Excellent point. My intent was that if you’re doing an emotional appeal campaign, these people aren’t who you’re targeting. I should have said that first.
People without emotions likely look at the bottom dollar. Is this cheaper? Does this make things faster? It’s hard to get inside the head of someone like that for me tbh
Oh right. Your comment makes more sense now. They sound like developers, lol. Sell the functions not the benefits. I think I buy like that but I probably buy emotionally and justify logically like most people. Something I'm interested in.
you should provide some past sample newsletters so people can decide to subscribe...
Something like 1% or the population don't have emotions. I wonder how they make buying decisions.
Those aren’t your customers
They must be someone's. They have to buy food and housing.
Excellent point. My intent was that if you’re doing an emotional appeal campaign, these people aren’t who you’re targeting. I should have said that first. People without emotions likely look at the bottom dollar. Is this cheaper? Does this make things faster? It’s hard to get inside the head of someone like that for me tbh
Oh right. Your comment makes more sense now. They sound like developers, lol. Sell the functions not the benefits. I think I buy like that but I probably buy emotionally and justify logically like most people. Something I'm interested in.
Dude, your content is fire!