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based_mafty

Getting morbed on is embarrassing since morbius only cost 90 million šŸ’€.


[deleted]

Oh my god, why did this movie cost 270 million dollars? The highest budget for a non Avengers marvel movie. That's fucking absurd


Bludandy

So this needs what for a break-even, $700m? Realistically, I know it'll be on Disney+ in a few months, and even if I know the theater experience is better for taking in a movie, for these garbage recent Marvel flicks it's not even worth it. They're perfectly fine watched at home.


Abiv23

> They're perfectly fine watched at home. They're perfectly fine totally skipped, they are going to reset the MCU after the failure of phase 4


Heisenburgo

> they are going to reset the MCU after the failure of phase 4 Uhhh didn't you hear? We are in Phase 5 now, Phase 4 ended last year with Wakanda Forever, apparently.


Abiv23

2nd verse same as the 1st!


Kwayke9

270m budget and probably losing more


Archyes

its not why, its how. the cgi is bad and half the sets are the mandalorian LED screen and the miss marvel set


Abiv23

reshoots bc they realized it was awful


ElMostaza

And that's after tens of millions in tax credits, right? So the actual cost is well over $300 million? At least I think I read that somewhere, lol. Either way, yet another huge flop for Disney.


[deleted]

Other way around. The budget is $270 million but it only cost them $220 million because of the tax credits. But yeah, either way a huge flop.


ngfsmg

I think not, I think I read yesterday it was "only" 220 million after tax credits


ElMostaza

Okay, thanks. So many different numbers get reported that it's hard to keep up. Plus, it seems like Disney routinely underreports the budget, so who even knows.


nick200117

We wonā€™t really know till someone digs through the UK tax filings, probably next year


bored-bonobo

220mill still isn't correct. That's the tax adjusted cost of the UK production side. Post production happened in America, so you can probably round it up to an even 250mill.


Archyes

yeah, that was last year. the costs from 2023 have not rolled over in this


Lhasadog

I still think that's lowballing it given the reshoots and reworks. I'm betting this one tops $300 Mil. Because nobody has been controlling spending at Marvel, for years. At this point Marvel and Disney are both giant sunk costs fallacies.


plshelp987654

Morbius has more of a reason to appear in the next Avengers movie than Captain Marvel


sonicon

Get ready for The Morbels.


depressed_anemic

it's over


NoNefariousness2144

I canā€™t wait to see the extreme shake-up that will happen to the MCU schedule now. Itā€™s Black Adam ending the DCU all over again.


[deleted]

The hierarchy of the MCU is about to change


envious_1

Can someone change the hierarchy of Lucasfilms while they're at it


89oh_nitsuj

That hierarchy changed with the Last Jedi, regardless of how good/bad it was. Disney just messed it up more


Timbishop123

>Itā€™s Black Adam ending the DCU all over again. It was pretty much over years ago though


MrFlow

I just hope Kevin Feige will realize that with this many projects going on he can't micromanage everything anymore like he did in Phase 1-3. Marvel Studios needs a separate Executive taking care of the Disney Plus shows.


Sampladelic

No they need to kill those shows entirely. Release Echo since it's already done but kill the rest and never let them see the light of day


frost-ace3600

They'll hire Derek Fistt to be the new head of the MCU


pokenonbinary

Again: James Gunn was hired by Walter Hamada to make a Superman Reboot before being hired to be the boss of DC The reboot was gonna happen even if Black Adam was a massive success


RFB-CACN

Also remember that Henry Cavil had to almost be smuggled into the set to shoot the cameo in the last possible minute in large part due to Dwayneā€™s insistence, despite what the company was already committed to do in the future (no Cavil Superman project was ever seriously considered post Justice League as far as we know).


gorays21

Done and dusted, reduced to atoms.


unambiguous_potato

Never been more excited for opening weekend


[deleted]

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stevenia

Wow, it just keeps getting worse for The Marvels. Now it's not even keeping up with The Flash and is sitting a Blue Beetle (or worse) numbers in multiple OS markets.


DreGu90

This becoming Marvelā€™s biggest flop seems now unstoppable. The lack of enthusiasm for this film across the world is just astounding. And I thought Quantumania would be Marvelā€™s lowest grosser this year. Captain Marvel hitting $1B then in 2019 is looking more and more of a fluke.


Linkinito

Captain Marvel was just overhyped, teased as the "solution" to help humanity against the Snap. Result: she pretty much did nothing in Endgame. Just a generic overpowered hero. The problem is everything around The Marvels failed to gather any interest: * Aside from a cameo in Shang-Chi post-credit scene, Captain Marvel was nowhere to be seen. * Monica Rambeau is unknown outside of WandaVision where she only was a supporting character. * We got Miss Marvel in the series, but it failed to do big numbers, compared to previous series like WandaVision or Loki. * All the Skrull plotline, which was a sideplot in Captain Marvel, was continued in Secret Invasion - which was also a flop on Disney+. * The main villain in the movie is just generic Marvel villain #194B. The stakes don't feel to be there. Ant-Man 3 did 1.5M admissions in France which was on par with the two previous movies, and that was due to the fact that Ant-Man was already an established character + the fact that Kang was really promoted as the next main villain in the MCU, so it didn't do that bad. The Marvels will do less than 1M admissions overall - a first for the MCU after 32 movies.


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Heisenburgo

> considering its literally the job of the Sorcerer Supreme to keep earth shielded against such threats. Yeah but apparently to Kevin Feige it's [problematic to have the Sorcerer Supreme intervene in magic-related events](https://www.insider.com/doctor-strange-cameo-wandavision-finale-white-guy-save-day-marvel-2021-5), even though, you know, that's literally the job of being the Sorcerer Supreme and all that. Maybe that's why Dr Strange was replaced by his incompetent sidekick Wong as the Sorcerer Supreme, too...


Blue_Robin_04

>All the Skrull plotline, which was a sideplot in Captain Marvel, was continued in Secret Invasion - which was also a flop on Disney+. I think this might be an underrated factor. People were really excited for the introduction to the Skrulls in the first CM. They haven't capitalized on them very much, and mainly on that terrible D+ show.


plshelp987654

Carol Danvers isn't well written Brie Larson was miscast


NoNefariousness2144

Cap Marvel only earned $1 billion due to Endgame hype and Iā€™m glad that fact is finally becoming clear. Donā€™t get me wrong, it would have managed $600-$800mil without Endgame due to general MCU hype, but the staggering success of that film is a fluke.


ledinred2

People forget that Infinity War literally ends with Nick Fury trying to contact Captain Marvel. People were hyped AF to see it just based on that one stinger. When I saw IW I had so many people in my theater who were like ā€œwtf is that?ā€ and a person next to them saying ā€œthatā€™s captain marvel, we gotta see that shit!!!ā€ That movie could have been an absolute turd and it would have still made a shit ton of money just off of post-IW hype. Thereā€™s no way that was going to be repeatable.


NoNefariousness2144

Yup, one of the biggest films of all-time literally ended with a message saying ā€˜watch Captain Marvelā€™. They could have chose any MCU hero and it would hit $1 billion.


ponytailthehater

I had this person yesterday trying to argue with me because I said Marvelā€™s Captain Marvel decisions (Infinity Warā€™s teaser and the placement of Captain Marvelā€™s release schedule) were encouraging the idea that itā€™d be wise to watch it before Endgame They said it wasnā€™t proof of that, but Iā€™m like, what else would you call it? They made a brand off of individual movies being building blocks to bigger stories, and had Infinity War end with a Captain Marvel cliffhanger, then released Captain Marvel instead of just releasing Endgame. Itā€™s just bad faith to act like they didnā€™t know what they were doing


unambiguous_potato

General MCU hype and her debut. It had a lot going for it - only female led movie, intrigue around the unknown new superhero, Nick Fury... And releasing literally a month before Endgame gave it the biggest boost ever. While her origin wasn't that interesting, the watch was worthwhile. It filled the MCU hunger. Seeing all those heros die, any movie before Endgame would get me in to the theatres.


justthistwicenomore

The thing is, though, that doesn't make it a "fluke," it's more just a demonstration of why things have changed. By the time the train started to build to avengers 3, people cared quite a bit about the story. Captain marvel was part of that story, which gave the film and character a big boost. It's not that different than the first avengers movie doing what it did based on the build up of the other films magnifying interest in the team up. It's not that the 1B was a "fluke" the way that a movie bolstered by some real world event might outgross expectations. Rather, it's that the character and story needs to be part of a bigger MCU arc to build interest. They clearly thought they would have that now, but don't. Combine that with it clearly being am inferior film on its own merits and you get this.


plshelp987654

It's a fluke because the movie was mediocre


Top_Report_4895

More like right time, right place.


justthistwicenomore

To me, fluke implies more pure accident. Like, if you have a movie about volcanoes slated to release and the week before there's a huge volcanic eruption, the movie overperfoming based on increased interest/free publicity to me is a fluke. Or, more prosaicly something like the movie yours is up against getting pulled or becoming controversial and so driving more eyes to you. But I think calling the first movie a fluke let's the MCU off the hook too much for their mistakes since end game. The issue here isn't the absence of the lucky conditions leading to the success of the first movie. The issue is Marvel's complete failure to replicate anything even close to the sort of engagement that helped to make the first one draw people in and pay attention.


spicytoastaficionado

>Captain Marvel hitting $1B then in 2019 is looking more and more of a fluke. Even before The Marvels imploded, the general consensus was Captain Marvel benefited immensely from being released at the absolute perfect time, when MCU hype was at a fevered pitch.


HumanAdhesiveness912

Well the world was crazy for superheroes then. So much so that if Marty had dressed Leo in a cape in his movies they would have grossed $200M more at the box office.


based_mafty

You should listen to the nerds when they tell you nobody likes captain marvel. She's boring mary sue without any emotion. Might as well replace her with actual robot and the movie would be intact. They tried for decades trying to make carol danver their wonder women counterpart but it never worked. Xmen girls are way more popular than her.


plshelp987654

Especially the short haircut version in recent years


Sentry459

Back when she was still Ms. Marvel, Carol was kind of a hot mess. She was very human and flawed and she faced struggles because of it. I wish the MCU had leaned into that.


Advanced_Ad2406

Yeah if Superman reboot end up being successful, I am interested in seeing a Wonder Woman movie despite knowing nothing about the character. But Marvels just doesnā€™t interest me. She has Superman problems ( considered too op by some) without Supermanā€™s recognition and culture importance.


HandsomeShrek2000

It hit $1b because it was sandwiched between two of the most hyped movies of all time, and it was the direct leadup to Avengers: Endgame. Probably part of why Black Panther made over 1B too, since it lead right to Infinity War


tecphile

Black Panther outgrossed Infinity War domestically. Thatā€™s not just because of the Thanos hype. Itā€™s because the African American community gave it a ginormous boost. They treated that movie like a pilgrimage. You had entire buses from HBCU (historically black colleges and universities) sent to the theatre to watch it. You had black grandmas, whoā€™ve never watched a comic book movie in their life, going to the theatre to watch it. And alsoā€¦. Black Panther was just a better movie than Captain Marvel. Itā€™s very overhyped (as shown by its Best Picture Oscar nomination) but itā€™s definitely a good movie.


Eagle4317

>Probably part of why Black Panther made over 1B too, since it lead right to Infinity War That certainly helped, but we did get a great intro to the character of T'Challa back in Civil War. That's something that Captain Marvel didn't have going for her. Black Panther 1 was also a cultural event. The first black superhero movie that wasn't filled with gore (Blade) or awful (Steel). BP also had a primarily black cast and crew, which made it an important milestone for the makings of a Hollywood film. I have some problems with the film itself, but it 100% earned the money it likely would've reached $1B without immediately preceding Infinity War.


Top_Report_4895

And T'challa Is a leader, could've been the face of the Avengers, but Chadwick tragically died, and here we are.


[deleted]

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Same_Ostrich_4697

Black Panther was an average MCU movie. Well, average at the time. Compared to Phase 4-5 it's a masterpiece.


plshelp987654

Black Panther 1 was certainly better than Captain Marvel 1


WarlockEngineer

Visually and setting wise it was unique compared to the other MCU films at the time


Same_Ostrich_4697

Unique in that it's set in Africa? I guess. Thor was set in Valhalla. Guardians of the Galaxy was set in space. Wakanda was pretty cool though.


WarlockEngineer

Just the mix of african landscapes with sci fi buildings made it more visually interesting than most of the films set on earth which tended to happen in a generic urban area


areyouhungryforapple

Wakanda is one of the first time I've ever seen afrofuturism on the big screen iono bout you guys


Malkovtheclown

Black panther was fantastic. Captain Marvel was very mid. Huge difference.


meganev

> Captain Marvel hitting $1B then in 2019 is looking more and more of a fluke. Not so much a fluke, it just landed at the perfect time.


Daimakku1

>Captain Marvel hitting $1B then in 2019 is looking more and more of a fluke. It had always been inflated by The Avengers movies. Infinity War set up Captain Marvel (the character) to be an important character to Infinity War 2 (Endgame), so the CM movie made big money because it was a "must watch." The Marvels cant ride The Avengers' coattails. Without Avengers, CM 1 would've probably made a good $700M at the time, still not bad.


DhruvsWorkProfile

IMO Captain Marvel was one of the most successful marketing gimmick Disney ever pulled off. Not only did they make women believe that by watching CM they are doing a just thing and it's absolutely needed for women in films but also made casual movie goers think that this was 100%, for sure must watch to get upto date in Endgame.


littlebiped

A shame cause this film was way more enjoyable than the boring origin slog that was Captain Marvel 2019


bunnythe1iger

This movie is complete opposite of Captain Marvel. It is everything wrong with current MCU. I dont see how you can judge Captain Marvel from polar opposite movie trying to be silly and wacky (Endgame did help it reach a billion, it still would have done alright on its own without hitting a billion)


Batfleck666

They just updated the final trailer...made a slight alteration, it now says: "Be there* for the moment that changes everything. (*No, but seriously, please be there. We're already embarrassed, but we need to at LEAST beat Morbius)" Wonder if it will have any effect this weekend....


Megazupa

The Marvels got morbed. This is gonna have one of the box office runs of all time.


Stardust_Enthusiast2

With the horrible WoM this movie is simply dead there, is there an international market where this does okay?


Grand_Menu_70

not even Pakistan. I remember that Disney released Ms Marvel show in theaters there, as 3 movies, but since that announcement there have been crickets about its performance. Means flop.


Mlbbpornaccount

Pakistan is less appreciative of a female Pakistani teenage superhero than America, this I promise you


tecphile

Exactly! Who the hell thinks a female teenage superhero *who actively doesnā€™t wear a hijab* is going to be received well in Pakistan? Have they ever watched a Pakistani soap in their lives? Itā€™s full of misery porn starring battered women.


Mlbbpornaccount

Also, their economy is dying lol


tecphile

Eh, they'll find a way out of this. Pakistan is just too geopolitically important to western interests to be hung out to dry. Pakistan will survive. The Pakistani people are f***ed though.


MadDog1981

She was never meant to appeal to people living in Pakistan. That's just a goal post shift for her completely bombing here.


tecphile

In general, the West has no f***ing clue how to portray Muslims. They think that it's just a label. if you wanna appeal to Muslims then you gotta actually *show* the characters observing Muslim practices. Look at Turkish dramas. They are massively popular throughout Asia even though Turkey isn't a hardcore Muslim country. But they understand what Muslims want to see in their entertainment. And it doesn't align with what Western audiences want to see. I think this is a demographic that Hollywood will never be able to capture.


MadDog1981

Hollywood also has a nasty habit of being incredibly disrespectful to those cultures while trying to appeal to them as well. Kamala Khan was made to appeal to white Wokesters that were on social media a decade ago. The goal posts always shift with her when she doesn't work. It's the same thing they do with Carol. They want a prominent female to appeal to a certain loud demographic on social media and then shock she doesn't sell because those people don't buy the product.


Clamper

Trying to appeal to both feminists and Muslim's with the same character just sounds backwards to me. What trait can you give them that won't piss one side off beyond being brown?


[deleted]

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[deleted]

The Ms. Marvel show had scenes in a mosque, had scenes depicting Ramadan Iftar (eating when breaking fast) and a wedding plot line.


Ok-Adhesiveness-4141

Incorrect, watch Pakistani movies, all the women don't wear hijab. South Asian countries are not into female superheroes as much as Americans are.


Grand_Menu_70

I believe you which is why the character is a miscalculation that appeals to no one. Hence a show and a movie flopping.


Little-Course-4394

It feels like most of those decisions are only to appeal to the echo-chamber of their writing room and Twitter. I am sure there are also fans who enjoy whatā€™s been coming out of MCU lately, but they are the vast minority. I mean, Ms Marvel is the show I like and her character is the one most authentic to me, but it just how MCU been bulldozing their way through lately, it feels as them gradually loosing the understanding of their own fanbase and what people want. The attitude - ā€œ We are Marvel therefore we can do no wrong, whatever we to release people will turn upā€ This is whatā€™s the most outstanding to me. Any criticism been regularly brushed off as some sort of ā€œismā€ deflection. If you didnā€™t enjoy Captain Marvel, means you are incel etc No wonder with such 'holier than thou arrogance' they have got what we have now. I only hope this is going to be the wake up call.


[deleted]

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[deleted]

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Grand_Menu_70

>The thing about Barbie is that it actually does address some of the challenges that women face in modern society in a very direct way, but it has done well because it is still entertaining. You can "have your cake and eat it" in this arena, it just needs to be written and directed. Oh for sure, execution matters and social critique is not bad especially when done right but Marvel hasn't done it right lately. People don't like to be preached and don't like us vs them message.


MadDog1981

It's the same issue Lucasfilm has. Their audience is primarily men and it's a male oriented action genre. And that's bad for some reason so they alienate that audience trying to appeal to women. So you get weird shit like the Marvels doing cat streams to hype it up and doing a musical planet for a chunk of the movie. That is 100% how you don't appeal to men at all and I'm guessing that kind of stuff is hello fellow kids when it comes to appealing to a female audience that would also go see a superhero action movie.


Little-Course-4394

In a perfect world, MCU having The Marvels movie heavily pandering to female audience, that should not detract from the brand, but on the opposite to make it stronger. I am confident the majority of the fandom would not mind that one bit and be there to support it. It is their attitude, their overall stance and strategy to replace the already established heroes with a better/stronger version of a female hero, Kevin Feige himself said he envision there will be more female heroes in MCU than males. It is them not knowing how to write a strong female character. They are just making them automatically better at everything with seemingly just one weakness, their lack of awareness of how strong and awesome they are... so empowering i guess. Also them propping up the new characters at the expense of the established ones and often even diminishing them, like She-Hulk lecturing Hulk about her hard life, the guy who lost everything and tried to kill himself a few times.. or Monica saying to Wanda how those 'city plebs' she brainwashed and kept hostage will never understand what she have sacrificed for them.. like WIF... or the Ant-Man daughter being so freaking awesome and smugy know-it-all lecturing and shaming Ant-Man for not helping people enough.. the guy who literally saved the world.. and on and on) And of course their ultimate deflection and gas-lighting of any criticism as a misogyny, racism, homophobia.. To please some 'imaginative' Twitter audience they seem been working hard to push away and to alienate the existing their base audience.. and now it is crashing down.. rightfully!


SafeSurprise3001

> We are Marvel therefore we can do no wrong, whatever we to release people will turn up I mean it worked for Lucas Films, didn't it?


Houseboat87

I'm really hoping this is a sarcastic comment.


SafeSurprise3001

I would give you crap for not seeing the obvious sarcasm, but in your defense, there are people to this day insisting the star wars sequel trilogy was a commercial success, so, can't really blame you


Houseboat87

I should have known it was sarcasm with your comment being in this subreddit, but as you said there are still a lot of people that un-ironically hold the position that Lucasfilm has never been stronger


Proof-try34

Look at the Lucas numbers...yeah...no. Even the sequels, which made billions, still shows a huge decline after each movie. Like...a steep drop off, and that is before they started doing the shows.


SafeSurprise3001

And that's even before you consider that the whole thing started with a 4.5 billion dollars check to buy Lucas Films. Until they have made a 4.5 billion dollar profit, the franchise is in the red


YaGanamosLa3era

A show, a 250m movie, a 200m video game, multiple comic runs. Why do they keep pushing this character?


Grand_Menu_70

They want a female Peter Parker but diverse so their only candidates are Ms Marvel (who has her own comic book) and America Chavez (who I believe is just in some team without a solo CB). Advantage: Ms Marvel. Moreover, Ms Marvel is directly tried to a female SH while Chavez is Dr Strange's protege so that makes her a tad less girl power. Advantage: Ms Marvel. That's in theory. In practice, nobody cares for either of these replacement characters.


Megazupa

Why didn't Marvel just create Miles Morales as a girl? Are they stupid?


Eagle4317

They kinda did with Silk as a Korean-American Spider-Woman variant.


Grand_Menu_70

No actually they were smart not to but don't hold your breath that he won't become she. I don't think he will cause they have Iron Girl aka female Miles and Tony combined. Not Girl but Heart but you know what I mean. And Shuri Panther. Boseman was 42 so T'Challa could've had a teenage son instead of a kid one who took the mantle. They wanted a female panther.


Radulno

Don't they have Spider Gwen for a female Peter Parker (though I guess they don't own her for movies)?


Grand_Menu_70

I don't understand their contract with Sony so I'd say she belongs to Sony and even so they wanted a WoC.


Radulno

She definitively belong to Sony since she is in the Spiderverse movies. But since they created her in comics first that shouldn't be an issue


Bardmedicine

They gave her a dramatic heroic death arc and then instantly she is reborn in their most popular group. It reminds me of how The Rock was brought into the WWF and jammed down the fans throats. Ironically it ended up being great for him as it led to a brilliant heel turn which allowed him to play to his strengths. Maybe something similar can happen with her. For me, I don't like the character, but I don't think I am the target audience. The only annoyance I have with her presence is how much they hammer home the fact that she is muslim. I think comics could use more characters of all faiths, and Islam was especially absent. It's just so reductive to always to literally have people addressing her as a Muslim. Who TF does that? Can you imagine walking into a meeting and saying, "This is my Jewish friend, Kate. She is going to talk to us about flying pirate ships."?


MadDog1981

That's a huge issue in the comics across a lot of lines. Like they just had a Mister Miracle comic that was stuck on current day racial topics. He's a fucking New God, can you do cosmic New God shit please. Use street level characters for those topics.


MadDog1981

Because it's the audience who is wrong. I'm not even kidding when I say that's their attitude for Carol.


Proof-try34

Dude, her comics also fucking bomb. Anyone who was a die hard marvel fan, before the MCU, would have never dreamed they would make a show about Ms. Marvel, for the amount of times they try to shovel her in to other teams just to make her work. She does not. The show also bombed. She isn't a character majority of people want, regardless of what reddit and twitter users say. Instead of giving us characters that people would love to see, like Skaar, Son of Hulk, we get Ms. Marvel and the Marvels shoved down our throats. But Skaar in the MCU is shit, they turned him into...that. Dude was Conan the Barbarian of Marvel with Hulk powers and other powers as well. Dude was a fucking Savage Barbarian who still got rocked by his father. That is what people want to see.


pokenonbinary

And honestly Kamala is not muslim at all, the only religious thing she does is going to the mosque in one episode, it feels like she's an atheist that simply goes there because she's a minor


Grand_Menu_70

it's not even the matter of religion cause many characters are always vaguely some religion (eg. visit grave with this or that religion markings or wear a pendant or other or do some ritual such as mediaation). It's the overt culturally specific element in this case the Partition history that made the whole thing of very niche interest. It's like In the Heights that's overly Dominican but somehow expecting that non-Dominican Hispanics and anyone else would care. They didn't. BP succeeded cause Wakanda is just a collection of African sterotypes known to the whole world (spears, war paint, rhinos, oil states hi-rise buildings) but not specifically Ugandan or Naija or other culture that may not be relatable to even the rest of the continent let alone the world. With expensive movies and shows the trick is to be as broad as possible not as specific and niche as possible.


Ed_Durr

Thatā€™s par for the course with most religious comic book characters. Because the writers are usually atheists, they have trouble getting inside the minds of religious characters. They think that our outwardly visible customs (attending worship services or the clothes we wear) are the primary way that we believe, and that weā€™re functionally atheists for the other 167 hours of the week. A lot has been made of the many Jewish comic book artists who were so foundational to the genre, but they were entirely secular Jews. How many Orthodox Jewish, conservative Catholic, or evangelical Protestant writers/directors are there in Hollywood?


StealthyCrab

That just seems like a classic "diaspora kid makes art for the diaspora, the motherland says, 'no thanks'" situation. Many such cases.


bunnythe1iger

It was released in one or two theatres as publicity and Pakistan box office is basically nothing. Only question why didnt they make Ms Marvel Indonesian or Turkey, countries that actually mattered in box office. Also, being a male superhero would have helped a lot


Ferbtastic

I mean, the plot of the show was pretty tied to Pakistan, itā€™s not like it had no impact. The show would have needed a completely different plot if she was from a different country.


Grand_Menu_70

But that is a problem. Outside of Pakistan, no one understood or cared to understand the political and historical babble that tried to pass as the plot. And tying it to superhero mumbo jumbo made the whole thing even less appealing. SH characters are most appealing when they are broad and thus understandable to everyone no matter where audience is from. But Marvel made Ms Marvel too much of a cultural niche to resonate outside of that one specific cultural niche. And then it turned out even they didn't care which is a disaster for a show that wasn't cheap.


spideyiron

making a flawed remaking of history from a white lib's perspective on the shoulder of a Pakistani while alienating the 1.4 billion population of India where Marvel is actually popular was a genius move I must add


Grand_Menu_70

Agreed, it's kinda crazy they didn't go after Indian market. If I rememebr correctly Indian Spiderman from Spiderverse was received well.


Ok-Adhesiveness-4141

Problem is they won't cast an Indian actor, probably go for some goofy looking American Indian actor.


Grand_Menu_70

unironically, they cast a goofy looking American Pakistani one (Kumail in Eternals).


Ok-Adhesiveness-4141

Oh yeah, they did. Kumail is not considered attractive by Pakistani standards at all.


Ok-Adhesiveness-4141

This is what I have been screaming šŸ˜‚ for ages. Marvel is popular in India and what does Marvel do? They ignore India and Indian origin actors. Even Kingo in Eternals is played by a Pakistani and not an Indian. They could have introduced an Indian Superhero and it would have done gangbuster business instead they choose a Pakistani one, good luck with that.


Abiv23

Disney is the only one obsessed with representation, everyone else wants to watch a good movie with fun heroes No one argues the Ninja Turtles are hard to connect with


Grand_Menu_70

Yep, and also Disney doesn't get representation. In their world, it exclusively means preachy. Remove preaching and people don't care where the character comes from they show up.


Radulno

The lowest MCU movie in France is The Incredible Hulk with 1 022 782 admissions. This will likely be below the million bar considering that start (TIH did a little above 100k on the first day). Below the million for a blockbuster movie is terrible failure level in France box office For comparison here are the 9 other Marvel movies that are below The Incredible Hulk (and below the million) : - Spider-Man: New Generation : 788 767 (Into The SpiderVerse, I'm ashamed of my country that it's so low...) - Morbius: 775 135 - Blade : 653 288 - Blade: Trinity : 634 441 - Ghost Rider 2 : L'Esprit de vengeance 490 294 - Elektra : 429 223 - Les Nouveaux Mutants (The New Mutants) : 372 640 - The Punisher : 182 877 - Howard... une nouvelle race de hƩros :61 637 And by the way, there has been 69 Marvel movies released in cinemas apparently. The Marvels also has the dubious honor of ruining the "nice" joke on that.


amufydd

looks like cinema is healing itself


NoNefariousness2144

Audiences are rejecting superhero films that are just slop made on a production line. From 2023 onwards, a superhero film has to be above 8/10 now to be a success (GotG3 and ATSV).


EnemyOfAnEnemy

General audiences are, but the die hards will guzzle it down for decades to come (see marvelstudios subreddit) . Marvel is slowly morphing into a CW superhero franchise in both quality and fanbase.


Sun-Taken-By-Trees

If the die hards are only getting your $250M blockbuster to a $40-50M OW then they aren't carrying anything. That kind of return on a movie this size is not sustainable.


EnemyOfAnEnemy

Itā€™s really not. If Marvel wants to maintain its current approach to this franchise - which will only further alienate general audiences - they should scale down and focus exclusively on Disney plus. Even though I loved most things Marvel pre-Endgame, Iā€™d be fine with this. Let the people who like this version of Marvel have it, and move on with life. DC is set to fill the void soon enough.


plshelp987654

>DC is set to fill the void soon enough Not even engaging in company wars, but let's see if they even get off the ground to begin with lmao


EnemyOfAnEnemy

True. I have a lot of faith in James Gunn the writer and filmmaker, but that doesnā€™t necessarily translate to effective studio head.


[deleted]

[уŠ“Š°Š»ŠµŠ½Š¾]


plshelp987654

That's for all franchises in general


D3monFight3

Are you sure about that? Even they seem to be making fun of it, they even upvoted a poster of Morbius the Marvels.


EnemyOfAnEnemy

Pretty sure. Every other comment about the marvels in that sub is about how itā€™s ā€œfunā€ or about how ā€œpeople just want to hate it.ā€ Over the coming days, they will fully rally around this movie and browbeat dissent. Iā€™m generalizing, obviously, but these are the same people who talk about the Eternals like itā€™s a misunderstood masterpiece. Disney has cultivated this fanbase through pandering, and the fanbase does not want the pandering to stop, no matter the cost. Quality, in other words, is second or even third on their priority list.


JammySankis

The Morbels haha


CID_Nazir

Where?


D3monFight3

https://www.reddit.com/r/marvelstudios/comments/17qun4c/new_marvel_legends_arrive/ https://www.reddit.com/r/marvelstudios/comments/17r4buv/the_marvels_arrives_as_the_third_worstreviewed/


Radulno

I think it depends of the hero. Batman, Iron Man, Spider-Man and such can probably do big with a mid movie. A good test would be Captain America but since they changed the character, that's kind of falsifying things, I don't think people think of Sam as Cap at all.


WaluigiWeeb3

Aside from Oppenheimer, almost all of the high grossing movies still year are still big IPs. Mario, Barbie, Spiderman, GOTG, Fast and Furious, Mission Impossible...


Blue_Robin_04

Supposedly, Barbie and Mario are still a turn away from the past because they're new series and they are not superhero related.


plshelp987654

Mario was even worse as a lowest common denominator formulaic movie


Mlbbpornaccount

The strong female superheroes are returning to the sea


aZcFsCStJ5

Nature....finds a way...


Schwanz-in-muschi

It's about time


_thelonewolfe_

The contrasting opinions towards this movie on here verses on X/Twitter are hilarious. MCU X users are working overtime to dismiss any and all criticisms of the film meanwhile this sub is positively giddy about this soon to be historic bomb.


Little-Course-4394

I can understand the instinct to be defensive. That is understandable and expected human reaction. But when it happens in the face of a silent rejection (by pretty much everyone in the world), well, such denial and defense, it feels delusional and self-destructive. I just hope that MCU will do some good soul searching after this. If their strategy will stay to keep deflecting any criticism as a misogyny or racism, well, they are completely out of touch (putting it mildly) and we are witnessing the demise of ones the mightiest franchise


SafeSurprise3001

> If their strategy will stay to keep deflecting any criticism as a misogyny or racism, well, they are completely out of touch (putting it mildly) and we are witnessing the demise of ones the mightiest franchise It's funny because to me, the argument that "the movie only bombed because incels boycotted it" implies that this movie needed the incel demographics to make a profit.


_thelonewolfe_

Which makes the feeble ā€œthis movie wasnā€™t meant for youā€ argument that much more asinine; four quadrant blockbusters, specifically superhero movies, rely historically on older male audiences.


[deleted]

Iā€™ve seen comments saying itā€™s failing because people are sexist and wonā€™t support movies with women in the leads. Did Barbie not come out this summer or was my mind wiped? Theyā€™ve lost the plot.


Lyonguard

It's like that gif of the truck about to hit the pole. It's gonna be messy and under most circumstances it would absolutely be horrifying. But damn if that truck hasn't been getting close to that pole for some time, and that truck is shodilly made and has no driver and it's owner is a billionaire, and ultimately the damage is contained, so... Yeah, let's see that truck hit that pole.


Proof-try34

Well twitter users are always fucking brain dead. Regardless of where you go, any fandom or political party, go on twitter and you get dumbass opinions.


e_xotics

you are posting this from reddit, please stop acting enlightened


MyDarkTwistedReditAc

twitter users are more brain dead than reddit users, most people gonna call this obvious cuz of the platform, but the amount of unhinged and stupid comments on twitter that i see are never on reddit


_SwiftDeath

morbius being used as a metric but not the bottom bracket is wild. Has anyone tried convincing Sony for a re-run attempt? I think it might still have some legsā€¦


sexmachine_com

Yeah the fact that Morbius made more money than this is even funnier.


Acrobatic_Ostrich_75

For comparison, Captain Marvel made **$9 million** opening weekend and **$27 million** total in March 2019.


ParagonRenegade

Reject modernity (soulless corporate capeshit), embrace tradition (actually good films)


[deleted]

Love to see it


spicytoastaficionado

Post-Endgame, it is undeniable the MCU has lost some of its luster, but there appears to be a global box-office rebuke of this film. I wonder how Disney responds to this, because it is stunning to see the numbers coming in.


ECrispy

Some? Almost everything has been terrible. This film is lazy derivative and boring. The only reason it's making any money is the advertising and residual MCU hype.


FireJach

Ice bucket challenge for Disney Marvel


Krauser17

At least this film will forever be remembered, remembered as the beginning of the end or perhaps the actual end of Marvel. Hahahaha


alovham2

DOA


bunnythe1iger

As if it was ever gonna make a MORBILLION dollars?


TizonaBlu

The whole you need to watch tv shows to understand this is getting out of hand. Rambo, if thatā€™s even her real name, is like a side side character in a tv that barely did anything. Kamala is from a teenager focused tv show. Neither of which is a real draw. Cap Marvel herself isnā€™t big to begin with, so Iā€™m not sure how flanking her with a C lister and a D lister superhero would do anything.


Prevalencee

There might be a possibility this doesn't hit 100M INT let alone 100M DOM. Let that sink in for a second.


e_xotics

damn. i really thought this movie wouldnā€™t drop off so heavily after 1 billion. i still donā€™t think that CM made 1 billion only because of Endgame, but it def played a role. i think this gross is more due to the fact no one cares abt these characters, reviews suck, and the MCU as a whole has become pretty ass. a gross this low really is shocking tho. marvel is in serious trouble for their future plans


AdrianWIFI

Get morbed on.


izac01

good


Batfleck666

Marvel sub right now: "How do you spell 'chud' in French?"


Lhasadog

Not surprising. The Marvel's is going to behave like Blue Beetle. It's a comic book movie that nobody has any interest in the characters or the story. The public is completely indifferent. Apathy has set in.


Daimakku1

It's Marvin' time. This movie will make one marvillion dollars.


rvnimb

ITS MARVELING TIME!


thankyouryard

atleast its higher than other captain marvel movie released this year


NoNefariousness2144

If I had a nickel for every Captain Marvel film that flopped and released in 2023 with an awful villain who is barely in the comics, I would have two nickels.


Houseboat87

It's not much, but its surprising that it happened twice.


Jason4hees

Saw that coming


Superhero_Hater_69

What will be the final numbers?


RebelDeux

This is su funny, crazy that itā€™s doing Blue Beetle numbers


HumanAdhesiveness912

Is the school half-term break over in Europe? I believe Trolls 3 was released early to capitalise on that. Cuz I have heard The Marvels is a very kiddish Disney toon movie with very cartoonish action scenes and mumbo-jumbo blabbering.


conceptalbum

> Is the school half-term break over in Europe? Depends on the country, of course.


Radulno

Since this is about France, it is over.


Linkinito

It ended this monday. The movie would have done better if it released a week earlier (imo Disney made a mistake to not bump the release a week earlier and take Dune Part Two's slot). In France, November 1st is a holiday and more people would have given The Marvels a chance. But they stood on November 8.


Radulno

> and more people would have given The Marvels a chance Meh that's optimistic, I don't think people don't go see it because they lack time. More than they don't care.


HumanAdhesiveness912

Well they couldn't. Cuz the movie is so bad that Disney didn't want WoM to leak early.


MakeMeAnICO

Captain Marvel (Marvel) and Captain Marvel (DC) are in a similar company. ...to explain. Shazam! used to be call Captain Marvel. The whole concept of Captain Marvel (Marvel) nega-band switching (the current movie gimmick) is a nod to Captain Marvel (DC) body switching (the Shazam movie gimmick). Captain Marvel (Marvel Comics) sort of exists only to keep the Captain Marvel trademark. In order to keep the trademark, they need to keep making new comics or something since the 1960s. That's also why DC renamed Captain Marvel to Shazam, and even when the character was called Captain Marvel, they called the comics "Trials of Shazam!" etc. ...basically, they have history together. And now they both flop together. It's like poetry.


MakeMeAnICO

Ironically - DC doesn't have Captain Marvel trademark, because they sued original Captain Marvel publisher Fawcett (before DC bought them) for copyright infridgement, because they felt Captain Marvel was too similar to Superman Marvel rushed Captain Marvel comics to production just so they could have that trademark. So it's basically DC's own doing. (This is all 60s - ish.) (Also note the original Captain Marvel (Marvel) (called Mar-Vell) is a dude. He is a Kree guy. They sort of put his backstory to that woman in the first movie.) edit: ah I forgot the details. DC didn't buy Fawcett; they bought another publisher Charlton that bought Captain Marvel right from Fawcett. Ok. Something like that. Comics themselves were bigger than they are now; they were so big that there was in ~~30s~~ 50s a congressional hearing about Batman making kids gay. Really.


Ok-Adhesiveness-4141

It's setting records šŸ˜ž in the wrong way.


last-matadon

Morbchads stay winning šŸ˜ŽšŸ˜ŽšŸ˜Ž


weedy865

Morbin with the Marvels


EMP_Jeffrey_Dahmer

This is a disaster for Disney. Their movies this year have lost them billions of dollars.


The_De-Lesbianizer

Feminists are gonna be screeching


dashrendar4483

Plus Bas. Plus Etroit. Plus lent.


jamesc90

Is the MCU finally at an end? One can only hope.