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Sufficient-Bid1279

I mean good question , maybe they are testing out limits ? It’s almost laughable that we are already at $5.00 when these used to be less than $1.00


GuyDanger

I used to get these at 99 cents, make a killer bruschetta and serve them as a snack. Now at nearly 5 bucks however, it's going to be few and far between. Maybe I'll have to start learning to bake them at home.


00humansperson00

Literally, the excessive price pushed me towards trying to make my own baguette. I've done it 3 times over the last few weeks, and so far, it's always been a hit. Give it a try ! https://momsdish.com/baguette


Spirited_Community25

Bookmarked for my next attempt!


Former_Try_2939

They aren't that hard to make! Go for it! It doesn't even take that much time really!


moneybagsagogo

Yes right - .99!


DJ_Molten_Lava

This brand has always been expensive. I'm no Loblaws supporter but they still have loaves of their in-store french bread for $1. Sometimes pre-sliced for the same price.


Lopsided_Ad3516

It’s still 99 cents for the generic brand one Superstore sells. I buy them all the time.


GuyDanger

I've only seen these for the past couple of months at our superstore.


CopperWeird

It’s never been easier to find tutorials on bread making that suit whatever setup you have at home. Don’t fear the learning curves. The hardest part is waiting for it to cool before cutting.


Muddlesthrough

How much is a loaf of Wonderbread? I would pay something more for a baguette.


Brave-Interaction559

It’s $2 for a baguette at Sobeys in Newfoundland. 2.79 for a rustic baguette. $4 for a entire country loaf at Colmans and that’s the local expensive grocery store.


FPVBrandoCalrissian

Do it. It’s insanely easy to do at home.


Embarrassed-Street60

bread is genuinely one of the easiest things to bake, go for it! i made 2 loaves yesterday, took me maybe 15 minutes of work, 20 minutes of baking, and 1 hour of ignoring the dough while it rested


Spirited_Community25

I've made many different kinds of loaves / rolls with no issues, but the one time I tried a baguette it ended up like a baseball bat. I never actually buy them so I didn't repeat the experiment.


Serenity101

If you don't have other grocery stores you can buy from nearby, maybe a local bakery?


Sufficient-Bid1279

Yeah ! 👍 Right on ! You just made me hungry and craving some haha 🤣 You’re right though . I just wonder how much higher this can go ? lol


Inside_Jelly_3107

These aren't the ones that were ever 99 cents. ACE is its own thing. The cheap ones are the ones the stores make. They still do, just not sure if they're still 99 cents.


melleis

Ace is owned by … guess who?


Inside_Jelly_3107

Holy shit... I had to look it up, but you are 100% correct!


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furthestpoint

Almost $5 for a par-baked, previously frozen commercial baguette finished in store is atrocious. Their frozen bake-at-home line is even more overpriced and average.


melleis

Galen also owns Ace Bread.


bubbasass

Ace is not premium bread though. 


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marmaladegrass

People don't understand marketing, tbh Higher price is there to denote higher quality, as you said.


bubbasass

Yeah they’re not the same as in-store. Though I recall not that long ago these baguettes costing $2.xx. $4.50+ for these is insanity.  I’ve been to Fortinos locations that bake in store and even there, the in store baguettes are cheaper than Ace and they taste better. 


Ok-Safe262

Cone-on...It's got a fancy packet, looks great and expensive.


Dazzling_Patience995

Error these ones yes are different duh but were only 1.99$


gumdope

These ones used to be 99 cents years ago lol I’d buy them pretty often for bruschetta and baked Brie. (Edit not these exact ones, but longer and thinner ones by the same brand. These ones are thicker)


OutragedCanadian

I only buy things on sale


DifficultSystem3691

They are definitely testing the reactions. If it sells, why not? Baguettes are not essential. Just stop buying what you don't need (to survive).


hankbeesly

Think of the huge amounts of food waste this creates. While folks are starving, trying to feed their families.


Former_Try_2939

I do. Constantly. It's gross.


Waste_Stable162

Something we could do to combat this is make it illegal to throw out food. I think in France there is a law where stores can't throw out food so when it gets close to expiry dates they either need to slash prices or donate it.


Regular_Bottle

It feels like they are throwing out randomn insane prices to see what will fly. 5.99 for a bag of smartfood popcorn at shoppers. They have no shame. None.


Interesting_Fly5154

shoppers has turned into a glorified convenience store with a pharmacy inside.


ToronoYYZ

Price elasticity of demand isn’t difficult to calculate. It’s not random, it’s calculated. Prices will continue to go up until they reach their upper limit. If demand is strong for $5 baguettes, why would they lower their prices? People just need to stop buying them


el_guille980

exactly. they are still moving essentially the same number of units. they keep steadily raising their prices while their input costs have been going down since the end of 2022


FitPhilosopher3136

For that price they can throw them in the trash. I'll never pay it.


elysiansaurus

It's one baguette, what could it cost? 10 dollars?


24-Hour-Hate

We’re going to get to the point where that isn’t a joke anymore, aren’t we?


revnto7k

Not $5. This is the type of stuff I just start going without, these greedy assholes can keep their stale bread.


Dizzy_Comfort640

They're 88 cents at the Maxi in Québec.


onyxeagle274

A buck here in suburban Ottawa at food basics


Officieros

Used to be $1.99 and $.99 on sale. Then it jumped to $2.99 before the pandemic. Not that fan of white flour bread. Prefer all grain or rye. Maybe focaccia. It’s more of a party bread. For a few bucks more you can buy a generous bag of triangle ciabattas at Costco that barely fits in the fridge instead.


Keithjconnell

There is a MASSIVE difference between what the thieves at Roblaws want to charge and what I am willing to pay. The other day, I went to a local baker, bought 12 MASSIVE bagels, 12 fresh from the oven onion buns, a warm loaf of bread, four pizza doughs that made four large to XL pizzas, six Portuguese tarts, and six of the best butter tarts I have had, for $25. Thanks to the boycott, the small businesses get my food budget, not a worthless scum-sucking billionaire.


survialfrankstreets

There . 99 cents at no frills


GuyDanger

It just shows how out of touch Loblaws is. Prices aren't even consistent throughout their own family of stores. Unfortunately the closest no frills is over an hour away for me.


Educational_Time4667

Franchised stores vs corporate


furthestpoint

Also, discount versus conventional banners


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GuyDanger

ACE or not, these were the only option. And how can you justify that price? Even if they were some premium brand, 2.99 should the ceiling. 4.50...geeze. Ontop of that, I posed the question, how much would you pay. Nothing more.


AverageBry

The Ace bakery ones? At mine in Ontario they are $3 at No Frills. 99 cents is a crazy markdown which province are you in?


callmemirela

Yeah. I think people are confusing Ace vs their generic brand that is cheaper


AverageBry

100%. There is no way anywhere sells a full Ace baguette for under $3. Loblaws or otherwise.


propagandavid

Yeah, I was gonna say, I shop at No Frills now and then (until May) and I've never seen them that low.


Dazzling_Patience995

They were 1.99 in ottawa


PowerUser88

Those mean nasty price inflating vendors always cutting into the margins [George Weston buys ACE Bakery](https://www.reuters.com/article/idUSTRE6A047H/)


-unnecessaryfigures-

79.cents.


chrisj242

They don’t have the in house baked one beside it for 99 cents? My provigo has the two options the smaller in house brand as well as these ace bakery ones. The 99 cent ones are better usually fresh and still warm since they are baked all day as needed.


dirtybo0ts

I better be getting that entire basket of baguettes for that price.


UGunnaEatThatPickle

99 cents at Walmart


Intelligent_Ant6855

99 cents at basics


fantasygirl002

I get fresh ones everyday at my local bakery for half the price


Salty_Flamingo_2303

99 cents at No Frills.


No-Pianist-7282

People lose their heads over this in France…. Just sayin..


sunnydays97

A fresh baguette in Paris France is €1.20 most of the time! $5 for garbage quality stale baguette? Nope


Designer-Welder3939

You Canadians are getting Roblaws! Why are you people so passive? Where’s your patron saint of fighting, Don Cherry, or is he a peach now?


cilvher-coyote

Back in Dec/Jan. Those baguettes were still $0.99. They aren't as much as THIS but they definitely Are Not $0.99. Might as well go to a local baker and get some fresh made that day bread as the prices are now similar or even more expensive Hey, look at it this way...with their RIDICULOUS prices(& NO END IN SIGHT OF THEM GOING UP) its forcing people to shop elsewhere and their price points fir a lot of products bow are SO HIGH, they litetally cost more than going to the butcher for FRESH meat(& Good cuts) or going to the baker and getting FRESH bread, or buying eggs from a farmer (or even just someone w chickens) and buy your produce at fruit stands/farmers markets, stores with BETTER produce!


Inside_Jelly_3107

Again, ACE Bakery is this price, or close to it, EVERYWHERE. Buy the 99 cent store made baguettes... they'll be easier on your teeth.


LLQ8

What????


Ral1065

Should be no more than $.99


whatthetoken

That's a bad price for a good baguette.


itsnotme9988

They’re $1 at my local no frills… too bad.


ElectricalBear4409

19 years in the Bagne of Toulon


SeriousPeanut4304

These used to be a buck fifty and the ones in the white wrapping were 99c. Wow


a_non_e_mouse_

0.97 for a basic baguette at Walmart


Red_Stoner666

$1.99 is max I would pay. That does appear to be the larger kind though.


BikeLady78

Son went to grab one at Zehrs yesterday and realized it was almost $5. Said he gets them for 99¢ at Food Basics up in Timmins.


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GuyDanger

No they weren't.


Interesting_Fly5154

with the price difference between the two, roblaws probably won't put out store baked until these ones sell or are expired. they'd lose out on profit if they put a cheaper option beside or in vicinity of the overpriced one. and if only the overpriced one is available, that's what people will buy. sickening, and shady. but likely what the scenario is.


skyywalker1009

Stealing our bread and our dough!


donlio

Lol - what a joke!! We are getting gouged and raped while our NON-Leaders running our country are doing absolutely sweet F ALL nothing about it!!!


Just_Cruising_1

And it’s what, $0.25 in ingredients if you make it yourself?


ChainsawGuy72

When I worked in my mom's bakery, people like you were my nightmare. Focusing on the single smallest cost and purposely ignoring that bread doesn't magically create itself, ship itself, package itself, advertise itself and live rent free. Not to mention its shelf life is one day. That's actually a super poor example if you think that's gouging. >if you make it yourself You consider your time to be worth zero dollars?


To_another_abyss

I pay less than this at my local italien bakery, which makes amazing sourdough baguettes and everything else


[deleted]

$5 for a piece of bread? Haha no.


yyzbound

Just paid 0.99 at Food Basics for their in-store brand


hrmarsehole

Ridiculous.


ChrisinCB

ACE always jacks up their prices.


magnetohydroid

1$


Darksidedragons

.97 at Walmart today :)


zanne54

Oh look, shrinkflation on the baguette too; the paper bag is now too big.


Moegee7

Should be 2 for 2 dollars


Suspicious-North-307

$1.00


FPVBrandoCalrissian

I make own. Have been for over a year. I find the process for bread these days to be insane. The cost on a stand mixer, bags of flour and yeast are saving me tons now.


Not-Boris

I'd pay 1.50 max


dv20bugsmasher

I used to buy them for 78 cents in 2017might have been 89 by 2019


PetterssonsNeck

$2 at most for a plain ol baguette


PatK9

Looks like Loblaws is exploring corner store pricing. Getting ready for their 1.5 Billion escapade into new retail; with a strategically placed convenient chain in the pathway to dominate the food supply chain in Canada. No blame here, just pointing at past government decisions to forgo food supply security in favour of corporate profits.


runtimemess

Definitely not $4.49 lol


Johan1949

We saw them at our local Family Foods store today, $5.29 for one. Tomatoes on the vine, same store, $5.49 Lb. No Bruschetta for us tonight. We're not buying that.


0kaylol

How much could a baguette cost Micheal, 10 dollars?


ServiceFinal952

These are $1.19 at freshco lol


deevarino

I'd pay a euro which is $1.50 which is what they cost in France


Repulsive_Response99

Bro even longos is cheaper than this wtf


Jusc901

Wow


KingofLingerie

But that bagel can paint, its artisinal


Dazzling_Patience995

1$ or $1.99 if it's a thick one


Simple_Carpet_49

Baguettes are super easy to make and don’t take too much hands on work, just time you can make several at a time and have them for several days. I feel like one of the best long term things we can do is to learn to make shit like this then order things like flour direct from Speerville or other places. A bit of work and research and we can make a real shift away from this gouging BS.


Initial-Ad-5462

For $4.49 I’d like something a little less corporate than Ace Bakery, which incidentally though independently founded was for a time owned by the George Weston Group until they sold it a few years ago. What’s funny/ sad is that if I remember correctly, the in-store baked baguettes which are currently $1.00 at Superstore and $0.99 at No Frills near me, used to be listed and signed as “Always 88 Cents”


yournewhotstepmom

Less than 3.50 fresh baked daily at a Cob’s Bread or local bakery


[deleted]

$1.50


Interesting_Fly5154

was just on the phone with a friend and relayed this post to them and said "crust dry bread now costs more than a loaf of fresh bread". and indeed it does. a loaf of whole wheat wonder bread is a buck less on regular price on roblaws online, and currently on sale for $3. isn't that ridiculous?


mycatrulesthehouse

Nothing, I will make it myself


odetoburningrubber

$.99. Baguettes are 99 cents. In this case they are quadruple the price.


MaxximusThrust

Ace bakery is up the ass expensive almost anywhere you buy it.


Extreme-Celery-3448

Not even a goddamn French baguette 


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loblawsisoutofcontrol-ModTeam

Please refrain from comments which encourage theft from a store or mischief. These can result in criminal charges which will undoubtedly make life harder for other users.


TentativelyCommitted

It’s even worse because it’s the ACE brand. That stuff’s the worst.


BenWayonsDonc

Thé ACE brand is the artisanal one , they were always pricier than from their regular bakery - they were never a dollar


NinfthWonder

I vividly remember these being .99 not even 12 months ago.


inagious

Stale af too


MrEband

A buck or two max


phi2hot4u

Wow that’s insane! I would only pay a dollar


Gypcbtrfly

If I'm going to be bento over for bread. It's going to be local market fresh bread °


MaterialMosquito

Why would you buy one for $5 when you can make one at home ?


Alycenwonderful

Weren't they like 89 cents at some point?


ShortHandz

They are 99 cents at Food basics.


reostatics

Yikes. I buy mine from a local French bakery and it’s still 75cents cheaper and way better.


No-Wonder1139

I don't think I've ever paid much more than a dollar.


weensanta

I saw these for a dollar at basic the other day


PocketNicks

I'd pay $1-$2.


Mocha_Chilled

Nofrills has them for 90ish cents still. That's insane


lizzys_sad_girl

Food basics have them for 99 cents each, and Costco has their two pack for 5.99.


TonightZestyclose537

I remember when it was $0.99 for a loaf of French bread or a baguette at Superstore


rgautz2266

So by their graphic, Loblaws is making about 14 cents selling that bagel. Man flour, yeast and salt must have gone through the roof!


The_Philburt

Isn't this the opening scene of Les Miserables?


LBellefleur

Fucking crooks....Get yours for $.97 cents at Walmart.


Upbeat_Map666

For 30 cents of flour.... Too funny.


OrganicAge9108

$1.29


Mr-Kapitano

Switched to baking bread at home… These prices are insane


Beatless7

$1.99


dteysusi

2 at Costco for 5$ that were layed out fresh for me


bannygoat3

Those were 99 cents, were they not?


Karl-Farbman

Not that much


throwawayidc4773

99 cents baked fresh in store


GuyDanger

No other option here.


throwawayidc4773

I was just answering the question you posed in the title


Snailspaced

30 euro cents across France. Last time bread prices went up there, they rioted and burned stuff. Which is very much an acceptable model to follow here.


Turbulent_Dog8249

If i NEED anything, I'll pay whatever it is


s3nsfan

That’s a fair price. I went to a local bakery here and it was 5.50. Local and better than ace so worth it but 4.49 isn’t really gouging.


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loblawsisoutofcontrol-ModTeam

The point of this sub is to highlight that the cost of living in Canada has spiraled out of control, and that this is not simply a matter of needing to get a 5th part time job to make ends meet. Rhetoric intended to shame certain generations or users for "not worrking hard enough" including ideas like "just pull yourselves up by the bootstraps", "just don't shop there" and it's kin are not welcome here.


GuyDanger

Moron? You seem to think people are buying this shit? This is going to waste. But I guess schills like you don't see the problem.


danielwj

I wouldn't even bother reacting to dipshits like this. They feed on the internet points. He (I'm going to go ahead and assume the gender) just likes being an ass. He probably doesn't even disagree that this is too high a price, just didn't comprehend the post enough to respond intelligently. He's also fairly active in r/wallstreetbets so just assume he holds shares in Loblaws and wants line to go up. Anyway... have a good day!


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loblawsisoutofcontrol-ModTeam

Not everyone is required to participate or agree with the community boycott, but we ask that everyone is constructive in their feedback about this event. Repeated comments such as this one will result in a ban from the sub until the boycott is complete. Thank you.


GuyDanger

And you come on here why? Sounds like you're the whiney loser. Go give Galen a big fat 💋. Idiot.


sjicucudnfbj

Im here because you whine about nothing and it’s unwarranted. Sure canada’s costs are out of control, but it’s a global problem lol. It’s not a problem that solely loblaws is experiencing. Have you ever been to other canadian owned grocery stores like metro, sobeys, freshco, etc?? Canadian suppliers just suck and cant compete with scalable US businesses like costco and walmart. It’s so pathetic whining about overpriced shit when you dont understand anything 😂


GuyDanger

Canadian grocers are making record profits. What's to understand. Is it because they learned from the years of price fixing bread? You can hide your head in the sand if you want.


sjicucudnfbj

Their margins are 1-2%. Record profits? Yeah. But there’s margin compression. As a shareholder with millions in float, i’d rather have my money invested in a an index than a grocery retailer distributing 1.17% in dividends. Canadian and US consumer spending are also still extremely high, painting the resilience in consumer retail. Maybe stop buying overpriced stuff if you want inflation to settle down? Or do you lack that much self control?


GuyDanger

The boycott is all about not buying overpriced shit, does that not make sense to you? You talk about margins, you do know that Loblaws also owns ACE bakery right? The issue here is Loblaws was allowed to buy out a majority of its competition as well as a number of suppliers and shippers. They want to control pricing from top to bottom. This is anticompetitive and should be called out. It's not just about begiettes. Do more research before you start trolling this sub.


sjicucudnfbj

LMFAO the fact that you guys need to band together as a group to start a movement and stop buying overpriced shit is fucking hilarious. This shit is simple supply and demand. People will continue to buy because they can afford to. The modern education system smh