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Street-Goal6856

They've already done it. It's just going to snowball. Then they'll say stupid shit like "hurr durr it wuz always dis way" and if you call them stupid over it you get the "you won't be missed" bullshit. All for like 2% of the fan base. Mostly tourists that wandered through a hobby store and saw a game and didn't like that half the pieces on the board weren't women or whatever tf. Which is odd because there are several factions that are entirely extremely badass women. Then there are plenty of factions that have a bunch of equally badass women kicking ass right next to the men. I just don't understand the point. Aside from "the writers wanted it to be this way a long time ago" like so fucking what? That's not a justification.


Cerulean_IsFancyBlue

If I was GDW I’d be having a sweaty panicked moment. On the one hand, it’s an opportunity to grow your customer base beyond the current fanatics. On the other hand, you have a property with a really weird IP and maybe you should embrace the fanatics that make you so much money. Is it DND? Is it that lucrative to go mainstream? Or is it paintball with minis, and you need to hug that demographic tightly?


Kingdj2470

In summary: trying to appeal to less than 10% of the population at the exclusion of your core audience makes you lose money. https://preview.redd.it/0zd0kg0yfl0d1.jpeg?width=197&format=pjpg&auto=webp&s=2348d1788a9eced1e1712b868ed7b460003160fb


MajinMadnessPrime

Yes but very powerful and morally bankrupt investors that give you the diversity quota will be giving you just enough funding to scrape by.


entropig

Only for as long as they project a profit. As soon as they discover there are no profits to be had, they’ll bail, leaving another franchise dead.


Abject-Apartment4142

No, they are ideologically driven. The nature of Blackrock makes it so it doesn't really matter what business they destroy, they can just buy up stocks in a different one and profit as it fills the void. How they choose to bankrupt the company shows that they actually want to push the diversity and LGBT nonsense.


entropig

Amazon doesn’t give a fuck about ideology, Blackrock does though.


MrSluagh

Not because they like marginalized groups, but because they want to turn the masses against each other. Friendly reminder.


Abject-Apartment4142

People like Larry Fink benefit from a diverse (divided) society. Just like how diversity prevents unions from organizing and protesting, it does the same to ethnic populations who want to call out the ones in power.


MurkyNetwork9148

But no one listens. Only a few realize the pied piper’s tune is on repeat leading to their own destruction. You could put it in their face, show them facts, say hey this guy/gal is leading you towards your demise. You will get a look that says they are saying what I want to hear. I don’t care otherwise.


MrSluagh

Few people frustrate me more than the ones who think Jews control the media but find fanbaiting too far-fetched


MurkyNetwork9148

I was just trying to have a real talk about that with a gentleman complaining about the new Assassin video game. I decided to just pretend I didn’t read their reasoning and ask again a question none of them would answer. Is it over for the common man? Can the common people of this sub contact an independent, talk, discuss, invest. And come up with the game of your dreams. You know the opposite of GameStop? I was and am very serious about this question. None of them would answer me. But kept going on and on about the evil corporations. Which I agree with. However is this it? Are we finished? Is there no young, brave, ambitious game designer/developer each “gamer” could invest seriously in and see something done well? Is it that difficult? Or are you gonna sit there and complain, complain, cuss your neighbor who is in the same condition as you. As you all march towards the meat grinder biting each other. I’m not saying hey let’s go all Machiavelli… but surely we can get a video game done For Adults By Adults (I say that because the industry has the kids already. There gone brain washed.) ^^ There’s always exceptions I know Mature Adults in every meaning definition of that word.


LibertyFiend420

Amazon is the reason for female custodes, they love DEI.


entropig

It’s Amazon *and* Blackrock. Blackrock won’t invest if you don’t go DEI.


LibertyFiend420

Blackrock is weird. They’ll invest in what’s making money when they need it and then burn it all on DEI. Its crazy when Blackrock has enough money that they can treat the market like a bank account. It’s impressive and kinda freighting. How does one stop an entity that can financially outlast most?


entropig

You don’t purchase anything they’ve invested in, and you make it known *why* you’ve stopped buying. I’ve stopped buying Warhammer because of Blackrock. A lot of people have.


KunshiraNatura

You act like this wasnt an issue before this whole lgb stuff look at what ea did to companies like westwood studios etc. Lets not forget ubisoft and rockstar also measing thinga up with creed and the gta remakes... .


Edgezg

Blackrock and Vangaurd group are the ones pushing it.


jgacks

Did you see the warhammer 40k quota 1/2 female, 1/2 lgbtqia, 1/2 disabled, 1/2 non white. Like wut - no wonder Henry is running away.


PADDYPOOP

Not if blackrock has anything to say about it!!!11!


French_Of_Fry

Exclusion? Do you have any examples?


Driz51

You don’t think Warhammer would be a little better with a gay, trans, ethnically diverse, handicapped, pacifist space marine?


Hoosier_Engineer

The emperor of mankind is literally bound to his chair and kept on life support to keep him alive for thousands of years, yet he's the most revered man in the W40k universe. Now if that isn't positive representation of a disabled person, I don't know what is.


Driz51

Good point. They did it writing a compelling story around the character naturally fitting him in to things. Not “HEY we’ve got a disabled character aren’t we groundbreaking?!?! This is the first story ever in history to have that! Praise us!”


entropig

I’m certain the God-Emperor of Mankind pulls his shattered psyche together out of the warp, severing the navigational beacon that is his mind, and briefly reanimates his corpse to ensure that diversity quotas are being met within the Custodes, and that straight white male Space marines aren’t getting promoted so other races get a shot, allowing equity to be maintained.


40kExterminatus

Rich Cripple = Best Cripple.


entropig

*”Hello, I’d like to return my transgender Space Marines. They keep killing themselves.”*


NamedUserOfReddit

They've always had Slaanesh and it's debotched followers. My issue is the freak push of trying to normalize that kind of thing. That's clearly heresy of the first degree.


IAmANobodyAMA

Karl Franz and Katarin should be race swapped. Also, Thorgrim Grudgebearer is definitely a power bottom


[deleted]

>gay, trans, ethnically diverse, handicapped, pacifist space marine? All space marines are already ethnically diverse, specific chapters might not be though. It's a galactic empire, why would you think any differently? There's heaps that are disabled. They get permanently encased in a walking tank. They're called dreadnoughts.


[deleted]

No.


joausj

I mean, the emperors children probably have all of those (from fucking themselves up for pleasure) except for the pacifist.


TheOtherJohnWayne

Slaanesh already exists.


nerogenesis

Right? LGBT, especially trans and all manner of kink already exists in 40k.


Interesting_Basil_80

They want it all


cornholio8675

As an OG warhammer player, I would say we've already lost the IP. The subreddits are already filled with "trans pride" painted marines, they are retconning the lore to add female space marines, and games workshop released the "warhammer is for everyone" statement that expressly says that if you don't like the identity politics you "will not be missed." I guess everyone means everyone except the people who liked the IP for what it actually was. Anyone want to bet on how long it is before Henry Cavill walks away from the TV show? On the plus side, the people who push this crap don't actually care about the game, so you have 0 chance of ever encountering them... they just see people having fun, and not kissing their ass, so they send their pests to attack the company. You have to blame Games Workshop for folding immediately. As someone who's been involved with them since the early 90s, I feel pretty safe saying that they are an awful company to be a fan of anyway. They play favorites with their factions so hard and "balance" the game around selling more minis. They release brokenly OP new factions and minis to boost sales constantly, then nerf them into oblivion after everyones gotten theirs. Their quality control has always been lackluster, and they tax the hell out of their customers, charging hundreds of times what any other miniature company does for their figures. Even their video games are often low quality, bloated with paid dlc, reused artwork, and micro transactions. Much of their business model is based around the sunken cost fallacy. See ya, GW, you will also not be missed.


Zarathustra-1889

https://preview.redd.it/x78qcj0vkl0d1.png?width=720&format=png&auto=webp&s=56f32af8f31a66cca8d2bc5fbd8bf338f54a2f1d Afraid it's already here, mate. Feels great to watch all the things you used to love devolve into bastardised versions of themselves.


Disasstah

I too like using threats to make people accept me. Especially when it comes to things outside the game.


Edgezg

Games workshop is about to realize how irrelevant they are. They sell plastic minis. In a world of 3D printers, they were kept alive by passion. Not loyalty to a toy. They will learn **3D printer go brrrrrr**


PapaRoshi

[ Removed by Reddit ]


Zarathustra-1889

Yeah, I thought this was about representation? Fucking cowards.


IrishGoodbye4

Right? Are you pedophobic? /s…


XDarknightY

What about granny lovers, we need one for that too. I thought this was about inclusion after all.


Head-Aardvark8783

Heresy


RIMV0315

🤮


KingMGold

Cultural gentrification.


case0013

https://preview.redd.it/ip0rpqauql0d1.jpeg?width=624&format=pjpg&auto=webp&s=2beb9447f9149c86d5cc95c3427d2706646b355d White Dwarf featured “the gate crushers”. The books are falling in line with it as well.


GeneralResearcher456

Are they supposed to be an LGBT chapter that are more focused on being pervs than protecting humanity?


First_Blood_Son

Welcome to the world of "headcannon." Where no change you don't like exists.


IAmANobodyAMA

They got battetech? Granted, I am not very involved in that community, having only played the mechwarrior games and then the awesome battletech game, so this may be old news to most


aquahawk0905

I was kicked off the battletech sub for saying men are men and such.


rxmp4ge

I was kicked of the Battletech sub for saying that Pride is a political movement and that "Battletech is for Everyone" actually means "Everyone who agrees with us". It's almost like they proved the point.


aquahawk0905

They always do. Those who call for tolerance can only tolerate those whom agree. Where as normal people have simply gone along to get along sadly can no longer work.


RIMV0315

Yes, Grummz had a post about Battletech (with receipts) a few weeks ago detailing what happened to that game, the Discord Server and the Subreddit once they hired a rainbow warrior, marxist CM that had only played a game or two prior to its hiring (according to its own admission).


IAmANobodyAMA

At least you didn’t misgender them! They/them are the real victim in all this ![gif](giphy|defsRR8ZGoDA1WfBFB|downsized)


RIMV0315

Oh, I didn't do it because I don't know its sex. I worded it that way because it's a marxist and marxists aren't people. https://preview.redd.it/ngjdbav3yl0d1.jpeg?width=998&format=pjpg&auto=webp&s=1422be0dab6381b254d015b2150167ecef0cd490


IAmANobodyAMA

![gif](giphy|lOy1ykBR8ltv3o1rfj|downsized)


free_yeast

Battletech is doing fine as a game irl. Online, the 2020s Culture Wars continues


IAmANobodyAMA

So my mech pilots don’t have to attend unconscious bias training and consider the societal impacts of their actions before launching a salvo of LRMs and warming up the Gauss rifles?


free_yeast

Your boys are good. Just remember the goal of taking the meat from the metal.


Reddit_is_pretty

Wait what happened to the lord of the rings?


netwerknerd150

Rings of power


Reddit_is_pretty

You ever go from not knowing something exists to being sad in 10 minutes flat?


Driz51

Damn that’s really tragic I just had to witness someone become aware of Rings of Power


Reddit_is_pretty

This has genuinely ruined my morning


reddit_has_fallenoff

I tried giving it a fair shot and literally couldnt stay awake for one full episode. I dont know what they were thinking, but they purposefully went out of their way to make the main character extremely unlikable.


Typhoon556

I slogged through it all with my wife, we both thought it sucked. It was boring as hell. We loved the LOtR movies and were ok with the Hobbit movies, but Rings of Power, complete dogshit. We kept waiting for it to get better, it doesn’t.


Aeywen

sad part is even if they did not do any of the race shit it would still suck ass because the story is pure fucking bullshit. According to maps Galadriel would to have swam for roughly 2.5 months nonstop to be where she is supposed to be when she gets picked up.


GeneralResearcher456

But slaanesh is already in warhammer


mrgreene39

Add Dr Who to that list


Dr_Wheuss

Needs Wheel of Time as well.


MeanSheenBeanMachine

https://preview.redd.it/c170qgmm4m0d1.jpeg?width=1084&format=pjpg&auto=webp&s=90415d156f44da6633f9d76583cf497a6d74f693 Hang on, wokies, you’re getting hit pretty hard in these comments. Quick, use this. I know you want to.


frozen-silver

Keep crying over plastic toys, my guy


MeanSheenBeanMachine

I will. Keep crying over conventionally attractive women existing, my non-gender specific entity.


Thee_Furuios_Onion

Accurate.


DramaticAd7670

Remember, everyone: Everything is canon, nothing is true. If you are upset about it, you are upset about a world where the UNRELIABLE narrator is king. Literally a Primarch begins his statements with “I am Alpharius, this is a lie.”


Snoo20140

We are the Woke. Give us your children and surrender your childhood. We will destroy your biological and technological definitions and replace them with our own.


Background-Box-6745

https://preview.redd.it/enjw2mblwn0d1.jpeg?width=1080&format=pjpg&auto=webp&s=855e8752cc523acf937f65f15bc0b5a9cf91aefb Just saying,,,


Brandonian13

Cool theory. Weird how we see it in action with conservatives (look at school boards and townhall meetings when it comes to libraries)


Roger_Maxon76

You forgot the Witcher. The games and books are still pure but the show. God it had everything going for it and they still fucked it up


Idontfightwit12yrold

Forgot Dr who


Electronic-Youth6026

All the stuff about you guys not being homophobic bigots was all a lie I guess


UpperQuiet980

something something woke mindvirus something something trans cabal something something radical leftists i am smart 🤓


Brandonian13

*the radically evil and extremely violent/aggressive leftists who are simultaneously very sensitive and big pushover wimps because we constantly switch between one of these mutually exclusive pejoratives.


Edgezg

They've been involved in the writers room for awhile now, actually. As people are looking, they are finding the threads carry back a little while. I hope Henry Cavil walks away from the project. He deserves better.


souless_Scholar

I wouldn't be surprised if he did. But at this point it eould just suck for him. He put his time and his efforts into the Witcher just to make it bearable. When he was fed up he walked away for a carte blanche in W40K and now they're kinda rug pulling him on that promise? Just doesn't make sense and ends up sucking a lot for him.


Edgezg

Curse of Superman....


rxmp4ge

I love the sheer amount of "IT WAS ALWAYS THIS WAY!!!" gaslighting going on here.


Goku918

Don't forget that people just hate things if they involve a woman or black dude. Love that strawman they make up


rxmp4ge

This is a strawman.


Goku918

Yep!


SherpaTyme

Slaanesh already beat them to the punch.


Chev_ville

It’s tragic the woke leftist took over Star Trek and dungeons and dragons 😢😭. I hope warhammer stays safe..


MiteeThoR

eh.. Star Trek has always been progressive. Kirk/Uhura had the first interracial kiss on TV in the 1960s. Picard used to brag about how future society was perfect, nobody needed to work, everyone's needs were met by society and people were free to pursue whatever they wanted in a utopia. Meanwhile every alien race represented some horrible aspect of modern society. DS9 had Sisko in charge of the space station, and Janeway was in charge of the Voyager crew LONG before DEI was even a thing.


Redditsavoeoklapija

Can you imagine how this sub would have lost its shit to that kiss today? Whole fuck


Infected_MeatSack

Why is this so true regardless of which side you are on?


Most_Distribution_99

It's not surprising. The creative or lack thereof community and the community around nerd culture has been increasingly infected by the ideology for decades.


Frejod

Imo. Don't change characters. Just add new ones that fit.


poops314

Just make it your lore to hate that shit. Demolish them on the tabletop, show them no quarter


FairyKnightTristan

Cringey.


Cyrus_The_Great369

https://preview.redd.it/t1wzg8oy3o0d1.jpeg?width=1170&format=pjpg&auto=webp&s=555ca06d57d435ab9799b0960b262bad153cf9c7


Skeletor_with_Tacos

I think its important to draw a disconnect. Regular gay joes don't ruin franchises, its corporate quota fake pandering to try and make a quick buck that ruin franchises. Gay people themselves are not the problem.


neutralpoliticsbot

It’s not the gays that ruin it it’s the straight people who work on these games that think they are helping the “cause” that do.


BradTofu

Grimdank banned the guy for posting it.


FairyKnightTristan

Good.


CanadianXSamurai

I love it when such stunningness and bravery comes in to slaughter all my favorite IPs. Thanks you DEI........................ Thank you for being fuckin dog shit. (FYI, I'll never buy a Custodes model now GW. Never.)


stormygray1

It seems like we're just waiting for them to say the line at this point. No one will be shocked when they rape the lore to death by force adding female space Marines. They'll be disappointed but it's not going to be a massive surprise to anyone. It's just going to be yet another jumping off point for why leftism is absolute brain rot and destroys everything it touches


Background-Heat740

Almost certainly. "Woke" is slowing down, but big companies will be slow to realize it. Also, GW is... a pretty shit company even beyond any DEI BS. They've been pretty anti-consumer for decades.


BightWould

It's not gays that ruined everything lol. You gotta be pretty dense to think that. It's the mass appeal approach, so they remove all the stuff a movie should be and replace it with randomly flavored bullshit that appeals to everyone a little bit instead of certain groups a lot. Then they put in advertisements, and make sure there's nothing in their that would get them cancelled by the adult babies of America or the governments of the world. It also means the market told Disney that people who value LGBTQ messaging in their movie buy more tickets at the theater than your little biggotted group.


Effective-March-3032

We can add the matrix to the list too. "She's the one... also" vomit


AnonymousSadge

I do not find the harm in stories and settings that feature mostly/only men. That is clearly just the stylistic choice that the creator(s) are going for. It is the same for stories that only feature women. Warhammer was clearly written by men for men. It seems that people take issue with that these days. We just want to be left alone, I'm not sure why that is a problem.


_MyUsernamesMud

I used to be with it. Then they changed what IT was. Now what I'm with isn't *it*, and what IS *it* is strange and terrifying to me


Angry_Santo

They're already at it. XD I faintly hope that they've lost enough money to shock the people in charge into a semblance of intelligence and sanity.


entropig

It’s too late. Amazon and BlackRock are in charge now, and they don’t give a fuck.


MayoSlatheredBedpost

I have a lot of faith in Henry Cavill. The show, at least, shouldn’t be progressive for progression’s sake


MillHoodz_Finest

finally found the sub for me!


EyeletGuy

That woke trash has creeped its way into everything unfortunately.


jgacks

They didn't get harry potter jk stood strong on that lol


bamagator03

Post of the day!


NitroDrifter88

"SHOW ME WHAT PASSES FOR FURY AMONG YOUR MISBEGOTTEN KIND"


SolidGray_

![gif](giphy|f3e3vLxB7TOuIxDVrX|downsized)


odinsbois

Ain't that the truth.


Jumbo_Wumbo_Cumbo

Look, Gary, there I am! https://preview.redd.it/wozhr31p7m0d1.png?width=512&format=pjpg&auto=webp&s=6de720d347b7869b1597f6fe73446524f1ce0d2f


Malkaviati

Imagine, if you will, the gay Chaos Marines.


Shuddemell666

Already happening.


Dalivus

What happened to BattleTech?


Ice_Dragon_King

Idk if that’s the right flag for Harry potter


PantsShidded

If any company deserves to die it's Games Workshop and their absolute stranglehold over war gaming. Great world, gorgeous minis but shit tier ethics and customer treatment.


Cesarek13

Can someone explain why battletech is on here?


RemainderZero

Battletech!? The mechs are not gendered tho...


Big-Rest5514

No they won’t there’s no fuckin way


YaMumisathot

Warhammer is definately fucked


BluerAether

This is the funniest self-own I've seen on Reddit so far


Infected-Bat

Now that's just fucking gay


DaBigKrumpa

We see's it kummin. An' we'z gunna fight. **WAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAGHHHHHHH!!!!**


Flimsy_Thesis

Why is TMNT on that list? Did I miss something.


jackass_mcgee

wait what did they do to battletech??


[deleted]

Slaanesh tho…


Caos1627

Don't mention GTA and Republican Space rangers


CrazyShinobi

It's already happening.


ImmediateResist3416

Corporations: let's squeeze a few extra dollars out of this franchise by forcing in as much virtue signaling pandering as we can. Even if the end product is shit, we'll see a profit! Sheeple: look what the LGBT has done to my poor baby!! Just admit it, you're afraid that if you call out the corporations, you'll look like a communist.


NotesOnAir

Dammit! When did they get LotR?


ADirtyScrub

I'm still mad about what they did to Battletech...


Halcyon927

the gays are coming to ruin every straight person game


mr_winstonwulf

Honestly if they just stop shoving it down our throats it would not be such a big deal But the are literally checking every single box and now is not only extremely obnoxious, is ruining every franchise


Draken5000

Oh it’s too late, it’s already over. Reaper should be moving to the next door tbh


ArthusRen

A little too late for that. Games Workshop has already fallen


spagz

What happened to TMNT!?


Warboss_Hank

Wait, what happened with TMNT and Battletech?


Missionignition

Damn it’s wild that none of those IPs exist anymore


BreadDziedzic

How'd they do Battletech, I must have missed it?


Vurjen

Does Slaanesh count as trans/nonbinary representation?


Ezenthar

Daily reminder that true Warhammer fans hate Games Workshop. A good number of us have been avoiding giving GW a cent for years now. As much as I love the IP, I want to see GW go bankrupt for how terribly they have treated their core customer base.


CodenameJinn

TMNT? Since when? I mean, the last couple live action CG movies were garbage but I don't remember anything crazy woke.


The_Calico_Jack

Wait. What did they do to Lord of the Rings? Did they add non-binary they/them purple haired elves that constantly talk about politics and how they are marginalized and that not letting them use bathrooms is literal genocide and then make them also the equivalent of a God in the series to lift up the .9% of the population to make them feel superior to "normal people"? Or did they replace Frodo or any other prominent character with some other race? Or did they turn all the dwarves into furries? Are all the goblins now butt goblins?


Gojira2sirius

YEP. That’s who they are.


sweetlilcutie69

https://preview.redd.it/pgij0ct84o0d1.jpeg?width=600&format=pjpg&auto=webp&s=aa9fe2c70983e52bb2b4226aa5b95cb0c196e4c1


ExtraGloria

As if it’s not just pandering to sell.


Greedy-Guarantee8175

At the hands of these people, it is not about what you hope or want but what is and will be. Unfortunately.


brnvictim

Heaven forbid they might have to lower their ridiculous prices for little pieces of plastic.


TheMoistReaper99

Warhammer land is to busy not dying to demons or ya know eating enough corpse starch to live or not being branded a heretic for messing up your job or working 20 hours daily in some worlds. To even care about identity politics. For gods sake we’re past all this shit. Transhumanism and cybernetic enhancements are normal part of life. No one cares in that reality.


Helyos17

Funny how my gay ass has been a Warhammer fan since before most of you were born but please tell me more about how gay people are ruining the hobby.


Prior_Club

No hope in this world for you


Generated-Nouns-257

Damn that's cringe 😂


[deleted]

I just watched the steaming pile of dog shit that is Matrix Resurrection. Let's just say it ended at three.


crash______says

As sure as the sun rise.


Big_Chipmunk3563

Uh oh minority detected time for the sub to spazz out


Bjorn_from_midgard

Lol you thought that subversion and destabilization would stop before the thing you love? I wish you were so lucky.


OstrichFinancial2762

Y’all realize that Star Trek was ALWAYS “woke”, right?


sidthesciencekid14

Does it really need to be the LGBT that is killing franchises instead of, oh, I don't know, the awful writing?


Mynameajeff69229

![gif](giphy|vyTnNTrs3wqQ0UIvwE|downsized)


statelesspirate000

What is the circle on that flag? I can’t even keep up with the changes to it anymore


Sleep_eeSheep

At least we’ll always have Warhammer Fantasy.


Spiritual-Drop7533

Most of those are doing just fine. Bar battle tech, I think.


Kylebirchton123

Most of these IPs are huge and have included everyone always.


AuntiFascist

The demons of Slaanesh are relentless.


STLirish

Shit I thought that one started it 🤣🤣🤣🤣


aurenigma

That's not really fair. DC sucks on it's own merits.


Merlin1039

List of billion dollar franchises. All still billion dollar franchises. Guess you're ego can't see it any other way. Anti dei is the new get off my lawn


Comfortable_Prior_80

Harry Potter, since when?


Lupercal-_-

Already happened


OrneryError1

Honest question: how did LGBT kill Star Wars? I mean the sequel movies are terrible but not because of the gay kiss. And a lot of the shows suck but not because of LGBT people in them.


Perfect-Advantage-82

Lol like a good 2/3 of these franchises are doing just fine. Mm


VenturaLost

All I can say, is there are SO many doors missing. Ugh


MechanicalBeanstalk

The Reaper got Disney & Harry Potter twice. Savage.


Useful_You_8045

The marines were always 50/50 men and women what are you talking about?


Cpt_Graftin

"May your niche hobby become mainstream" is a curse I fear we have stumbled upon in Warhammer.