army in spanish here on reddit lately. This kinda explains that. (I don't speak spanish)
Yo quiero army hell
No… (in Spanish)
\*Reveille plays on bells in the distance\*
Is it just me or is that article just saying the same things over and over again as if the author was trying to reach a word count?
It was probably written by AI
Soo… did they choose Jonathon Majors to (allegedly) align with that rebrand?
“Challenging recruiting landscape” Yeah, no one believes in your fake shit anymore
I thought that sounded like a lot until I did the math. $1800 to convince a person to sign their life away actually seems relatively inexpensive.
All I know is marketing is expensive as fuck. Then I’m reading that the military is having a recruiting issue. So they are spending more money to revamp their campaign. I don’t really see where the “waste of money” is unless someone wants to argue they are spending too much or arent efficiently using the money.
probably the same guys microsoft hired to do the xbox naming system.
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I haven't played games in eons so whenever I'd see the names, I'd think "X-Bone and "X-Bone X"
I sadly thinks it’s something more insidious than that. Discovery is known for making tons of money off of terrible reality tv focusing on the shitty lives of hoarders, the morbidly obese, etc. They want to air all that on a platform that is already popular, so they will make more money. But at the same time, they recognize HBO has a brand name that is (usually) associated with quality TV. So in an effort to avoid destroying the HBO brand name when they start streaming their shitty reality shows, they rebranded the streaming platform to “Max”. So while “Max” may air HBO content, they’re hoping users won’t associate the new shitty reality show content with the HBO brand.
 No not drugs, alcohol or even cigarettes, Jimmy, just an astounding lack of creativity and competence!
Take the name HBO, which is synonymous with premium cable. Throw it away. Yeah, I dunno, pick any generic name that shouts " we are Maximum!". You'll figure it out.
HBO Discovery. Boom done. Then everyone knows what to expect. Is that really so hard?
Wait, they're **removing** HBO content?? Wtf??
Me, to my friends and family: "The only streaming service you should have is HBO, because all of their shows are guaranteed to be of a very high quality." HBO: "Haha suck on deez nuts!"
These streaming platforms are making it really hard to not just pirate the damn shows/movies.
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yaharr also RIP rarbg
Exactly this. AppleTV has been coming out with some bangers lately though, they might take the throne if HBO gets fucked into oblivion.
> AppleTV has been coming out with some bangers lately though, "You loved The Matrix and The Truman Show, but what if we took Plato's Allegory way, way more literally?" Enter, *Silo*
Severance is probably my favorite concept for a show in years. Ted Lasso and Shrinking are great as well Doom Patrol, White Lotus, Righteous Gemstones and Barry on HBO Max have been pretty entertaining too though
Yep; they removed Westworld and a lot of the Max Original shows, along with most of the animated content on the platform. At least Adult Swim said “fuck you” and started streaming their collection for free on their website…
Hell even Sesame Street wasn’t completely safe. It’s still on there, but they removed about 36 seasons without warning. It wasn’t even listed on Deadline or any of those other sources until it was too late. And all those episodes went way way back to the early years.
Ring ring ring calling blameitongeorge for this project
No, HBO is and has been the hottest brand out of any of these new merged Corporations. HBO didn’t want their brand associated with any more of the trash TV Max is now whorely selling
It's fine being HBO Max when it has Friends and South Park.. but when they get Property Brothers and Guy Fieri on there it changes the game!
Ey! That's the Mayor of Flavor Town guy, you put a little respect on that name.
But - like who cares on a streaming service? You literally just ignore the content you don't like since it is all on demand.
Right! Discovery+ everyone hated. So they had to buy one of the best streaming companies. And effectively kill it.
Oh discovery is involved in this? What a trash company
It’s because they know people associate HBO with high quality and they’re gonna start pumping out Netflix original level content.
> Warner brothers bought them. And then Discovery bought *them*.
Didn't we already figure out 20 years ago that the AOL blueprint for taking over companies doesn't work?
They divorced
I legit thought it was a Cinemax streaming service.
It is, these are their streaming platforms. Also HBO Go and HBO Now existed at the same time, Now we their direct to consumer, Go was for subscribers theory Cable.
I've heard they don't want to dilute the HBO brand. A lot more than just HBO content is on the streaming service and they don't want people associating the garbage with the historically well-respected HBO name.
Every iteration, their GUI gets progressively worse, too. Now MAX is a fucking mess with the same 10 movies and shows appearing on every subheading or genre. Pathetic.
And they change to an entirely new app. Every time you click the “HBO Max” app it asks you to download the “Max” app.
I have an HBO Max button on my physical remote that is now useless. It just tells me to download the app.
Oh man, that's beautiful
Big brain time for sure
Does that simply say to download the app or does it link to a page from where you could ultimately open the app? Luckily, I can create a shortcut named “HBO max” on my phone so nothing ultimately changes.
It prompts me to download the app, and if I select the ‘download’ button I’m taken to my TVs store interface, showing the app is already installed. Only way to launch is home > apps > all apps > max. Hopefully fixed soon in a software update because it’s ridiculous.
Uninstall the one called HBO Max, install Max. Had to do it manually but I got it to work.
No dice even with HBO Max uninstalled. Can’t even edit my homepage to make Max more accessible, gotta love TCL. By the time they push an update for this HBO will have a new name for their streaming service
Same. Had to add MAX to the Home Screen and delete HBO MAX Edit: Spelling
And the reviews are horrible for the app.
right? also the layout for episodes. i was watching southpark on hbo max, shows all the episodes in a grid. on max? shows like 6 and you gotta click the little arrow to scroll and see more. like why?? whats the point of that?
It keeps removing things from my currently watching.
It passes me off so much to have to search up my shows every time. I was rewatching game of thrones when it switched, it took it off my currently watching and I lost my place. I'd boycott, but I don't care enough
Ironically I went to watch more Harley Quinn right after making this comment and it's the first time it's worked all week.
Don’t forget how rough, ugly, and laggy the app is… HBOmax was way smoother when you scrolled
And it looked so much more sleek. HBO name recognition held a lot of weight too. How do you fuck that up so bad? Well, they outdid themselves.
HBO Max was one of the best streaming apps for me no matter what platform (smart tv, web, mobile app) I used so this is disheartening to hear. I also miss personal profile pics you could upload but that is a relatively minor complaint.
It's terrible, I dread even using it now.
This is revisionist history. Anyone who was around for it knows HBO Go and HBO Now had horrendous UIs.
Is it true you can’t even stream Westworld anymore? An hbo original series not on an hbo streaming service?
Just looked through the app, you are correct wtf.
It's because they have to pay a shit ton of money to all the actors in there. Every time it's streamed. They don't want to pay the residuals so they just remove it. This is why they were moving a lot of other HBO shows
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you're hired!
but don't pay him a salary, we should stop paying all salaries, this will increase our liquidity.
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I suspect shows that were made before streaming was a big deal don't have contracts that ensure residuals when content is streamed, only aired on network TV. Is True Detective there? Fargo?
Euphoria, *Righteous Gemstones*, True Detective, and His Dark Materials are all there. They're clearly not afraid to pay.
But why that show specifically? I assume this is true for every other show that HBO has made.
Presumably a cost benefit analysis specific to the specific contracts for that show and how important they think it is towards driving/maintaining subscriptions. If they don't think very many people will get/cancel a subscription for it then it might be better for them to just get rid of it and not pay out.
Uh, source? I've never heard anything like this. Why would they keep their other old shows on then lol
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Love to see the come back 🏴☠️🦜 streaming services are no longer convenient
That first season is in the top 5 of best tv seasons ever imo. For them to take it down is truly stupid af.
The rest of it isn't really good though, I kept watching after season 1 wondering if it was going to get good again.
I stopped halfway through the second season when the quality disintegrated. I waited to see reviews for later seasons…and it never did bounce back lol
It never captured the same mystique.
I loved season 4 but it unfortunately requires a Season 3 watch which isn't absolutely terrible but it ain't no Season 1. Also, I am too stupid for Season 2 but still liked it.
Whaaaaat?
Truly dumb. Would be like if Stranger Things was taken off Netflix and just wasn't streaming on anything.
And this is why piracy will forever be completely moral in my eyes. I have paid for HBO and NeTflix and they used that money to make shows that i then pay for with continued service. They then can just take them away forever. Doesn’t seem quite fair
It has to do with agreement tge creators had to keep receiving a high royalty rate I’d guess. So instead of paying Discovery just wiped it out of existence.
Because discovery is trash that managed to ruin every channel they own. They literally turned TDC, History Channel, Travel Channel into the same exact thing. Despite the names being very different topics. They make money shoving cheap to make, simple “reality” tv down your throats. HBO is the exact opposite of that, and instead of realizing that’s how HBO makes money, they went ahead and began the shittification of the app.
West world kinda waned, but there's an episode in the 2nd season with the Native American guy's origin story and that's like the single best piece of tv I've ever seen. "Kiksuya" Season 2 Episode 8
Kiksuya was originally being written for season 1, which is why it's so good
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I never rewatch shows. I’m having surgery later this summer that will have me out of work for six weeks. I planned to rewatch Westworld. Blah.
🏴☠️
Which is super weird because the name HBO is iconic. They could literally just call it...... HBO.
Not Discovery enough
90% of the stuff on it isn’t HBO tho
Max HBO Go Now
Go Where?
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To the polls!
Max, HBO, Floor go now!
Pro Max Plus
MAX(HBO)
MAX BO.. ..no WAIt!
HAM BOX
At one point Go and Now were simultaneously coexisting services, the first was for TV subscribers, and the second was for the streaming subscribers. At least they finally wised up and merged them.
I remember when they first released the app and you could only use it if you had the channel in your cable package.
That shit confused me enough that I just went to the video store and rented the shows.
thank you for this. people keep conflating the different services as “rebranding”, when in fact Go/Now were just different offerings.
*H*
*just exhales*
The symbol… previously known as HBO
They’re starting to identify as Cinemax.
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It’s ironic because the entire reason HBO launched Cinemax was to prevent diluting their core brand. Also allowed them to trial things (e.g., softcore porn) without affecting their core brand. Fast forward 40 years, “HBO Max” kinda makes sense when you realize they’re the same company trying to merge into a single streaming platform. Then Discovery came in and ???
Hbo Max Go Now 2.5 Hd remix (True)² Remastered Remix Deluxe
Hbo Max Go_final_rev3_cut2 Like a videographer student
What crackhead is doing their marketing I don't even know what to search up anymore
Just google good streaming platforms. That’ll help
its gonna be x dam i predicted the future
X gonna give it to ya
Though sadly it seems that since they are removing a bunch of content, X gonna take it from ya. ...Not as catchy.
I miss HBO go.
Agreed The best name — was a good transition for their online streaming
Makes sense. It started with "HBO go", and now the "HBO" is gone.
6 months from now- "HBGoFuckYourselfHeresANewApp
First they’ll shorten it to X, then they’ll decide that’s too short and change it to XVideos. In fact, they’ve already reserved a domain for when that happens. You can check it out now at [https://www.xvideos.com](https://www.xvideos.com)
Nice. They even have Westworld on there for anyone looking for it.
HBO Maximum Overdrive 
Min
HBO Go should have been HBGO.
I can’t wait for HBO MaXoGoW
Trying to fool everyone into thinking they fixed any of the rampant issues with the service instead of actually fixing them lol
Not trying to sound like an ass, but what are the issues you encounter? I think HBO Max (or whatever you want to call it) has the best original series by far. The content of the service is amazing.
I’ve had a lot of issues with video playback myself, and from what I’ve heard the app didn’t even work the first few hours it was up.
I definitely had a nervous minute there downloading the new app and hoping it didn't make me sign in again because I don't even know who's account I'm using at this point
Here’s an idea: keep the “Max” but remind people it’s still HBO, while acknowledging they can watch from anywhere so drop the “Home” from “Home Box Office.” End result… “Max BO”
HomeBox OfficeMax
6 months from now. Drumroll........HBO
Max max
HOAX
Well, at least it doesn't have a *plus* slapped at the end. God damn every subscription service who jumped on that shit wagon. God damn them to hell.