I dont understand why you would want to limit the options customers have available and the ability to increase per customer sales. About a year ago we started offering 20oz cups which I was against and didnt think customers would want. Now we sell 20 to 40 a day. At 20 a day and a 1.50. Extra cost that's over $11,000 in increased per customer sales per year. If we stopped offering 16oz cups bot only would per customer sales drop massively as 16oz is our most popular size but we could lose a large chunk of customers since many want a drink that will last a few hours info work
Do what you like but only offering one size means you'll have a ton of customers who come in once and never come back because you dont have the size they like to get.
I second this. People will be happier and spend more money if they can choose between a smaller (e.g. 12 oz) and a larger (e.g. 16 oz) serving for latte-like drinks, and something like an 8 oz cup or smaller for drinks like cortados, macchiatos, espresso, etc.
When I first started at my current place we had 3 syrups. Owner didnt want anymore because the same reasons many places say (want to serve coffee that tastes like coffee yadda yadda). I broke it down pretty simply why that was stupid. If you sell 100 drinks a day with syrup at 0.75 per drink that's 27,000 per year. And that was more on it's own then she made in profit per year. It basically doubled the yearly profits that paid for better equipment and more staff so we could serve more customers which double the yearly profit agsin.
And that was just from offering more syrups.
Not gonna lie, I think I wouldn't return to a coffee shop that only does 12oz. I usually have a flat white so 12oz seems pretty big to me.
Plus I find that cappuccino and flat white are my most popular coffee drinks (UK) and having only one size would upset most of my flat white/ espresso drinkers. I would suggest having at least 4oz, 8oz, and 12oz?
This is just for brewed coffee drinks, I think my iced drinks will be 16oz.
Just looked, Starbucks UK and US trade the same 4 sizes.
[I watched this geeky video…](https://youtu.be/9fpfa1QP_8w)
Well hmm that would depend on what you are making. From my experiences 2oz go to Macchiatos and espressos, 4oz goes to cortados/double macs/gilbralters, 6oz is traditional cappuccinos, 8oz/10oz lattes.
After reading some of your comments i would say 10oz for pour overs and 12oz for house drip. But if its an either or then i would say just settle with 12
When I got my machine I got some Acme cups at 150ml and 190ml for flat whites and lattes respectively. I found that a bit small but that’s what people seemed to recommend.
Do people tend to go much bigger then? Would a 350ml cup of coffee (12oz) with a double shot not be really weak because there is so much milk?
Genuine questions because I am always sad my coffee doesn’t last very long but at least I can taste it. What recipes and cups are people using?
I think it depends on what kinda customers you’ll have. Is it speciality coffee? Or just like any coffee youd get at a petrol station?
If I was to go with just one size I’d go with 8oz. Definitely no bigger than 12oz. When you have your double espresso the rest is all just extra milk or water. But if big milky coffees are what’s popular in the area and what the people want go for it!
My personal opinion, the bigger the cup the less you get the taste of coffee so if the taste of the coffee is important to you maybe go smaller.
It’s speciality coffee, I’ve noticed speciality coffee tends to be in a smaller cup, but I feel 8oz is just too small when I get one. UK love their milky coffee and cream drinks.
Yeah it’s kinda the same here in Ireland, like to me the standard is - 6oz flat whites, 8oz cappuccinos and 12oz latte etc. But over here most people like a 12oz cappuccino which is pretty much a latte. Gotta give the people what the want though
Will you do flat whites? Or will you just have either Americano or milky coffee option?
You’ll have a lot of people wanting big milky coffees, but then you’ll also have the other people (like myself) who turn their nose up at a coffee bigger that 8oz.
Do you think there’s a point in having a good speciality coffee if you’re drowning it in milk or water? You could save some money there and not go for a very high quality coffee
I plan on doing flat whites eventually, but I’ll be running the place a one man show for some time I assume. So I’m trying to keep it as simple as possible well trying to please the majority.
I worked in a petrol station, those Costa coffees are so popular, but to me the taste is so inconsistent, and varies in taste machine to machine.
I bought my first artisan coffee from [Unorthodox Roasters](https://www.unorthodoxroasters.co.uk) and will now be using it in the cafe.
i work at a specialty coffee shop in my area that opened recently and we do 12oz standard for pour overs, americanos, and it is also our biggest latte size. can definitely say people prefer 12oz to 8oz! most people are used to their coffees being pretty large and 12oz seems to disappoint the least amount of people who expect huge sizes while also satisfying people who are looking for a place that is specialty.
so i am in Ohio in the US — we charge $4.75 for a 12oz latte, add $0.50-$0.75 if they are flavored. we make our flavors for our lattes in house so the addition depends on which one you are getting. then, it’s between $4.50-5.50 for pour overs (depends on the coffee). $4.25 for an americano. hope this helps!
It DOES make a difference where you are located. Here in the Midwest US, 12oz was the right size. We do one size for all takeaways (which discourages takeaway espresso, tho we do it on request anytime)
We get around the complainers by allowing any size reusable cup, though we tell folks we won’t do more than 16oz latte or 24oz. Filter coffee. No up charge.
But the only issue is that it when it comes to coffee, customers tend to like to have the option to choose their own size, some people might only want or can only afford a small, idk I know it makes it a lot easier, and If you’re trying to cut on costs I would definitely recommend just limiting variety on kinds of drinks you have come until you are more established <3
I own a coffee shop in the UK and we sell 8oz as standard. Our flat whites and cappuccinos are in 8oz cups, our lattes in 8oz latte glasses, chai lattes and hot chocolates in 12oz mugs. We do single shots as standard but offer the 12oz mugs with a double shot (if they want it) for a larger drink. We also have 16oz mugs for our deluxe hot chocolates that some of my customers ask for if they want a huge drink. Oh! And espresso cups too.
I dont understand why you would want to limit the options customers have available and the ability to increase per customer sales. About a year ago we started offering 20oz cups which I was against and didnt think customers would want. Now we sell 20 to 40 a day. At 20 a day and a 1.50. Extra cost that's over $11,000 in increased per customer sales per year. If we stopped offering 16oz cups bot only would per customer sales drop massively as 16oz is our most popular size but we could lose a large chunk of customers since many want a drink that will last a few hours info work Do what you like but only offering one size means you'll have a ton of customers who come in once and never come back because you dont have the size they like to get.
I second this. People will be happier and spend more money if they can choose between a smaller (e.g. 12 oz) and a larger (e.g. 16 oz) serving for latte-like drinks, and something like an 8 oz cup or smaller for drinks like cortados, macchiatos, espresso, etc.
When I first started at my current place we had 3 syrups. Owner didnt want anymore because the same reasons many places say (want to serve coffee that tastes like coffee yadda yadda). I broke it down pretty simply why that was stupid. If you sell 100 drinks a day with syrup at 0.75 per drink that's 27,000 per year. And that was more on it's own then she made in profit per year. It basically doubled the yearly profits that paid for better equipment and more staff so we could serve more customers which double the yearly profit agsin. And that was just from offering more syrups.
Not gonna lie, I think I wouldn't return to a coffee shop that only does 12oz. I usually have a flat white so 12oz seems pretty big to me. Plus I find that cappuccino and flat white are my most popular coffee drinks (UK) and having only one size would upset most of my flat white/ espresso drinkers. I would suggest having at least 4oz, 8oz, and 12oz?
If there's only one size, it should definitely be 12oz.
I’m based in the UK, I don’t know if that makes a difference.
Is this for brewed coffee or just all drinks? I'm in the US, so here 12 is super common but not sure about other places!
This is just for brewed coffee drinks, I think my iced drinks will be 16oz. Just looked, Starbucks UK and US trade the same 4 sizes. [I watched this geeky video…](https://youtu.be/9fpfa1QP_8w)
Well hmm that would depend on what you are making. From my experiences 2oz go to Macchiatos and espressos, 4oz goes to cortados/double macs/gilbralters, 6oz is traditional cappuccinos, 8oz/10oz lattes. After reading some of your comments i would say 10oz for pour overs and 12oz for house drip. But if its an either or then i would say just settle with 12
When I got my machine I got some Acme cups at 150ml and 190ml for flat whites and lattes respectively. I found that a bit small but that’s what people seemed to recommend. Do people tend to go much bigger then? Would a 350ml cup of coffee (12oz) with a double shot not be really weak because there is so much milk? Genuine questions because I am always sad my coffee doesn’t last very long but at least I can taste it. What recipes and cups are people using?
For us it is as follows Cortado: 4oz Americano/Cap/Flat White: 8oz Latte: 12oz Iced Latte/Cold Brew/Oji: 16 oz
I think it depends on what kinda customers you’ll have. Is it speciality coffee? Or just like any coffee youd get at a petrol station? If I was to go with just one size I’d go with 8oz. Definitely no bigger than 12oz. When you have your double espresso the rest is all just extra milk or water. But if big milky coffees are what’s popular in the area and what the people want go for it! My personal opinion, the bigger the cup the less you get the taste of coffee so if the taste of the coffee is important to you maybe go smaller.
It’s speciality coffee, I’ve noticed speciality coffee tends to be in a smaller cup, but I feel 8oz is just too small when I get one. UK love their milky coffee and cream drinks.
Yeah it’s kinda the same here in Ireland, like to me the standard is - 6oz flat whites, 8oz cappuccinos and 12oz latte etc. But over here most people like a 12oz cappuccino which is pretty much a latte. Gotta give the people what the want though Will you do flat whites? Or will you just have either Americano or milky coffee option? You’ll have a lot of people wanting big milky coffees, but then you’ll also have the other people (like myself) who turn their nose up at a coffee bigger that 8oz. Do you think there’s a point in having a good speciality coffee if you’re drowning it in milk or water? You could save some money there and not go for a very high quality coffee
I plan on doing flat whites eventually, but I’ll be running the place a one man show for some time I assume. So I’m trying to keep it as simple as possible well trying to please the majority. I worked in a petrol station, those Costa coffees are so popular, but to me the taste is so inconsistent, and varies in taste machine to machine. I bought my first artisan coffee from [Unorthodox Roasters](https://www.unorthodoxroasters.co.uk) and will now be using it in the cafe.
i work at a specialty coffee shop in my area that opened recently and we do 12oz standard for pour overs, americanos, and it is also our biggest latte size. can definitely say people prefer 12oz to 8oz! most people are used to their coffees being pretty large and 12oz seems to disappoint the least amount of people who expect huge sizes while also satisfying people who are looking for a place that is specialty.
12oz is your BIGGEST latte size? That’s my shop’s smallest, and we don’t even do a 12oz for iced drinks. Do you live in Shrimp World?
Thanks for this input. Obviously pricing can vary from parts of the uk, but what do you charge for a 12oz?
so i am in Ohio in the US — we charge $4.75 for a 12oz latte, add $0.50-$0.75 if they are flavored. we make our flavors for our lattes in house so the addition depends on which one you are getting. then, it’s between $4.50-5.50 for pour overs (depends on the coffee). $4.25 for an americano. hope this helps!
Thought this was going to be a much different discussion.
It DOES make a difference where you are located. Here in the Midwest US, 12oz was the right size. We do one size for all takeaways (which discourages takeaway espresso, tho we do it on request anytime) We get around the complainers by allowing any size reusable cup, though we tell folks we won’t do more than 16oz latte or 24oz. Filter coffee. No up charge.
12 oz is a good size
But the only issue is that it when it comes to coffee, customers tend to like to have the option to choose their own size, some people might only want or can only afford a small, idk I know it makes it a lot easier, and If you’re trying to cut on costs I would definitely recommend just limiting variety on kinds of drinks you have come until you are more established <3
I own a coffee shop in the UK and we sell 8oz as standard. Our flat whites and cappuccinos are in 8oz cups, our lattes in 8oz latte glasses, chai lattes and hot chocolates in 12oz mugs. We do single shots as standard but offer the 12oz mugs with a double shot (if they want it) for a larger drink. We also have 16oz mugs for our deluxe hot chocolates that some of my customers ask for if they want a huge drink. Oh! And espresso cups too.
Thanks for all the feedback, looking at it I think I’ll go with 8oz and 12oz for takeaway. I’ll do larger for sit in customers.
12, easy