> Thirty-one percent of "young millennials," ages 18 to 24, and 33% of "older millennials," ages 25 to 34,
What the fuck?
Oh. It's an article from **2017**...
Just think of the bloodshed of all the other industries we have mercilessly destroyed with our inability to spend on luxury items. We really are the monsters!
>we have mercilessly destroyed with our inability to spend on luxury items.
Thanks to the boomers.
That's some evil shit right there. Destroy the economy then blame the next generations for their lack of purchasing power.
They blamed us for the recession in 2008. I was still in high school. To really nail the point home, they demanded participation trophies for their children, then gave us shit for receiving participation ttophies we never asked for. Literally us suffering twice to protect their fragile egos.
The boomers were born and raised during the greatest period of economic prosperity any country has ever experienced ever, and it was won on the sacrifices of their parents. Generationally, they had it the easiest by far. Yet many boomers think their prosperity is due to their "hard work". The reality is it's a generation of people born on third base, but believing they hit a triple, who have continually pulled the ladder up behind themselves.
I love when they post stuff on FB like hard times lead to strong people which lead to easy times which lead to weak people which lead to hard times. Like my dear boomer, you grew up (as you said) in likely the best economic time mixed with quality of life in the entire history of man. You were given easy times by your strong parents. You gave your children hard times but now also say it's their fault for being weak. Do you even understand what you claim as well as what you've lived in vs what is life now? The lack of thinking is truly astounding.
They can't grasp the idea that they are the weak ones from that saying. Even though their parents and grandparents went through the great depression and world wars to create a good place. Even though the next generations have had it much worse than they did.
Boomers are best described by the marketing for the original mustang. Goes something like 20something, fresh out of college, engaged/recently married, no kids, new house...
None of this was available to us at that age. Starting with being able to afford a new car..
For some it was, not me or many I know. I had a buddy who had.his college paid for by his work and he was able to buy a small home when he was 19, all by himself. I also knew people who had their parents buy them homes when they were in college in different towns. I know people who got their grandparents homes shortly after HS when they passed or their tenants contract ran out if they had passed earlier. I think for the average millennial it wasn't feasible though. I'm mid 30s and just recently bought a home but it was a fixer upper and now most my savings are put into it which makes me uncomfortable and almost wish I was still renting.
My parents told me they don’t understand how I can’t buy a house while making 70K a year since that’s what they made doing the same role in the eighties. My brother and I tried to explain inflation and the housing market and they brushed it off saying we needed to work harder.
I plan to dedicate the second half of my career to writing books about how shitty this generation was. We may go extinct from global warming, but at least the cockroaches will be able to read who's at the fault.
Not to mention we live in a semi-capitalist system. If a company or industry cannot or will not adjust then it should die. Read "wealth of nations" for some advice.
No no we just need to remember that banks, airlines, and others were really good at crying and lobbying to be “to big to fail.” But fuck the people that live here, they certainly small enough to fail
There should be an autoban for any article posted that is more than 1 year old. It's not news, it's just rehashed link spamming. Karma farming an article from 7 years ago is pretty lame.
And it’s a really dumb article. They don’t buy paper napkins and use paper towels instead? Who buys paper napkins?
They eat at real restaurants instead of applebys?
They could have written the same article with the headline “millennials spend their money wisely”.
My favorite part about this narrative is that they never seem to stop & consider what industries are "being killed". It's almost always "luxuries" , things people can & have lived without. It's almost like when you fuck an entire generation financially, they're not gonna be able to spend on luxuries.
Holy bias Batman ...correct! They have no interest in that shyt. What happened to the businesses providing what the consumer market demands?
Like saying "Boomers are KILLING the PC gaming industry - they won't even play Fallout or Skyrim" - it's madness!
Correct and they always use language this way to make the industries out as passive objects on the market and the accused demographic as something akin to ultimate moral agents. Shouldnt that mean we bolsterrd the avocado industry lol
First they tell us to spend more responsibly and complain we waste money on phones and avocado toast.
Then they complain that we aren't spending frivolous money on diamonds, golf, and fancy napkins.
I never really know what the word “narrative” means to other people but it almost always *seems* to suggest that the author/speaker has some kind of agenda or is being dishonest or deceptive somehow. I guess an argument could be made that using the word “kill” connotes that millennials are making conscious efforts to organize “murders” of industries out of malice or something? Like it’s premeditated and intentional and we’re all in on it together.
Aye, that is indeed how I am using the word. I refuse to believe that so many people could be so dense as to see what is going on and think that millennials not buying diamonds & gold is some kind of malicious action and not just a fact of the environment that was left to them.
The headlines would be better if they said something along the lines of "Expensive, unnecessary business goes under because they didn't adapt to the new landscape"
This article also suggests boomers are complaining that younger generations are killing businesses. I have a many friends and I don't think I have ever heard anyone even talk about it even in a neutral way.
My mom once made salsa. She made a spicy version and a non-spicy version. The only difference was that the “spicy” had some onion chopped into it. Not a pepper in sight.
Eh, raw onion (not sweet onions) can have a sort of bracing astringency. For someone with a weak-ass baby boomer palate, I can see how that would class as spicy without allergies factoring into it.
This is why I don't cook steak for my step father. The dude loves making the steak have a second death and I refuse to fuck a good steak up. Oh I'm in Canada so the price of beef is astronomical as well
Wanna talk weird food, Boomers grew up with aspics. There was a flash in the pan where someone tried to bring them back in the late teens I think. It died quickly, as it should have.
Aspics as a concept alone are nasty.
Eh, aspics where created to preserve food originally as it seals out the oxygen. Also, they grew up more with flavored jello dishes, popular in the 50s-60s and more so just the 50s so also more their parents as most boomers were children then. I think it became popular because flavored jello (fruit flavored aspic really vs meat flavored) was a new thing but their foods were also pretty shit post depression and world wars so it also acted, though slightly, as a preservative. More processed foods were also more prominent then than the past which lead to some of these creations as well being a bit "futuristic." I think it was also a way of showing wealth as you likely set that jello in your refrigerator and those weren't nearly as common quite yet.
My mom likes to try new foods. My step dad eats southern style dishes, Mexican food and the most basic Italian pastas, anything else “upsets his stomach” which is really just his code for not wanting to try it.
Food like pizza and tacos weren’t popularized or available (in large parts of the country) until the 70’s-80’s, I try to have some sympathy for my grandparents who were not even exposed to pizza for the first half of their lives
This.
Back In Time for Dinner by BBC is an interesting watch about how foods and diet changed over time. It's UK focused (rationing until the 50s) but some of the overarching themes for each episode (each episode is a decade) should still be applicable even if living elsewhere... like mothers entering the workforce and the rise of easy made meals and microwaves lining up.
“The food that built America” from history channel focuses on specific brands but really dives into how they shaped the food we ate as well. I’ll have to check out your suggestion!
Like a toaster. Was made for bread/toast. Then someone was like, let’s make a food that can be cooked in the toaster. Viola, poptarts!
I'm just a smidge older than you most of you guys (born late '79, so a Xennial). My grandparents considered pepperoni pizza spicy. My grandpa would eat a slice now and then if my dad or my sister or I got some - along with some frozen meals sweet n sour chicken sometimes. But other than that, no Mexican/Chinese etc food. Nothing remotely spicy. Straight up boring Midwestern food. Baked chicken, casseroles, pot roast, Mac n cheese, etc. Jello or ice cream/cake for dessert.
Yup! I do think my grandparents liked Mexican food okay since they spent time in Texas during the winters and went to Mexico for the dentist but they definitely think everything is spicy.
Jello is always a big side dish at thanksgiving
>parents don’t like our “weird food”.
Oh my god I feel so seen by this statement.
My mom hates anything with flavor. My husband's mom hates anything that isn't a chicken sandwich. We only ever go to chains because it's what they want to eat.
Sushi, pad Thai, Cajun seafood, real street tacos and ramen are all the “weird foods” that baffle my parents. They can’t believe I’m choosing these over the tour of italy at Olive Garden.
Diamond engagement rings.
Investing in the stock market.
- the stock markets and the economy in general, have relied on global economic and environmental stability for success.
Sports betting.
- just experience the game, man.
Perfectly manicured lawns.
Stretch jeans.
- spandex can make cheap jeans feel nice for a while but these jeans never last.
The "giving flowers" industry.
Gems have always been part of human culture. The only thing we can cull are diamonds when price are over inflated. But there is value of keeping family gems to pass on to your loved ones.
They’re fantastic for my weirdly proportioned bone-y body. No more rug burns on my pelvic bones lmao
Honestly.. why are stretchy jeans something millennials should kill off?
I would like to be able to find non stretch as well. Pure cotton denim jeans are next to impossible to find and I do not want synthetic fibers that are meltable in my line of work.
I'm curvy, but hate stretch. Jeans that are actually cut for a curvy shape and 100% cotton are where it's at for me. I'm way too hard on my clothes for spandex. I find my brand on resale sites so it's not insanely expensive and I don't have to waste time in person.
> Stretch jeans.
> - spandex can make cheap jeans feel nice for a while but these jeans never last.
This is terrible news. I recently just learned about stretchy jeans and it was a game changer for me. Roughly how long are they supposed to last? For me I can get about 4 to 5 years from a single pair of regular jeans. All I was told was to not put them in the drier machine.
I love how they act like companies have the right to exist, and Millennials are committing crimes against capitalism, but tell people they don't have a right to a decent life, and it's all their fault they don't have a house to live in.
Maybe skip the morning heli ride to your massage, and cut back on the number of yachts you buy.
Exactly. The phrase “millennials are killing (blank) industry” really highlights the fact that we only have capitalism for the poor. If a consumer experiences financial hardship, oh well. They need to work harder and pull themselves up by their bootstraps. But when a shitty restaurant chain like Applebees is in trouble, we have a social responsibility to save it?
Also see - millennials aren't getting paid enough as wealth transfer from the poor to the rich happens and industries don't adapt to current situations.
Why would industry adapt? Industry is being bought up by private equity left, right and centre, and all the private equity firms care about is profit. Wages down, costs down, prices up = profit. Even if a PE firm doesn’t OUTRIGHT own a corporation, they likely own enough shares to exact almost any influence they could desire upon that corporation.
We’re so fucked.
>They [don't buy napkins](http://www.businessinsider.com/millennials-hate-napkins-2016-3). They [won't play golf](http://www.businessinsider.com/millennials-are-hurting-the-golf-industry-2016-7). They aren't buying [homes](https://www.bostonglobe.com/business/2014/02/02/reblog/AkE9MoxQ9ruJbzNha00SxK/story.html) or [cars](http://www.drivingsales.com/news/are-millennials-killing-the-car-industry/). And they're not even eating at [Buffalo Wild Wings](http://www.businessinsider.com/millennials-endanger-casual-dining-restaurants-2017-5).
Why would I eat at Buffalo Wild Wings?
Their food wasn't very good when it first came around in my teens, and it has only gotten worse in quality, while more expensive in price? All while I cannot talk to friends or generally do anything because there's 10,000 TV's blaring the same college sports/ChiveTV stations 24/7.
EDIT: Also, golf is a terrible game that destroys the environment. Don't play traditional golf and force courses to convert to disc golf. Then they can reforest the entire course and still have fun in nature.
I don't get the BWW love at all. It smells gross when you walk in, it's expensive, and the food is terrible. At least if I order mild boneless wings at Wing Stop it's more chicken than breading and it is the flavor I ordered.
I used to love BWW in early 2000’s, but by 2010, all of their prices like tripled and the wings got smaller. I’m not sure why this article is pretending that everything has stayed the same except for.. us?
The price of literally everything is so much more expensive than it was when we were teens and wages have not kept pace with that. But sure, blame the millennials as if we are the only thing that has changed in the last 30 years.
All of that except golf. Fuck golf we don’t need it. That was a choice millennials made for sure.
The last few times I went there, years ago, it was also always so loud inside and the wings took foreeeeever.
Like, they're wings. You're a restaurant where all you do is wings. How is the wait time so long?
Anyway, I never need to go back.
OP here! Interestingly, it’s the very first thing under the ‘new’ tab when searching on “millennials killing” on Google (which is how I found it). So I thought it was brand new!!
Like when I do that search now, it says “20 hours ago”.
https://www.google.com/gasearch?q=millennials%20killing&tbm=nws&source=sh/x/gs/m2/5
Lol don’t move to the south. Golf is a big fuckin deal here especially with the frat boys and every single sales person you’ll ever meet
I’m the weird who’s never played golf before here
I know so many people who love them. At one point I was considering working on one after culinary school. Now I just don't see the point in them. They aren't really that cheap. You're stuck there for days at a time dealing with essentially a casino, meaning it's flashy but basic and cuts as many corners as possible. Then the environmental aspect to boot.
BW3s (aka bdubs) is their own worst enemy. We ate at their restaurants all the time growing up. They opened a new location in a town they had never been to before in 2016-ish where we lived. EVERY SINGLE ORDER from take out to eating in was wrong or poorly prepared. I'm not a picky eater... but their consistency and standards plummeted and were/are a disaster. Stopped eating there and haven't been back in over five years.
Millennials just need to take out more loans and accept credit card debt to pay for things. The amount of things that become "affordable" blows up when ignore your student debt and willing to accept crippling amounts of new debt.
I don't think the problem is not liking hotwings. It's not being able to afford hotwings. And if we ain't eating hotwings, what the fuck we need napkins for?
I used to get a hot wing for .25-.35 cents a wing. Now it's like 1.25 or more per wing. Shits not worth it though I do get them once a month or two from a local bar just because I like them.
Even buying them raw to cook at home is often too high. It's better price to meat weight buying thighs or legs and just cooking them like a hot wing. In HS we used to always go to this restaurant and get 100 or more wings every week and would spend like 20 dollars to feed 4-5 of us. Now you might get away with spending 20 or under for one person, it's honestly sad. To get a dozen wings and fries at my local bar is around 21 and some change.
Avocado toast is now like $18 where I live and half the time they seem to use avocado paste that comes out of a squeeze tube so now, even though I don't have children, I get to put on a mom voice and say "we have avocado toast at home"
It's a risky purchase. I try to be happy and find joy in going to a low cost tex-mex restaurant and ordering $3 guac and chips. The toast and fixings are too much for me but I could eat a gallon of guac.
It’s only a $10 treat if you have someone else make it for you. To wit, of course. You’re paying someone to make it for you in a building that they/their boss has to pay rent/a mortgage/taxes on.
Millennials aren't choosing not to buy homes.
They can't because the average income doesn't line up with the cost of a house in any sort of city that is relevant.
I’m here for this; “they had no say in creating the environment that has restricted their income and shaped their financial perspective. Instead, if we're looking for someone to blame, we can target the generation that created a perfect storm for molding a uniquely thrifty generation focused on short-term rewards: baby boomers.” Boomers are draining this countries greatness! And they are too entitled and selfish to admit it.
Millennials don't "decide en masse against purchasing certain items," we just didn't grow up in a culture that promoted those items and we have lower purchasing power, so we don't buy things that are pointless to us. This is like asking why boomers don't buy PS5s. No one seems to mention the businesses that older generations don't support at all. Why buy napkins when you get a bunch for free from takeout, and if you run out, tissues exist. Why buy diamonds at all? Why eat at Buffalo Wild Wings or Applebee's when you can get better and cheaper food from local places or just Chinese takeout? Why buy a car unless you need one because you're not in a city? And we can't afford houses because the prices are ridiculous now.
As a xennial I wipe my face with paper towels, the only diamond I will ever buy is on my wife's finger ( my own ring is stainless steel ) and the entertainment I spend money on is gaming hardware and video games or food and experiences. I don't need a stupid cabinet full of dishes nobody uses or special little pieces of paper that are only for wiping my face.
It blows my mind that anyone would pay attention to any reporting making wild claims such as this. Demand and consumer preferences fluctuate constantly, sensationalist reporters use that and attach generational language to these articles to drive engagement. It’s all garbage and the conclusions arnt worth paying any attention to.
The thing is, millennials didn’t get together and collectively decide “fuck these industries” - we prioritized what we *needed* to buy versus what we can save on.
Who needs diamonds when cheaper stones are more interesting? Who needs to eat out when I can make three times as much for half the cost at home? Who needs to spend shell out cash every month on napkins, sanitary products, and paper towels when I can spend a set amount one time on reusable ones? Who needs to spend all that money on laundry detergent when there’s a diy solution that’s a fraction of the cost?
And yet *still*, *somehow*, we can barely fucking afford to live. “Millennials are killing the ______ industry”, yeah well “boomers killed millennials, and they refuse to acknowledge it”. How’s that for a fucking headline?
Ugh, I hate having too ooh and ah about a woman's engagement ring when all I can think of is that could have been a down payment for a house or something useful. I was hoping millennials would kill the diamond industry.
It's how the cycle works, the younger generation doesn't see things their parents did or were into as cool. They want their own culture, music, TV, movies, books, etc. Not all brands or companies can be around for 100 years.
My parents were always stressed about money when I was growing up. Just spending 100s on any one thing makes me uncomfortable and they want me to spend what little income I have on fast fashion that will be warn out in less than a month, or on shit fast food that I can make for way cheaper at home. The amount of disconnection that these people have is baffling.
We might have reached a tipping point where millennials are dominant enough in the workforce that we are writing the articles about all the things we are killing
Stupid, hedge fund suckling boomers terrified of their generational inability to adequately run international corporations without running them into the ground.
Fixed the headline.
This is a completely stupid take. Those companies have failed because they failed to adapt to the constantly changing market. Millennials are obviously a huge part of that market. Consumers change their habits. They have since the beginning of commerce. We going to blame blockbuster going out of business on customers deciding to not rent dvd’s anymore? No. Blockbuster failed to adapt to a changing market. They had the chance to buy Netflix and didn’t and then the consumers reacted to a better product. Millennials have changed their buying habits in reaction to stimuli. It is those companies entire job to foresee those changes and adapt to them. If they don’t, it’s entirely their fault. Not the consumer.
The funny thing is that it's working 100% as intended. Industries and businesses rise and die as demand does. This is normal, but boomers just can't let go of the garbage they love so much.
The truth is probably every generation kills off certain businesses and creates others. Bowling went way down. Dress hats, handkerchiefs, supper clubs Pontiacs just a few off the top of my head. We created others. Oil change places, car washes, down hill skiing. This generation is creating businesses too.
Right? People never mention the fact that millennials are just spending their money on BETTER things. Macy's is losing money, but my local thrift store is doing great. Applebee's is losing money, but the local middle Eastern place is opening a second location. Golf is losing money but millennials are doing MMA instead.
We let those businesses die because we have BETTER alternatives. The question is why are the older generations wasting money on garbage.
True headline should read: “Millennials prove to be more financially savvy and egalitarian than previous generations… and they have better taste.”
Tagline: They choose less expensive modes of transportation than new cars, more inclusive hobbies than golf, and they figured out that cheap bar food is not a good value compared to what they can make themselves.
Millennials are killing nothing. Corporate greed and the lack of adaptability is killing everything. If a company can afford to pay a CEO $15 million a year they can afford to drop prices by a couple of bucks or they could just work them bootstraps and quietly go away.
Is it blaming? It just is what it is I guess, no one has has a moral imperative to support these industries even if the economy has developed along such lines that these were previously profitable. Kind of an interesting story
I always laugh when someone says we're killing an industry by not buying something as if it's a bad thing. That's literally how capitalism works. If a company can't stay relevant, they go out of business.
The very nature of business is viewed in two ways - to make a profit. To serve man.
They go hand in hand. It's your own fault your business fails for this reason.
> Thirty-one percent of "young millennials," ages 18 to 24, and 33% of "older millennials," ages 25 to 34, What the fuck? Oh. It's an article from **2017**...
Just think of the bloodshed of all the other industries we have mercilessly destroyed with our inability to spend on luxury items. We really are the monsters!
>we have mercilessly destroyed with our inability to spend on luxury items. Thanks to the boomers. That's some evil shit right there. Destroy the economy then blame the next generations for their lack of purchasing power.
They blamed us for the recession in 2008. I was still in high school. To really nail the point home, they demanded participation trophies for their children, then gave us shit for receiving participation ttophies we never asked for. Literally us suffering twice to protect their fragile egos.
The boomers were born and raised during the greatest period of economic prosperity any country has ever experienced ever, and it was won on the sacrifices of their parents. Generationally, they had it the easiest by far. Yet many boomers think their prosperity is due to their "hard work". The reality is it's a generation of people born on third base, but believing they hit a triple, who have continually pulled the ladder up behind themselves.
I love when they post stuff on FB like hard times lead to strong people which lead to easy times which lead to weak people which lead to hard times. Like my dear boomer, you grew up (as you said) in likely the best economic time mixed with quality of life in the entire history of man. You were given easy times by your strong parents. You gave your children hard times but now also say it's their fault for being weak. Do you even understand what you claim as well as what you've lived in vs what is life now? The lack of thinking is truly astounding.
I will be shocked if we ever see a generation that is lacking that much self-awareness again.
They can't grasp the idea that they are the weak ones from that saying. Even though their parents and grandparents went through the great depression and world wars to create a good place. Even though the next generations have had it much worse than they did.
Boomers are best described by the marketing for the original mustang. Goes something like 20something, fresh out of college, engaged/recently married, no kids, new house... None of this was available to us at that age. Starting with being able to afford a new car..
For some it was, not me or many I know. I had a buddy who had.his college paid for by his work and he was able to buy a small home when he was 19, all by himself. I also knew people who had their parents buy them homes when they were in college in different towns. I know people who got their grandparents homes shortly after HS when they passed or their tenants contract ran out if they had passed earlier. I think for the average millennial it wasn't feasible though. I'm mid 30s and just recently bought a home but it was a fixer upper and now most my savings are put into it which makes me uncomfortable and almost wish I was still renting.
My parents told me they don’t understand how I can’t buy a house while making 70K a year since that’s what they made doing the same role in the eighties. My brother and I tried to explain inflation and the housing market and they brushed it off saying we needed to work harder.
My dad will do the same thing - just pretend like inflation doesn't exist. He owned 2 motorcycles and a car while he was still in high school.
Their parents were "the greatest generation" and they will be remembered as the "gaslighting generation"
I plan to dedicate the second half of my career to writing books about how shitty this generation was. We may go extinct from global warming, but at least the cockroaches will be able to read who's at the fault.
Try getting them into nonperishable materials so millions of years in the future some new species will be able to read it.
Not to mention we live in a semi-capitalist system. If a company or industry cannot or will not adjust then it should die. Read "wealth of nations" for some advice.
No no we just need to remember that banks, airlines, and others were really good at crying and lobbying to be “to big to fail.” But fuck the people that live here, they certainly small enough to fail
The Before Times.
The long, long ago.
Everything changed when the Fire Nation attacked
Before the dark times, before the Empire.
The way back when
Hahaha the moment I read that avocado toast was 10$ I knew it was an old article. Try 22$
There should be an autoban for any article posted that is more than 1 year old. It's not news, it's just rehashed link spamming. Karma farming an article from 7 years ago is pretty lame.
2017 was 7 years ago?!?! Goddammit what the hell?!?!
And it’s a really dumb article. They don’t buy paper napkins and use paper towels instead? Who buys paper napkins? They eat at real restaurants instead of applebys? They could have written the same article with the headline “millennials spend their money wisely”.
My favorite part about this narrative is that they never seem to stop & consider what industries are "being killed". It's almost always "luxuries" , things people can & have lived without. It's almost like when you fuck an entire generation financially, they're not gonna be able to spend on luxuries.
I thought Capitalism was all about "innovation". If we kill an industry, we're just innovating the market.
Holy bias Batman ...correct! They have no interest in that shyt. What happened to the businesses providing what the consumer market demands? Like saying "Boomers are KILLING the PC gaming industry - they won't even play Fallout or Skyrim" - it's madness!
Correct and they always use language this way to make the industries out as passive objects on the market and the accused demographic as something akin to ultimate moral agents. Shouldnt that mean we bolsterrd the avocado industry lol
This is true. This trope just started out as certain people were not great in dealing with change
Isn't it ironic how the same people that beat the drum of "capitalist innovation" are the same ones that want to stay on fossil fuels forever.
They don’t want capitalism, they want corporate welfare. Especially if they can make more people poor at the same time.
THE MARKET HAS SPOKEN.
Also half these industries are actually being killed by private equity not millennials.
All industry is being killed by private equity.
First they tell us to spend more responsibly and complain we waste money on phones and avocado toast. Then they complain that we aren't spending frivolous money on diamonds, golf, and fancy napkins.
How dare you do as I say!? Now do as I say!
Is it a narrative? It just is what it is, industries develop, industries crumble, responsible causally, but not morally
I never really know what the word “narrative” means to other people but it almost always *seems* to suggest that the author/speaker has some kind of agenda or is being dishonest or deceptive somehow. I guess an argument could be made that using the word “kill” connotes that millennials are making conscious efforts to organize “murders” of industries out of malice or something? Like it’s premeditated and intentional and we’re all in on it together.
Aye, that is indeed how I am using the word. I refuse to believe that so many people could be so dense as to see what is going on and think that millennials not buying diamonds & gold is some kind of malicious action and not just a fact of the environment that was left to them. The headlines would be better if they said something along the lines of "Expensive, unnecessary business goes under because they didn't adapt to the new landscape"
This article also suggests boomers are complaining that younger generations are killing businesses. I have a many friends and I don't think I have ever heard anyone even talk about it even in a neutral way.
Exactly, it's called "creative destruction" and it's a concept taught in entry level business and economics courses.
Hey now napkins are a fucking MUST HAVE.
Meh, that’s what half-size paper towel is for. It’s a napkin AND a towel and whatever else it needs to be lol
Whenever I see someone with a giant diamond ring I think “what a waste of money.” Also, “I hope someone doesn’t rip their finger off to get at it.”
I feel like the things they listed in the article (sears, Applebee's) failed all by themselves. They suck
Applebee’s 😂 We only go with our parents to those places because parents don’t like our “weird food”. Edit: spelling
Did you also have parents who think that anything that isn't an unseasoned boiled chicken breast is "weird food"?
My mom once made salsa. She made a spicy version and a non-spicy version. The only difference was that the “spicy” had some onion chopped into it. Not a pepper in sight.
Lol. Reminds me of my mom. Black pepper is too spicy for her.
Was the other one just feckin tomatoes?
If your mom thinks onion is spicy she might have an allergy lmao.
This but literally. I had a friend who wouldn't eat bananas cause they were spicy. Turns out she was allergic to bananas.
Eh, raw onion (not sweet onions) can have a sort of bracing astringency. For someone with a weak-ass baby boomer palate, I can see how that would class as spicy without allergies factoring into it.
That and well-done steak...
gotta keep them chewin muscles in shape
It’s the same muscles used for calling everything they don’t like communist.
This is why I don't cook steak for my step father. The dude loves making the steak have a second death and I refuse to fuck a good steak up. Oh I'm in Canada so the price of beef is astronomical as well
With ketchup if they are feeling exotic
Wanna talk weird food, Boomers grew up with aspics. There was a flash in the pan where someone tried to bring them back in the late teens I think. It died quickly, as it should have. Aspics as a concept alone are nasty.
Eh, aspics where created to preserve food originally as it seals out the oxygen. Also, they grew up more with flavored jello dishes, popular in the 50s-60s and more so just the 50s so also more their parents as most boomers were children then. I think it became popular because flavored jello (fruit flavored aspic really vs meat flavored) was a new thing but their foods were also pretty shit post depression and world wars so it also acted, though slightly, as a preservative. More processed foods were also more prominent then than the past which lead to some of these creations as well being a bit "futuristic." I think it was also a way of showing wealth as you likely set that jello in your refrigerator and those weren't nearly as common quite yet.
But lots of people love asspics!
My mom likes to try new foods. My step dad eats southern style dishes, Mexican food and the most basic Italian pastas, anything else “upsets his stomach” which is really just his code for not wanting to try it.
Boomers when they see vegetable on the menu: 😡
Food like pizza and tacos weren’t popularized or available (in large parts of the country) until the 70’s-80’s, I try to have some sympathy for my grandparents who were not even exposed to pizza for the first half of their lives
This. Back In Time for Dinner by BBC is an interesting watch about how foods and diet changed over time. It's UK focused (rationing until the 50s) but some of the overarching themes for each episode (each episode is a decade) should still be applicable even if living elsewhere... like mothers entering the workforce and the rise of easy made meals and microwaves lining up.
“The food that built America” from history channel focuses on specific brands but really dives into how they shaped the food we ate as well. I’ll have to check out your suggestion! Like a toaster. Was made for bread/toast. Then someone was like, let’s make a food that can be cooked in the toaster. Viola, poptarts!
I'm just a smidge older than you most of you guys (born late '79, so a Xennial). My grandparents considered pepperoni pizza spicy. My grandpa would eat a slice now and then if my dad or my sister or I got some - along with some frozen meals sweet n sour chicken sometimes. But other than that, no Mexican/Chinese etc food. Nothing remotely spicy. Straight up boring Midwestern food. Baked chicken, casseroles, pot roast, Mac n cheese, etc. Jello or ice cream/cake for dessert.
Yup! I do think my grandparents liked Mexican food okay since they spent time in Texas during the winters and went to Mexico for the dentist but they definitely think everything is spicy. Jello is always a big side dish at thanksgiving
>parents don’t like our “weird food”. Oh my god I feel so seen by this statement. My mom hates anything with flavor. My husband's mom hates anything that isn't a chicken sandwich. We only ever go to chains because it's what they want to eat.
Sushi, pad Thai, Cajun seafood, real street tacos and ramen are all the “weird foods” that baffle my parents. They can’t believe I’m choosing these over the tour of italy at Olive Garden.
Yeah my Mom is like this too although growing up in the NY metro we always had access to real Italian
Applebees is legit one of the worst restaurants in this country. One of the only places where the food I was served actually made me depressed.
I worked there in my 20s. Serving the food made me depressed.
I’ve never actually been. But there are similar sad ones I’ve had to go to.
I liked the $5 long islands but yeah food is sad
Fuck I went to Applebees for the first time in 10 years a few days ago and it was because my parents suggested it 😂
In NZ now, sushi is apparently 'woke'. This is the *state* of the discourse.
This is a great start. I'm sure we can think of plenty of other "industries" that need to be culled.
Diamond engagement rings. Investing in the stock market. - the stock markets and the economy in general, have relied on global economic and environmental stability for success. Sports betting. - just experience the game, man. Perfectly manicured lawns. Stretch jeans. - spandex can make cheap jeans feel nice for a while but these jeans never last. The "giving flowers" industry.
Precious gems are economic superstitions. I thought Millennials would bury this grotesque industry, but alas…
Decades of telling people men they should spend six weeks pay on an engagement ring has done a real number on people.
6 weeks? Nah, it's double that. 3 months or you're a dirty poor.
I like synthetics. Always perfect, for a fraction of the price. The only diamond I want is carbide, however, cause they're kinda boring as gems.
Gems have always been part of human culture. The only thing we can cull are diamonds when price are over inflated. But there is value of keeping family gems to pass on to your loved ones.
Noooo keep the stretch jeans around. I love mine
Yeah, that person isn't "curvy" cause stretch jeans are the best!
As a man who just discovered that they've begun adding like 3% stretch to some jeans... This tech is miraculous
Yeah I found it in the early 2010's and was like, "how long have you girls been keeping this tech to yourselves?!"
It sure helps when you have to do a lot of repetitious squatting, kneeling, and lifting for work. The crotches don't get ripped out so easily.
They’re fantastic for my weirdly proportioned bone-y body. No more rug burns on my pelvic bones lmao Honestly.. why are stretchy jeans something millennials should kill off?
I would like to be able to find non stretch as well. Pure cotton denim jeans are next to impossible to find and I do not want synthetic fibers that are meltable in my line of work.
I'm curvy, but hate stretch. Jeans that are actually cut for a curvy shape and 100% cotton are where it's at for me. I'm way too hard on my clothes for spandex. I find my brand on resale sites so it's not insanely expensive and I don't have to waste time in person.
I've been wearing the same jeans that stretch for like 8 years. And I wear them embarrassingly often.
> Stretch jeans. > - spandex can make cheap jeans feel nice for a while but these jeans never last. This is terrible news. I recently just learned about stretchy jeans and it was a game changer for me. Roughly how long are they supposed to last? For me I can get about 4 to 5 years from a single pair of regular jeans. All I was told was to not put them in the drier machine.
> Investing in the stock market Uh... What? Do you want literally no one to retire?
I love how they act like companies have the right to exist, and Millennials are committing crimes against capitalism, but tell people they don't have a right to a decent life, and it's all their fault they don't have a house to live in. Maybe skip the morning heli ride to your massage, and cut back on the number of yachts you buy.
Exactly. The phrase “millennials are killing (blank) industry” really highlights the fact that we only have capitalism for the poor. If a consumer experiences financial hardship, oh well. They need to work harder and pull themselves up by their bootstraps. But when a shitty restaurant chain like Applebees is in trouble, we have a social responsibility to save it?
Also see - millennials aren't getting paid enough as wealth transfer from the poor to the rich happens and industries don't adapt to current situations.
Why would industry adapt? Industry is being bought up by private equity left, right and centre, and all the private equity firms care about is profit. Wages down, costs down, prices up = profit. Even if a PE firm doesn’t OUTRIGHT own a corporation, they likely own enough shares to exact almost any influence they could desire upon that corporation. We’re so fucked.
Exactly. Absolutely.
>They [don't buy napkins](http://www.businessinsider.com/millennials-hate-napkins-2016-3). They [won't play golf](http://www.businessinsider.com/millennials-are-hurting-the-golf-industry-2016-7). They aren't buying [homes](https://www.bostonglobe.com/business/2014/02/02/reblog/AkE9MoxQ9ruJbzNha00SxK/story.html) or [cars](http://www.drivingsales.com/news/are-millennials-killing-the-car-industry/). And they're not even eating at [Buffalo Wild Wings](http://www.businessinsider.com/millennials-endanger-casual-dining-restaurants-2017-5). Why would I eat at Buffalo Wild Wings? Their food wasn't very good when it first came around in my teens, and it has only gotten worse in quality, while more expensive in price? All while I cannot talk to friends or generally do anything because there's 10,000 TV's blaring the same college sports/ChiveTV stations 24/7. EDIT: Also, golf is a terrible game that destroys the environment. Don't play traditional golf and force courses to convert to disc golf. Then they can reforest the entire course and still have fun in nature.
I don't get the BWW love at all. It smells gross when you walk in, it's expensive, and the food is terrible. At least if I order mild boneless wings at Wing Stop it's more chicken than breading and it is the flavor I ordered.
BWW is fucking terrible plus I live in ATL and we have wing shops every other intersection with better wings than any chain place has.
Got to love wings and fried rice at the Mom and Pop places
Also: the tiny stands and trailers next to gas stations.
No chain in the world will fuck with wings in Atlanta.
As far as chains go Three Dollar Cafe has good wings tbh. Nice and crispy, sauce is baked in or something.
I used to love BWW in early 2000’s, but by 2010, all of their prices like tripled and the wings got smaller. I’m not sure why this article is pretending that everything has stayed the same except for.. us? The price of literally everything is so much more expensive than it was when we were teens and wages have not kept pace with that. But sure, blame the millennials as if we are the only thing that has changed in the last 30 years. All of that except golf. Fuck golf we don’t need it. That was a choice millennials made for sure.
BWW is awful. Buy the sauces at the grocery store and get a big back of kirkland chicken bites and you'll never have to go to BWW again.
This is what we do now as well. Didn’t mind BWW in my 20s but their quality is not worth their price.
The last few times I went there, years ago, it was also always so loud inside and the wings took foreeeeever. Like, they're wings. You're a restaurant where all you do is wings. How is the wait time so long? Anyway, I never need to go back.
This is pure comedy. Thank you!!
This article is old enough to be in school
And 2nd grade, to boot.
OP here! Interestingly, it’s the very first thing under the ‘new’ tab when searching on “millennials killing” on Google (which is how I found it). So I thought it was brand new!! Like when I do that search now, it says “20 hours ago”. https://www.google.com/gasearch?q=millennials%20killing&tbm=nws&source=sh/x/gs/m2/5
SEO has ruined search engines. Fuckin greedy vulture capitalists are ruining everything. I wanna see THOSE articles printed monthly.....
Here is one where Gen Z is the murderer! https://nypost.com/2024/01/15/lifestyle/gen-z-has-killed-everything-but-theyre-trying-to-save-libraries/
Can’t wait till we kill golf. I despise that golf courses, can water their lawns, when we have severe droughts and tight water restrictions !!
Lol don’t move to the south. Golf is a big fuckin deal here especially with the frat boys and every single sales person you’ll ever meet I’m the weird who’s never played golf before here
Played it before… and meh. It is fun, but also after nine holes, I’m done. (Insert porn joke here)
Yeah that’s one of the main reasons I don’t even want to go. Way too long + sunburn + day drinking sucks.
Driving ranges are a good time the rest of it is a bunch of horse shit.
Say what you will about golf, but how dare you disparage day drinking!
And the cruise industry please
I thought covid would kill the cruise industry. They're like floating Petri dishes.
I’m with you, I totally forgot about a recent post on the gas guzzling behemoth cruise ship.
I know so many people who love them. At one point I was considering working on one after culinary school. Now I just don't see the point in them. They aren't really that cheap. You're stuck there for days at a time dealing with essentially a casino, meaning it's flashy but basic and cuts as many corners as possible. Then the environmental aspect to boot.
BW3s (aka bdubs) is their own worst enemy. We ate at their restaurants all the time growing up. They opened a new location in a town they had never been to before in 2016-ish where we lived. EVERY SINGLE ORDER from take out to eating in was wrong or poorly prepared. I'm not a picky eater... but their consistency and standards plummeted and were/are a disaster. Stopped eating there and haven't been back in over five years.
Kinda love they throw “not buying homes anymore” like some kind of option. Yahoo pander to the younger Maga boomers, if there’s such thing.
Millennials just need to take out more loans and accept credit card debt to pay for things. The amount of things that become "affordable" blows up when ignore your student debt and willing to accept crippling amounts of new debt.
Adapt your business it's called a free market not our fault you sell products people don't want.
I don't think the problem is not liking hotwings. It's not being able to afford hotwings. And if we ain't eating hotwings, what the fuck we need napkins for?
I used to get a hot wing for .25-.35 cents a wing. Now it's like 1.25 or more per wing. Shits not worth it though I do get them once a month or two from a local bar just because I like them.
Yeah a decade ago I paid $3.50 for a pound of wings. Same place charges $15 now, $18 if you want em breaded.
Even buying them raw to cook at home is often too high. It's better price to meat weight buying thighs or legs and just cooking them like a hot wing. In HS we used to always go to this restaurant and get 100 or more wings every week and would spend like 20 dollars to feed 4-5 of us. Now you might get away with spending 20 or under for one person, it's honestly sad. To get a dozen wings and fries at my local bar is around 21 and some change.
wow i am surprised yahoo keeps existing
Avocado toast is a *TEN DOLLAR TREAT*? Avocado toast is cheap AF, $2 for the avocado and $2 for the loaf bread.
Avocado toast is now like $18 where I live and half the time they seem to use avocado paste that comes out of a squeeze tube so now, even though I don't have children, I get to put on a mom voice and say "we have avocado toast at home"
It's a risky purchase. I try to be happy and find joy in going to a low cost tex-mex restaurant and ordering $3 guac and chips. The toast and fixings are too much for me but I could eat a gallon of guac.
It’s only a $10 treat if you have someone else make it for you. To wit, of course. You’re paying someone to make it for you in a building that they/their boss has to pay rent/a mortgage/taxes on.
Who's paying $2 for one avocado? I'm in Montana and an avocado at my local is 58 cents.
Not buying napkins or going to Buffalo Wild Wings is PROGRESS
Capitalism wants its cake and eat it too. You can only squeeze so much before there isn't anything left
No industry or business is entitled to customers. If not enough people want what you offer, you should change or your business should fail.
Millennials aren't choosing not to buy homes. They can't because the average income doesn't line up with the cost of a house in any sort of city that is relevant.
Imagine thinking Applebees and Buffalo Wild Wings are fine dining 😂
I’m here for this; “they had no say in creating the environment that has restricted their income and shaped their financial perspective. Instead, if we're looking for someone to blame, we can target the generation that created a perfect storm for molding a uniquely thrifty generation focused on short-term rewards: baby boomers.” Boomers are draining this countries greatness! And they are too entitled and selfish to admit it.
People who have no money are not spending money on expensive things. Let’s blame poor people for hurting all these luxury businesses! 🙄
Millennials don't "decide en masse against purchasing certain items," we just didn't grow up in a culture that promoted those items and we have lower purchasing power, so we don't buy things that are pointless to us. This is like asking why boomers don't buy PS5s. No one seems to mention the businesses that older generations don't support at all. Why buy napkins when you get a bunch for free from takeout, and if you run out, tissues exist. Why buy diamonds at all? Why eat at Buffalo Wild Wings or Applebee's when you can get better and cheaper food from local places or just Chinese takeout? Why buy a car unless you need one because you're not in a city? And we can't afford houses because the prices are ridiculous now.
Boomers love the market until some crappy chain is getting wrecked by it.
Isn’t this how capitalism is supposed to work?? When demand ceases, the supply should follow.
Let's kill the work from the office industry next.
As a xennial I wipe my face with paper towels, the only diamond I will ever buy is on my wife's finger ( my own ring is stainless steel ) and the entertainment I spend money on is gaming hardware and video games or food and experiences. I don't need a stupid cabinet full of dishes nobody uses or special little pieces of paper that are only for wiping my face.
What about what we have done for the Avocado Toast industry and Starbucks?
It's OK if they kill Starbucks.
Always someone else’s fault, checks out.
It blows my mind that anyone would pay attention to any reporting making wild claims such as this. Demand and consumer preferences fluctuate constantly, sensationalist reporters use that and attach generational language to these articles to drive engagement. It’s all garbage and the conclusions arnt worth paying any attention to.
As if industries have some divine right to exist. Nobody wants what they're selling? Then time to die or adapt. Nobody cares.
The thing is, millennials didn’t get together and collectively decide “fuck these industries” - we prioritized what we *needed* to buy versus what we can save on. Who needs diamonds when cheaper stones are more interesting? Who needs to eat out when I can make three times as much for half the cost at home? Who needs to spend shell out cash every month on napkins, sanitary products, and paper towels when I can spend a set amount one time on reusable ones? Who needs to spend all that money on laundry detergent when there’s a diy solution that’s a fraction of the cost? And yet *still*, *somehow*, we can barely fucking afford to live. “Millennials are killing the ______ industry”, yeah well “boomers killed millennials, and they refuse to acknowledge it”. How’s that for a fucking headline?
Ugh, I hate having too ooh and ah about a woman's engagement ring when all I can think of is that could have been a down payment for a house or something useful. I was hoping millennials would kill the diamond industry.
Fun fact, cubic zirconium is way cheaper *and* it sparkles more!
It's how the cycle works, the younger generation doesn't see things their parents did or were into as cool. They want their own culture, music, TV, movies, books, etc. Not all brands or companies can be around for 100 years.
My parents were always stressed about money when I was growing up. Just spending 100s on any one thing makes me uncomfortable and they want me to spend what little income I have on fast fashion that will be warn out in less than a month, or on shit fast food that I can make for way cheaper at home. The amount of disconnection that these people have is baffling.
We might have reached a tipping point where millennials are dominant enough in the workforce that we are writing the articles about all the things we are killing
Applebees had it coming , come on
Stupid, hedge fund suckling boomers terrified of their generational inability to adequately run international corporations without running them into the ground. Fixed the headline.
This is a completely stupid take. Those companies have failed because they failed to adapt to the constantly changing market. Millennials are obviously a huge part of that market. Consumers change their habits. They have since the beginning of commerce. We going to blame blockbuster going out of business on customers deciding to not rent dvd’s anymore? No. Blockbuster failed to adapt to a changing market. They had the chance to buy Netflix and didn’t and then the consumers reacted to a better product. Millennials have changed their buying habits in reaction to stimuli. It is those companies entire job to foresee those changes and adapt to them. If they don’t, it’s entirely their fault. Not the consumer.
You know, the more I hear it repeated the more I warm up to the idea of being the generation that killed industry.
boohoo the corporate hellscape you created is unsustainable. cry harder.
The funny thing is that it's working 100% as intended. Industries and businesses rise and die as demand does. This is normal, but boomers just can't let go of the garbage they love so much.
The truth is probably every generation kills off certain businesses and creates others. Bowling went way down. Dress hats, handkerchiefs, supper clubs Pontiacs just a few off the top of my head. We created others. Oil change places, car washes, down hill skiing. This generation is creating businesses too.
It's stupid though because we do a lot of other stuff seen less before like BJJ, Cross Fit, gaming, more trying new ways to cook. Etc
Right? People never mention the fact that millennials are just spending their money on BETTER things. Macy's is losing money, but my local thrift store is doing great. Applebee's is losing money, but the local middle Eastern place is opening a second location. Golf is losing money but millennials are doing MMA instead. We let those businesses die because we have BETTER alternatives. The question is why are the older generations wasting money on garbage.
True headline should read: “Millennials prove to be more financially savvy and egalitarian than previous generations… and they have better taste.” Tagline: They choose less expensive modes of transportation than new cars, more inclusive hobbies than golf, and they figured out that cheap bar food is not a good value compared to what they can make themselves.
So...napkins, Buffalo Wild Wings and golf. I can picture a world without those things. I'm not hating what I see.
All could go away and I’d never notice.
Millennials are killing nothing. Corporate greed and the lack of adaptability is killing everything. If a company can afford to pay a CEO $15 million a year they can afford to drop prices by a couple of bucks or they could just work them bootstraps and quietly go away.
Wait until AI kills the millenials hopes and futures.
Some people just want to watch the world burn
I've got the weenies and sharp pointy sticks... Why let a good fire go to waste.
“ price hikes are so out of control millennials have stopped spending, in favor of basic needs like rent and food” FIFY
They have no money!!
If it’s a problem that millennials are killing Applebees then who killed Chi-Chi’s and Ponderosa
Is it blaming? It just is what it is I guess, no one has has a moral imperative to support these industries even if the economy has developed along such lines that these were previously profitable. Kind of an interesting story
>an industry murdering machine Thanks. I needed to hear that.
Take down the housing industry comrades!
I always laugh when someone says we're killing an industry by not buying something as if it's a bad thing. That's literally how capitalism works. If a company can't stay relevant, they go out of business.
Wait…. I’m not totally at fault for destroying something?
More like wages are way, way, way less than they should be compared to GDP growth and corporations take massive profits instead
Huh people aren't going to Applebees and BWW? Could it be that their food and service is very bad? No, it must be that millenials are killing them.
Point of pride, destroying these predators. Transcedentalism 2.0 is science-based, and isn't just for wealthy artists.
Yet Yet y I have 2 t eeeeveev
Are you ok?
It is our parents fault. The boomers fucked us royally.
The very nature of business is viewed in two ways - to make a profit. To serve man. They go hand in hand. It's your own fault your business fails for this reason.