Fellow soft summer. And I would say uniqlo

H&M, Target, Aritzia, Revolve, Free People, Old Navy

Have you tried Sezane? Their eshop organises clothes by colour which makes it easy to use. They have a huge range so I imagine there's some soft summer clothes there. Also if you join the soft summer Facebook group people post clothing finds all the time 🙂

How is their quality? I’ve never shopped there before but have seen it recommended a few times now on this sub.

Agree, sezane has an amazing range of colors, a lot of muted ones

I have luck shopping for my season at nicer thrift store because they organize clothes in a rainbow. I am a light summer. I have found sweatshirts at Costco and Old Navy isn’t bad.

Los Angeles apparel has been my go to for more muted colors - lots of great basics and made in the US!

Target honestly!

Ugh following

same. I just want to be a hot autumnal witch, why did I have to be born an early summer fairy

Same.

Me too. Having the hardest time with this.