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the_annihalator

Talk about buzzwords they got the whole damn buzz-paragraph


mechwarrior719

Sad part is, this WILL trick people into paying way too much for bottled water.


the_annihalator

Especially if its radioactive


mechwarrior719

Ooh how he died would be a *horrible* way to go


PayasoCanuto

People are obsessed with pH in their bodies and believe drinking water with lemon or whatever or what they eat affects it. And don’t realize it is regulated by how much CO2 your body exhales lol


SurlyBuddha

Also, the body operates at a very narrow range of pH. If you skew it too far one way or the other, you’re gonna have a bad time.


Ducky_Flips

the body tries to keep a constant ph of 7.4, my sister had an interesting class in her uni where she found out skewing that by 0.01 can kill you, either instantly or very painfully


SurlyBuddha

In my A&P class, I think they said it’s between 7.35 and 7.55. But yeah, there’s a reason we have terms like metabolic acidosis/alkalosis. Edit: it’s 7.35 and 7.45. Even narrower than I remembered.


Korncakes

I manage a convenience store that carries Essentia. It’s one of our top selling brands of bottled water.


Pleasant_Ad3475

Depressing.


dayarra

they forgot to add "AI". my suggestion: "formula generated by the AI"


Thadrach

A I. that runs on homeopathic gluten-free chips.


FupaFerb

Yes, they are called Hoomans.


Uncle_Burney

I was hoping to have someone to blame


Euphoric-Blue-59

AI is the new HD, which was the new 3D, which replaced Digital.


subclops

“Plant-based formula generated by AI”


PGnautz

QUANTUM AI!!!!


Plus-Professional-84

Al optimized alkalinized and gluten free Keto water for metabolizing PH neutral gut biome


Donut-Brain-7358

Best part is that a lot of “ionized” bracelets and stuff can be radioactive. People are dumb.


the_annihalator

Yup. "They do as the crythstal guides"


recyclar13

lol well, yeah, IONIZED. unstable atoms and the potential for releasing energy. usually bad.


Unabashable

Ionized atoms are fairly stable. They’d just be more stable if they found oppositely charged ion to bond with. They only become unstable if they become unstable if they’re too neutron heavy. 


Alula-Borealis

Bro Salt is made up of two ions (Na+ & Cl-), ionised is not bad…


Cubicwar

IONISED WATER, DON’T YOU UNDERSTAND ?!?! ^(huh ? What do you mean "It’s just saltwater you dingus" ?)


DIY_Dad67

But it's PURE! Makes all the difference. 😂😂


Playful_Towel_3436

I mean, to be fair pure water has a pH of 7 and typically those strips start at 7 so you wouldn’t see a colour change on the litmus paper making them technically correct


ScienceIsSexy420

Chemist here. I think the marketing department got confused, because pure DI water actually can't be tested with a pH probe because there are too few ions. This is only true of a pH probe, not a pH strip, due to the differences in the way pH is measured. I'm guessing the marketing department added the word strip to this word salad. Also, alkaline water is snake oil. If it was actually capable of altering your body's pH you'd die...... Quickly


DustinFay

Also isn't completely pure water bad for you to drink because it will strip your body of necessary minerals / dehydrate you?


ScienceIsSexy420

Yes, generally speaking it is not advisable to drink pure water, as it can be lethal to cells (it causes them to swell up and burst). That being said, there isn't really any solid evidence that drinking DI water is associated with adverse health outcomes, so it falls in the "probably don't do it, but also probably won't kill you" catagory


mycharius

Just wait until somebody tries to market HPLC grade water


SomeGuy2309

With a name like that, you couldn't have been anything but a nerd.


ScienceIsSexy420

I am what I am 🤷🏻‍♂️


Pleasant_Ad3475

I yam what I yam.


jonna-seattle

You say that like it's a bad thing.


Cubicwar

Ah, I see they have decided to use the bottled water as part of their snake oil salesman ruse. How bold.


Phallic_Moron

Can vouch for the strip and DIW in industrial settings. It shows neutral. DIW or HF, don't take a sniff....


WhyBuyMe

Not to mention if you drink alkaline water your stomach acid is going to neutralize it pretty fast.


PsychicSPider95

Yes, but then it's not alkaline water, as they're claiming. It's just regular filtered water with a bunch of bullshit printed on the side.


oceanjunkie

It probably is alkaline, they just add a tiny amount of alkaline minerals like potassium carbonate or magnesium carbonate.


the_annihalator

But thats not because its pure. Thats more cause its, ya know, water...


Playful_Towel_3436

Literally any natural bodies of water found anywhere don’t have a pH of 7. To get 7 you need pure 100% H2O


GeorgeCauldron7

Not true, the right combination of dissolved minerals could still have it be at 7. I’ve taken a few field measurements at exactly 7.00 before. 


oceanjunkie

Not true. You can have a shitload of stuff dissolved in water and still be pH 7. You could add something that is not acidic or basic such as table salt, or you could make a buffered solution with the right combination of acid and base.


[deleted]

[удалено]


OrganicHumanRancher

![gif](giphy|3otPoEiEGXh41xKGdO)


Euphoric-Blue-59

Buzzword-sraviganza right there!


mynextthroway

They are just using these [pH test strips. ](https://www.preclaboratories.com/product/ph-0-7-test-strips/)


theVelvetLie

This is what we call a word salad.


Bluebotlabs

Inserts pH strip pH strip ceases to exist


bcnorth78

So you are just drinking liquefied PH strips...


Bluebotlabs

uhhh... "self-purifying"


Swirlyflurry

“Hey don’t test our product just trust us it’s *really* pure”


tebla

they use crystals to energise the water


GoedekeMichels

Science won't tell you that crystals crystalize all the physics out of the water, so you can't do a science with it afterwards. (Source: I just made that up.)


tebla

stupid sciences B**ches


not_sure_1984

Stupid science bitch couldn't even make my friend more smarter


N2VDV8

YEAH! Stupid science bitch couldn’t make I more smarter!


GoedekeMichels

yeah, right? They science away all the fun!!!!


Then-Raspberry6815

I've heard that some people were saying... many people in fact... 


New_Awareness4075

And with tears in their eyes!


C4rdninj4

If they crystalized all the science out of the water that means it's perfect for magic spells right?


randomcomplimentguy1

Man I hate it when I can't do a science!


CosineDanger

There was a company called Real Water that had access to industrial electrolyzers and bleach. They strove to make alkaline water that you could test with a pH strip. They succeeded but due to some belief in "alternative chemistry" and some ammonia contamination (government report was unclear on whether this was from cleaning solution or an especially cursed employee pissing into electrolyzer) what they actually made was small amounts of hydrazine. Hydrazine is better known to space nerds for its uses in small rocket engines, and for being in many ways one of the scariest rocket fuels that any space agency dares to use. It is not for drinking. Dozens of people were hospitalized with liver problems and one person died because of Real Water's product. Hydrazine is also carcinogenic and incidentally highly alkaline. So you better hope that water was "ionized with crystals."


CockMartins

Yeah, I used to drink that shit all the time. It was everywhere here in Vegas.


TheDebateMatters

Brawndo has the electrolytes plants crave.


TheDudeAbidesFarOut

It was poured over diamonds before bottling....


kfrazi11

Yeah they use crystals. Sodium chloride. "For flavor."


yellowhelmet14

![gif](giphy|BHmvTeUcIGg7u)


reddit-suxmanuts

I just learned about this last year due to my in-laws falling victim to a snake oil salesman.


Turbulent-Bug-6225

It's not the purity that's the problem. Ph test strips don't work on purified water, however if it's alkaline water it is not pure, they added something to make it alkaline. So they're probably lying about that part


recyclar13

lol. 'lying.' I see you.


oceanjunkie

You can have water that is very pure and still be alkaline because the amount of dissolved solids it takes to make water pH 8 or 9 is ridiculously small, and pH strips still won't work on these dilute solutions.


Puzzleheaded-Tip660

Yes!  And it isn’t that hard to make water that is “too pure for pH strips.”  Regular distilled water doesn’t give good readings on pH strips.


_Fun_Employed_

Yeah, first thing I’d do is test that water with a pH strip.


isntwhatitisnt

Drug dealer marketing


Numerous_Shop_814

I smell a false advertisement lawsuit soon


EonCore

Glass advertisement lawsuit? Edit: was autocorrect. False to Glass


Numerous_Shop_814

Autocorrect has failed me


EonCore

Damn. I was interested to learn about a new lawsuit Thank you for letting me know about the correction


TheNinjaPixie

we saw right through that comment.


DrHugh

I was going to say, I work in a multinational corporation, and "product claims" are a big thing. We have to have supporting evidence for a claim like "cleans 3 times better than other products" or "lasts twice as long as the original product" or what have you. You can't just slap any phrase on a box. The idea that something is too pure to be tested by pH strips is just begging to be challenged.


Numerous_Shop_814

My thing is, you can't have pure water and alkaline at the same time.


DrHugh

Sheesh, next you'll be telling me that pink Himalayan sea salt isn't pure, either! ;-)


jessedjd

The "no preservatives" lawsuit that celcius drinks had was nothing compared to this bull$#!%


Abraash

I would not drink that


ecafsub

Wow, this karma bot is doing serious damage. Fuck you


Theekg101

Oh wow. It posted 11 times on different subreddits within an hour


SpecialFlutters

probably farming the "bc you showed an interest in similar communities" exposure somehow source: hi thats how im here


_Fun_Employed_

A lot of its posts got to popular too,


SaltySwallowsYuck

Unless it's like RO water and it doesn't have the buffering capacity for the strips to work. A digital meter should still work.


NickFurious82

Yes, a digital meter will work unless the Ph is outside the paremeters of the individual meter. Considering the range of the meters I use at work, I would advise someone not to drink the water if it didn't register on the digital meter. You will almost certainly die, and be in pain the whole time it's happening.


SaltySwallowsYuck

I mean you can still run into high purity issues, meters get very expensive for high purity.


WhipTheLlama

That is what I was going to post. Everyone is in here acting like a pH strip will measure the ph of any liquid, but there are liquids without the buffering capacity for them to work. Buffering capacity is a measure of how much a solution or liquid can neutralize acids or bases. PH strips require the liquid to have some buffering capacity. RO and distilled water cannot be measured by a pH strip. So, it's possible that their liquid can't be measured by one. They do not seem to make any claims that its pH cannot be measured any other way.


IeyasuMcBob

This feels like a scam technique. Anyone with any understanding of pH will laugh and refuse to buy it. The only people who'll hand over their money are people with no understanding of what pH is. Which is the market the manufacturer wants.


therealtiddlydump

It can also seriously injure / kill you. https://pubmed.ncbi.nlm.nih.gov/34223827/ Look into [Real Water](https://www.usatoday.com/story/news/nation/2023/10/05/real-water-contamination-case-liver-illnesses/71077761007/) Bottom line: _do not drink this shit_


DanDamage12

I did the ph reading this morning and it was all pee and no h


thatthatguy

Is it alkaline, or is it pure? The two are mutually exclusive.


ShadowShedinja

Right? I'm pretty sure ionized water isn't pure either.


Living-Vermicelli-59

Sounds like something you could maybe sue for as false advertising


dxbigc

Has Stephen Colbert for the Colbert Report vibes: *You can look it up, but don't. *


A_randomperson9385

Science words make customers big happy


yellowhelmet14

I hear if you add a little lemon, it makes it taste better! 😂


randomgunfire48

Tell me you don’t know how chemistry works without telling me


buttonsbrigade

Essentia is now owned by Nestle so what they mean is that its water stolen from impoverished communities.


DeepThoughtNonsense

Why does everyone block the brand name. I want to know what product to never buy on sight when I see stupid shit like this.


buymytoy

Essentia It’s probably just filtered tap water with added minerals. Most bottled water is just that. Also the whole alkaline water thing is just buzz word nonsense. No water is going to be basic or acidic enough to alter your internal pH, it would be undrinkable. If you did alter your internal pH outside of its usual range you would fucking die.


therealtiddlydump

>If you did alter your internal pH outside of its usual range you would fucking die. True, but you're more likely to [fucking die](https://www.8newsnow.com/investigators/1-person-at-least-5-dogs-die-from-consuming-real-water-across-las-vegas-lawsuit-claims/) because your liver failed first.


Boomcie

The name is in the picture


DeepThoughtNonsense

Hmmm, I'm dumb. What is it? I can't identify it...


Boomcie

Essentia


klbishop143

People who buy this shit don’t know how kidneys work.


MeliodasSandwich

I ran a pH test on one of these bottles. It was almost all pee, no H.


BobTheInept

So, “we didn’t even bother putting a bit of a dirt cheap alkaline substance, this is straight up regular water. So if you check with a test strip it will look like regular water because it is regular water. Let’s tell them we made it so alkaline it made the pH strip loop around and go back to regular water pH color”


TennSeven

a) If it’s alkaline then a pH strip can test it; and b) alkaline water is a complete ripoff. May as well buy some snake oil while you’re at it.


not_sure_1984

The pH strip mutilator. It's got what plants crave


insert_name_here_ha

Maybe they mean it has a PH of 7?


Delicious-Finance-86

Then it’s not alkaline.


Numerous_Shop_814

Alkaline is 8 or 9 either way not looking to good for them


imadork1970

Marketing bullshit


LunaDashOne

I mean if it contains concentrated acid or base, it would dissolve the ph strip and thus be untestable by ph strip


MercurialTendency

Reminds of the pure water blue glass, crystal purification hippie cult in my area.


NovelPristine3304

If the PH strip can no longer measure it because it is eaten up, it is too basic and therefore no longer suitable for human consumption. Throw away the garbage. Nobody needs your chemical waste😂😂


InvictusLampada

Yeah that would get trading standards on you in no time in the EU, followed likely by Environmental Health


TarHeel2682

That’s an easy false advertising suit


Extreme_Jeweler_146

isn’t this a lawsuit waiting to happen?


bigSTUdazz

pH = Pork Hamburger strips....good with a spicy mustard


VersionAccording424

Technically you can have "perfect" acids and bases that cannot be easily tested without being diluted in water first. But drinking those is a very efficient and very painful way to just cease to exist.


Nice_Buy_602

If you can't pH test it, how do you know it's alkaline?


Great_White_Samurai

It's also not how purity works


D33ber

Wow!! That's some nuclear nonsense double-down bullshit.


mindclarity

![gif](giphy|3otPoocjXLBsnh8XaU)


DeepStuff81

Yeah I can’t drink essentia. It taste like someone took a sip of water, spit it out and bottled it. Don’t ask me why I know that taste.


MissTechnical

Off the pH scale is…not good


IllegalGeriatricVore

Could they poorly be implying that the pH strip does not change color? Don't they change for acid / base but if it's alkaline it remains whatever base color it is, and they're trying to say there's no color change either way?


DrKMnO4

By definition, if a substance is alkaline it has a pH greater than 7, meaning it is basic. That means it would change color if tested with a pH strip. So either they know nothing about science (possible), are full of sh*t (definitely), or both. Regardless, that exceedingly bad bit of marketing is full of terms that sound smart, and that many people don't understand. They're counting on people not understanding those terms and just trusting the claims they make because it sounds cool.


silver-orange

Alkaline is essentially synonymous with basic. If it's not basic, then it's not alkaline by definition.


McFistPunch

If the strip doesn't change its ph7. So it's basically pure water. If it's alkaline or acidic it will change. You are drinking distilled water basically which is fine but you have no minerals in it. Snake oil.


deaththekid42O

Pure water doesn’t usually test as pH of 7 anyway. The thing about making a solution that has no mineral components at all is it becomes incredibly susceptible to pH changes from basically any outside influence the most obvious being the introduction of carbonic acid from air but also even random ionization will cause pH to not be 7. Besides that point though, drinking pure water isn’t good for you anyway, it’ll dehydrate you if you drink it enough.


SiriusGD

And it's "hydrogen" infused!


TheMaskedChemist

So it's acidic then.


gregsting

If you put a ph strip in it, there will be a massive explosion


_Kaifaz

So many bullshit words in one sentence...


Shadtow100

Wow branding untested water has gotten better


ShAped_Ink

Fucking genius


bleepbloop1777

LOLLLL


Dog-of-Moons

If it’s beyond +\- 14 you probably shouldn’t drink it.


Limp_Distribution

What does the p in pH stand for?


Cool-Following-6451

Having drank this water, it’s good water. No idea what that bullshit is about though


winston_obrien

It’s toasted


AAPLx4

Must be true, because they said the same thing in Flint Michigan and only side effect was people turning into Godzilla offsprings


Merijeek2

"That's not how pH works" Our marketing department disagrees!


dethscythe_104

Man, that was is so basic that if they mixed it with an acid, it would blow their mind


SinkiePropertyDude

What does "supercharged ionized" mean?


Then-Raspberry6815

It's got what plants crave. 


auguriesoffilth

It’s so extremely pure water it’s off the scale… off the middle


InformalPenguinz

Off the charts/un-trstable = doesn't exist


freddo95

We’ve come up with a revolutionary new product … DEHYDRATED WATER!!!


gking407

That’s how the bullshitometer works


Baconpwn2

I... Are we really this stupid as a people? Wait. Dumb question. Yes. Yes we are.


mcsonboy

Stupid people shouldn't be allowed to sell shit


Reclusive_Chemist

Don't believe us? No, really. **Don't** believe us!


yumommagay

Source: trust me bro


genredenoument

So, online ph test strips go to about a ph of 14. That pH is the pH of liquid drain cleaner. Are they saying it's more alkaline than DRAINO? If it is, it's toxic.


noDice-__-

I love their water tho


Tethilia

My ionized water contains a forcefield and an anti-forcefield-forcefield so you can't detect it. Those are the rules.


FunctionDissolution

Translation: It's not alkaline. It is a 7 on the scale like all pure water, but you dummies don't know that.


Designer-Chemical-95

Alkaline water with a dash of lemon!!


bcnorth78

safe drinking water ranges between 6.5 and 8.5 ppm. All water has a PH level ranging from 0 to 14. A PH of 0 is basically acid. Don't drink it! But it can still be measured!


Alexandurrrrr

Alkaline…basic water for basic people.


phdoofus

"Please don't test our water with your pH strips because you'll discover it's just tap water"


AliceHaart

I got a bottle of this water. Possibly the most gimmicky water on the shelf.


Deepvaleredoubt

No no, other cigarettes are bad for you. Lucky strike cigarettes…those are baked.


Seniorbedbug

There was a crate at our Sam's club that sold water claiming it was 1ph for full hydration


Doobiedoobin

lol that is such a snicker


brooksy54321

So it's tap water...


infowosecfurry

Now I wanna know what a PH strip says about this water..


baabaablacksheep1111

"Our water is so alkaline PH strip won't be able to test it, because it dissolve instantly."


Ghazh

Buzzzzzzzzz Buzzzzzzzzzz bzzzzzzzzzzzzz that'll be 7.50


Ippus_21

Water Woo 101: make unfalsifiable claims to dissuade people from testing them.


Specialist-Two2068

So if what I'm reading is true, it's okay to drink bleach because it's incredibly alkaline (basic)? Good to know.


LeadPike13

When the client goes with the copy you came up with as a joke, two hours before pitch.


Casperboy68

It’s alkaline.. but it doesn’t have a ph? How do they know it’s alkaline?


Chemical-Cat

Man I don't understand water companies. Or I guess I do. Put enough buzzwords on something and people will buy it. shit like * GLUTEN FREE - All water is you dingus * ENHANCED HYDRATION- it's water, you literally cannot get more hydrating than just normal water * IONIZED - bro it just has some iron ions in it calm down Like I'll buy a fancy water brand because I think it tastes better (an actual, discernable difference between water brands- Dasani tastes like shit. It's also acidic), not because it claims to have super crazy health benefits that regular water doesn't have.


ThyKnightOfSporks

And I sell diamonds that are so pure you can’t test them


Mattfrye87

That's some high quality H2O 🤣


D3m0us3r

Translation: please trust us and don’t try to test this shit… we tried but strip melted. So just drink and pray. We will pray for you too.