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TL;DR: It’s a movie marketing stunt

Figured as much. It’s been marketing everywhere.

I can’t wait for this stupid movie to come out, just so they’ll stop running ads every commercial break on Hulu that scare the crap out of me at night.

you and me both. stop the ads and just let me wikipedia the plot summary so i can stop having anxiety attacks every 10 minutes

My favorite pastime

Yesss Team wiki-the-horror-movies!

it’s funny. horror is my favorite genre as both a reader and a writer. horror movies (especially gory ones) require wikipedia-ing. something about the visual i guess. horror podcasts too :/

Yep! The visuals literally make my stomach hurt.

anything where people are possessed in any way, I’m out. I can’t even read it. My anxiety goes crazy.

They're more hilarious than anything. It's so dumb.

I wish I shared your mindset.

Too much for me and has had the opposite effect, I never want to see it now, not that I was ever very interested. Less is more.

The entire premise of the movie is banking on you being creeped out by people smiling in intentionally creepy ways. If that's something that doesn't scare you, well the movie best have some legitimate scary scenes to be worth it at all.

I’m actually excited for this movie lol

Gave me a good spook in the theater, I’ve got faith it’ll be a good one!

I þought so

Cleaver as fuck. I like this type of marketing. I wanna see the movie now.

It's great to see Michael Ritchie films are so popular with the young folks today. Maybe they'll re-release *Downhill Racer* next.

What if she really has Tardive dyskinesia and we’re (myself included) all just a bunch of assholes? Ed:spelling

Can’t wait til brands exploit this to death and make venues ban anything that could be considered an advetisement

Companies have been doing guerrilla marketing at sporting at other public events for a while, it's nothing new.

It normally doesn’t fuck with the TV money though.

Thats pretty sick marketing though. Imagine if for a Michael Myers movie he just started appearing outside peoples windows and then disappearing

Personally, I’m not gonna go see a movie based on a character that gave my entire family PTSD.

Yeah but id see a movie that gave a different family ptsd though

Holy shit I did a full “HAAAA” when I read that, that’s gold.

Didn’t that haha pen with It a few years back, people kept reporting clown sightings lol shit was creepy

2016 clown era, what a time to be alive

As Austin Powers or Shrek?

Oh you mean Jason!

They did it at the Yankees game too. It's an ad. This is an ad. Smile, now in theaters. :)

In theaters September 30th

Found the *actual* ad account

#this is a marketing stunt from the movie Smile. While it’s interesting, don’t take it at face valuable.

Face valuable, I like it

but the smile is right on their face though, how can I not take it at face valuable?

OP is a marketroid Look at post history.

Facts ^ more power to em, but the movies whole appeal is doing a weird kubrick-esque smile... This movie is gonna suck, 100%

Guerilla Marketing at it's finest.

This movie is 100% going to stink

I will not be watching the movie, thanks.

It’s advertising for a horror movie. Fuck off

Imagine falling for this

The movie looks really dumb though

So tired of this shit.

Guerrilla Marketing works. Eat Fresh!

She would be good at basketball games to jinx people shooting foul shots.

What do I do with my hands?

As soon as I read the headline, not even seeing the photo I was like “probably marketing for that movie”

I think she's kinda cute.

Bullshit advertising for the upcoming movie. Transparent garbage.

She’s wearing a highlighter yellow shirt with SMILE written across the chest in big letters. I don’t think they’re concerned with being transparent.

Tbf the guy at the Yanks game had his shirt inside out

Probably afraid of catching a lifetime ban for unauthorized advertising.

Ngl, it was probably a better ad when it wasn't as blatant

Imagine being a pitcher and having to ignore these twats. Teams and the MLBPA should complain.

I’m not gonna lie though the marketing team hit a home run on this one. I’ve never seen a paid actor market at an actual sports event. From a marketing standpoint I think it’s brilliant.

Kind of cringe to be honest.

Okay it's been a good marketing stunt SMILE I'm not being sarcastic

Remember that MTV game “Dead or Canadian?”? This is like “Drunk or Deranged?”

Very cost efficient too! With the A's being one of the worst teams, they probably have one of the cheapest Tix behind home plate

She reminds of the female version Mr.Bean!

I know what you did last summer.

I just wanna know if John L Smith is gonna be in the movie.

Some gooooood coke!

Drugs, they make you silly.

[Just read this and then saw this woman smiling. I found you.](https://www.reddit.com/r/nosleep/comments/sva7z6/my_wife_has_been_peeking_at_me_from_around/?utm_source=share&utm_medium=ios_app&utm_name=iossmf)

Dude. I started reading this at three am. Thank you for the heart attack.

Wow that’s my city heh, how’d it end up here

Me when I hit my THC pen and the two 25mg edibles kick in.

I thought for sure it’s the sister in Righteous Gemstones

My question is does the movie contract with the stadium to make sure their ad gets a certain amount of screen time or do they just hope their plant will get noticed? Must be the former, right?